We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Setheader
However, among the names that gets floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around because forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to identify if GetResponse is effective enough to use for your organization.
What is GetResponse? GetResponse Setheader
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an endless variety of e-mails to as much as 1,000 customers
- Marketing Automation – beginning at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 subscribers.
- Max – custom rates
- Max2 – custom rates.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide innovative features (more on these in a moment). With these plans, exact prices depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to call GetResponse to set up a demonstration, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 1 month free of charge, through a trial that you can access here.
Key differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which permits you to construct complex autoresponder sequences based on user behaviour) is just fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which automatically sends out tip emails to your site visitors who don’t complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order verification emails.
- SMS marketing – the alternative to send marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone support is just available on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its key rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t offer an completely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the alternative of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some pretty decent features – the plan lets you gain access to core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
To use this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the totally free plan represents a great way to try the item out and to start with email marketing specifically if you have a little list and just wish to send newsletters occasionally to it. | Even so, the free plan represents a great method to attempt the product out and to get going with email marketing particularly if you have a small list and simply want to send newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Add special elements like images, video and items to your emails.
- Email templates: GetResponse features 120+ email design templates. You can save templates for future usage, design in HTML, or construct your own design from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically use the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Customer support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the information
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to establish my first email within 10 minutes and it felt really instinctive.
Design your first email with GetResponse.
As soon as you develop a free account, you can straight begin creating your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. For instance, you can ‘ inform, promote, invite‘ your customers. State you like an email design template, press “save“ and it shows up in ‘My templates‘ tab to recycle later on.
After you select a design template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the modifying choices are shown when you need them. So it‘s all very instinctive.
Traditional HTML code lovers can begin based upon an HTML design or code it from scratch, but that isn’t required at all. It is good to understand that there is likewise an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and appearance of your email. Establish how many columns you want, basic colors, and so on. The primary modifying is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I always utilize the very same elements for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and choose the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however also works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like regular newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling offers you control over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to invite my brand-new clients. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks outstanding. When you zoom in on the automation flow, you recognize GetResponse has done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you activate an email (action). My first action is sending a welcome email. You can include as lots of emails and conditions as you want.
For this email campaign, I have actually produced a circulation where my brand-new customers get 2 e-mails in two days. For my benefit, I separate customers who clicked on my email. As soon as the campaign starts, GetResponse keeps track of all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. As soon as you do, you have the power to develop total client journeys. Develop your own automation, build consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can construct your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse offers. As soon as you have actually picked your lead magnet, you can construct out your funnel.
The whole funnel building procedure is directed. You get tips of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll produce a signup landing page. Pick the design template, modify your copy and design, and publish the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial statistics to monitor your campaign‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to select higher plans.
I adore that I can create a entire funnel in one dashboard, all with the ability to track essential stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will automatically produce a individualized website.
Other website structure options consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can change typefaces, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a separate menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals more modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to show a function or product you can live-share your screen. If I‘m aiming to sell a item, I can add a call to action straight in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently provides 198 design templates. To be truthful, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After picking a landing page template you can begin editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll rapidly understand what is what and grab the ideal aspects.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The leading left corner of the page lets you create as lots of variations as you want, in addition to forms and thank-you pages. GetResponse Setheader
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software has more fancy functions. If GetResponse can give their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to transform visitors into clients. The story doesn’t end here. To review an email marketing platform you have to take a look at client assistance and rates plans.
GetResponse: The Great and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a premium option for a lot of people, but delving into its virtues and defects will help expose whether it is a excellent suitable for your service in particular.
What GetResponse Is Good At
GetResponse is developed to assist you produce and carry out impactful email marketing projects in line with your sales method. The tool is rich in features while still being easy to use for individuals with differing skill levels.
Relieve of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding procedure, walking you through the process of building your first email project with valuable videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its reps are knowledgeable, practical, and fast to react to demands. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become far more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you want to utilize customization at scale.
GetResponse‘s strategic, consecutive method to email marketing has numerous benefits for users. Support and transform leads with extremely targeted campaigns. Construct engagement and customer commitment through pertinent messaging. And create landing pages to collect tons of interested customers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that nearly anybody can set up an sophisticated automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation features also permit innovative segmentation. Produce lists of customers with similar qualities or behaviors, then send customized messaging at the recipient‘s preferred time. Naturally, this level of personalization implies that recipients are more likely to respond and act.
Freedom to design: GetResponse allows you to develop professional-looking emails with ease. Users enjoy the large variety of email design templates readily available, however you can likewise use the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and recycle design elements from emails that have achieved success in the past. In either case, it‘s simple to make your emails stand out, even with minimal or no design abilities.
Solid reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way down to the actions of individual customers. The tool even develops detailed profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s examine those so you can evaluate if any of these are offer breakers for your company.
Integration limitations: When you carry out a brand-new tool, you desire something that fits into your existing tech stack quickly. This is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, especially with project management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reputable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a big aid, however GetResponse‘s tool does not immediately produce mobile-friendly versions. Hence, you need to develop the landing page view for mobile visitors independently. This seems like a big miss, given that so many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s standard plan used to consist of more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional support alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you typically don’t wish to have to phone someone or fill out a kind and wait for an answer. That‘s why live chat is such a beneficial tool for software support. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a real human who can fix more complicated issues.
Help
While live chat is the main support alternative available, a fast click of the enigma button on the homepage takes you to the extra assistance choices. You can select to:
- Submit a quick form to email GetResponse
- Browse product in the Aid
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video tours, the Assistance Center, and all the client assistance alternatives, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they also help you improve your total marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is terrific.
Its marketing automation function is advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form builders are also quite efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat option and while fantastic, numerous business owners would still like to be able to call.
This program likewise has a basic limitation of 500 participants for its webinars feature. This puts a huge restriction on many organizations, however particularly huge ones. They are most likely to have a big audience that far exceeds 500 individuals.
Finally, although not a huge issue, the truth that a number of the GetResponse combinations count on Zapier is hardly ideal.
We suggest offering the totally free trial a spin. The platform has a lot to use if you select the best plan for you. GetResponse Setheader