We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Guest Post
However, one of the names that gets drifted around when discussing email marketing software is GetResponse.
It‘s one of those tools that has been around given that permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you ought to have the ability to identify if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? GetResponse Guest Post
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental division, and more. Their totally free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse rates
There are six pricing plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an endless number of e-mails to approximately 1,000 customers
- Marketing Automation –starting at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 subscribers.
- Max – custom pricing
- Max2 – custom prices.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated functions (more on these in a moment). With these plans, exact prices depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to contact GetResponse to set up a demonstration, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month totally free, through a trial that you can access here.
Key differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to build complicated autoresponder series based on user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which automatically sends pointer emails to your site visitors who don’t complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order verification e-mails.
- SMS marketing – the choice to send out marketing text messages is only available on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the review– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its crucial rivals‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t offer an entirely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the choice of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some lovely decent features – the plan lets you access core email marketing features, the complete variety of design templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not be able to use any autoresponders or automation functions on this plan at all.
{ But however, the complimentary plan represents a good way to attempt the product out and to get going with email marketing particularly if you have a little list and just want to send newsletters periodically to it. | Even so, the totally free plan represents a great method to try the product out and to get going with email marketing especially if you have a little list and simply desire to send newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Include special aspects like images, video and products to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve templates for future use, design in HTML, or develop your own style from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly use the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Customer support: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to set up my first email within 10 minutes and it felt actually intuitive.
Design your first email with GetResponse.
As soon as you create a free account, you can straight begin creating your actual email. Click on ‘Design message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 categories of email templates. For instance, you can ‘educate, promote, invite‘ your consumers. State you like an email template, press “save“ and it shows up in ‘My templates‘ tab to recycle later.
After you pick a template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the modifying alternatives are shown when you need them. It‘s all really instinctive.
Traditional HTML code fans can start based upon an HTML style or code it from scratch, but that isn’t required at all. It is good to know that there is also an choice for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you decide the structure and appearance of your email. Set up how many columns you desire, standard colors, etc. The main editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and areas. I always utilize the exact same aspects for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however also works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like regular newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to create automation to invite my new customers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks impressive. When you focus on the automation circulation, you realize GetResponse has done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can include as many emails and conditions as you want.
For this email project, I have actually created a flow where my new clients get two e-mails in 2 days. For my convenience, I separate customers who clicked on my email. As soon as the project starts, GetResponse keeps track of all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to construct complete client journeys. Produce your own automation, build customer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. Once you have actually selected your lead magnet, you can build out your funnel.
The entire funnel structure procedure is assisted. You get ideas of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to create a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the design template, modify your copy and style, and publish the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential statistics to monitor your project‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to opt for higher plans.
I love that I can create a entire funnel in one dashboard, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will automatically produce a personalized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to develop a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, reposition aspects, adjust cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After selecting your title, you add time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a function or item you can live-share your screen. If I‘m wanting to sell a item, I can add a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently provides 198 design templates. Although to be truthful, I ‘d stay with the most recent 100 design templates, some of the older ones … look really old.
After picking a landing page template you can start modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll quickly understand what is what and grab the ideal aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The top left corner of the page lets you create as many variations as you desire, in addition to forms and thank-you pages. GetResponse Guest Post
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software has more elegant features. If GetResponse can give their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into clients. The story doesn’t end here though. To review an email marketing platform you need to take a look at client support and rates plans.
GetResponse: The Good and the Bad
There are lots of factors to evaluate email marketing platforms on. GetResponse is a top quality service for a lot of people, however delving into its virtues and flaws will assist expose whether it is a excellent suitable for your company in particular.
What GetResponse Is Good At
GetResponse is designed to assist you produce and perform impactful email marketing projects in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with differing skill levels.
Ease of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has an exceptional assisted onboarding procedure, walking you through the process of building your very first email project with practical videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are educated, valuable, and quick to respond to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being a lot more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has various benefits for users. Support and transform leads with highly targeted projects. Construct engagement and consumer loyalty through appropriate messaging. And develop landing pages to collect tons of interested subscribers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that practically anyone can set up an advanced automation tree in minutes. Adjust pre-built series or construct your own from scratch.
The automation features also enable advanced segmentation. Create lists of customers with comparable qualities or habits, then send customized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that receivers are more likely to respond and act.
Freedom to design: GetResponse allows you to create professional-looking emails with ease. Users like the large variety of email design templates available, however you can also utilize the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to find and reuse design components from emails that have been successful in the past. In either case, it‘s easy to make your e-mails stand out, even with minimal or no design abilities.
Solid reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way to the actions of specific subscribers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable shortcomings. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your company.
Integration constraints: When you implement a new tool, you desire something that fits into your existing tech stack easily. This is an location where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software application, there are some significant omissions, especially with job management platforms. And some essential integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a big assistance, but GetResponse‘s tool does not automatically develop mobile-friendly variations. Thus, you have to develop the landing page view for mobile visitors individually. This appears like a big miss, given that so many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Additionally, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan used to include more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran clients. To open innovative automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding assistance choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you generally do not want to have to phone someone or fill out a kind and wait for an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a real human who can solve more complicated issues.
Assist
While live chat is the primary assistance option on offer, a quick click of the enigma button on the homepage takes you to the extra assistance options. You can choose to:
- Complete a quick kind to email GetResponse
- Browse product in the Aid Center
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you choose the Enterprise plan.
Aside from video trips, the Aid Center, and all the client support choices, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t just assist you get the most out of GetResponse, they likewise help you improve your general marketing abilities. Present course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is terrific.
Its marketing automation function is advanced than most other choices on the market. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It also lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat option and while excellent, lots of entrepreneur would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars include. This positions a big restraint on many services, however particularly huge ones. They are most likely to have a big audience that far exceeds 500 people.
Finally, although not a big concern, the truth that a number of the GetResponse integrations count on Zapier is hardly ideal.
We suggest offering the totally free trial a spin. The platform has a lot to offer if you select the best plan for you. GetResponse Guest Post