We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Alexa Skill GetResponse
Nevertheless, one of the names that gets drifted around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around because forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you ought to be able to identify if GetResponse is powerful enough to use for your service.
What is GetResponse? Alexa Skill GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental division, and more. Their complimentary forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse prices
There are six prices plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an unlimited number of emails to up to 1,000 subscribers
- Marketing Automation –starting at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for as much as 1,000 subscribers.
- Max – customized rates
- Max2 – custom-made prices.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, specific rates depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to get in touch with GetResponse to arrange a demo, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month free of charge, by means of a trial that you can access here.
Secret distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which allows you to construct complex autoresponder sequences based upon user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing feature (which immediately sends out pointer emails to your website visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order verification e-mails.
- SMS marketing – the option to send out marketing text is only readily available on the ‘Max‘ plans.
- Support – phone assistance is only offered on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the review– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its crucial rivals‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t provide an totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the option of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some lovely good features – the plan lets you access core email marketing functions, the full range of design templates, a website builder and a landing page builder.
However, to use this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not be able to use any autoresponders or automation functions on this plan at all.
{ But nevertheless, the complimentary plan represents a great way to attempt the product out and to get going with email marketing especially if you have a little list and just wish to send out newsletters occasionally to it. | Even so, the complimentary plan represents a great method to try the product out and to get going with email marketing especially if you have a little list and just desire to send out newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Add unique components like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email templates. You can conserve design templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly use the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to set up my first email within 10 minutes and it felt truly instinctive.
Design your very first email with GetResponse.
As soon as you produce a free account, you can straight start developing your actual email. Click ‘Design message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, invite‘ your consumers. Say you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later on.
After you select a design template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never overwhelming. All the modifying alternatives are revealed when you need them. So it‘s all really instinctive.
Old-fashioned HTML code enthusiasts can start based upon an HTML design or code it from scratch, however that isn’t required at all. It is great to understand that there is also an alternative for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you decide the structure and appearance of your email. Establish how many columns you want, fundamental colors, and so on. The primary editing is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly use the very same components for headers, footers, and some text/images combos. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Provided you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and select the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however also deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like normal newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling gives you manage over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to produce automation to welcome my new consumers. I begin with pre-made automation template. And after a few clicks I already have this:
I know, it looks outstanding. When you focus on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. For example, when a consumer buys something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as numerous e-mails and conditions as you want.
For this email campaign, I have actually developed a circulation where my brand-new consumers get two emails in 2 days. Then, for my benefit, I separate clients who clicked my email. When the campaign starts, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to construct complete client journeys. Produce your own automation, develop customer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you have actually selected your lead magnet, you can develop out your funnel.
The entire funnel structure procedure is directed. You get ideas of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll produce a signup landing page. Pick the design template, modify your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial stats to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to choose higher plans.
I love that I can develop a entire funnel in one dashboard, all with the ability to track important statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will instantly create a individualized website.
Other website building options consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Adding logos and images
After fiddling with the builder for just 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, reposition aspects, change padding and more.
There‘s a separate menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. Then you choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a feature or product you can live-share your screen. If I‘m looking to offer a item, I can add a call to action straight in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently uses 198 templates. To be sincere, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After selecting a landing page design template you can begin editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and get the ideal elements.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as lots of variants as you desire, in addition to forms and thank-you pages. Alexa Skill GetResponse
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software application has more expensive functions. If GetResponse can give their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story doesn’t end here. To evaluate an email marketing platform you need to look at client assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a high-quality service for a lot of people, but diving into its virtues and flaws will help expose whether it is a great suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you produce and carry out impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for individuals with varying ability levels.
Reduce of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has an excellent guided onboarding procedure, walking you through the procedure of developing your first email project with practical videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its representatives are knowledgeable, helpful, and fast to respond to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being much more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is essential if you wish to use customization at scale.
GetResponse‘s strategic, sequential approach to email marketing has numerous advantages for users. Support and transform leads with highly targeted projects. Construct engagement and customer commitment through relevant messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that almost any person can set up an sophisticated automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation functions also allow for sophisticated division. Produce lists of customers with similar qualities or habits, then send out personalized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that receivers are more likely to respond and act.
Freedom to create: GetResponse allows you to create professional-looking e-mails with ease. Users enjoy the vast variety of email templates available, however you can likewise utilize the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and reuse design aspects from emails that have actually achieved success in the past. In any case, it‘s simple to make your e-mails stand out, even with restricted or no style abilities.
Solid reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way to the actions of individual customers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant shortcomings. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Combination restrictions: When you implement a new tool, you want something that suits your existing tech stack easily. Regrettably, this is an location where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with task management platforms. And some key integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a big assistance, but GetResponse‘s tool does not automatically create mobile-friendly variations. Therefore, you need to design the landing page view for mobile visitors separately. This looks like a huge miss, given that a lot of of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: In addition, the drag-and-drop editor is challenging to use on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan used to include more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran clients. To open advanced automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you generally don’t want to have to phone someone or submit a type and wait for an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a real human who can fix more complicated issues.
Assist
While live chat is the primary assistance choice available, a fast click of the enigma button on the homepage takes you to the additional assistance options. You can select to:
- Fill out a fast type to email GetResponse
- Search product in the Assistance
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you pick the Business plan.
Aside from video tours, the Aid Center, and all the consumer assistance alternatives, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not simply help you get the most out of GetResponse, they also assist you enhance your overall marketing abilities. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is excellent.
Its marketing automation feature is advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form contractors are also quite efficient. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat alternative and while excellent, numerous company owner would still like to be able to call.
This program also has a standard limit of 500 attendees for its webinars feature. This puts a huge restriction on numerous businesses, but particularly huge ones. They are more likely to have a large audience that far surpasses 500 people.
Lastly, although not a huge problem, the fact that a number of the GetResponse combinations count on Zapier is hardly perfect.
We recommend giving the totally free trial a spin. The platform has a lot to use if you pick the ideal plan for you. Alexa Skill GetResponse