We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Grcrowd GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around because permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you should be able to determine if GetResponse is effective enough to use for your company.
What is GetResponse? Grcrowd GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental division, and more. Their free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also provide a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unlimited number of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 subscribers.
- Max – custom-made prices
- Max2 – customized rates.
As you add more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced features (more on these in a moment). With these plans, exact prices depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to get in touch with GetResponse to schedule a demonstration, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days totally free, by means of a trial that you can access here.
Secret differences in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which enables you to build intricate autoresponder sequences based on user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which instantly sends out suggestion emails to your site visitors who don’t complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order verification e-mails.
- SMS marketing – the alternative to send out marketing text messages is just offered on the ‘Max‘ plans.
- Support – phone support is only offered on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from a few of its crucial rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t use an totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the option of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some beautiful decent features – the plan lets you access core email marketing features, the complete series of design templates, a website builder and a landing page builder.
To use this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t be able to utilize any autoresponders or automation features on this plan at all.
{ However even so, the complimentary plan represents a great way to attempt the item out and to get going with email marketing especially if you have a small list and simply wish to send newsletters sometimes to it. | Even so, the complimentary plan represents a good method to attempt the product out and to get going with email marketing specifically if you have a small list and simply want to send newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Add special components like images, video and products to your emails.
- Email design templates: GetResponse features 120+ email templates. You can conserve templates for future use, style in HTML, or develop your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately use the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Customer assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt really instinctive.
Design your very first email with GetResponse.
When you produce a free account, you can directly start developing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, invite‘ your clients. Say you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later.
After you select a template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the editing choices are shown when you need them. So it‘s all extremely instinctive.
Old school HTML code lovers can start based upon an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to know that there is also an choice for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you choose the structure and appearance of your email. Establish how many columns you want, standard colors, etc. The primary modifying is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the very same elements for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and select the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email similar to normal newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling provides you control over email shipment. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to produce automation to welcome my new consumers. I start with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks impressive. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. For example, when a consumer purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can add as many e-mails and conditions as you want.
For this email campaign, I have actually produced a circulation where my new consumers get 2 emails in 2 days. Then, for my convenience, I separate clients who clicked on my email. Once the campaign begins, GetResponse keeps track of all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to construct total customer journeys. Develop your own automation, construct client profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. Once you have actually chosen your lead magnet, you can build out your funnel.
The entire funnel building process is guided. You get suggestions of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly offers a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll create a signup landing page. Select the design template, modify your copy and style, and publish the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your project‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to choose greater plans.
I love that I can design a entire funnel in one dashboard, all with the capability to track vital statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will instantly generate a personalized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to develop a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange aspects, adjust padding and more.
There‘s a separate menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional personalization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. Then you select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a function or product you can live-share your screen. If I‘m seeking to sell a product, I can add a call to action straight in the webinar.
People who are already using email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 templates. Although to be honest, I ‘d stay with the newest 100 templates, some of the older ones … look truly old.
After selecting a landing page template you can begin modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and grab the ideal elements.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as lots of versions as you desire, along with forms and thank-you pages. Grcrowd GetResponse
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more expensive features. If GetResponse can offer their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to convert visitors into customers. The story does not end here though. To examine an email marketing platform you need to take a look at consumer support and prices plans.
GetResponse: The Good and the Bad
There are numerous aspects to evaluate email marketing platforms on. GetResponse is a premium option for a great deal of people, however delving into its virtues and defects will help reveal whether it is a great fit for your company in particular.
What GetResponse Is Good At
GetResponse is designed to assist you create and perform impactful email marketing projects in line with your sales strategy. The tool is abundant in functions while still being easy to use for individuals with differing skill levels.
Reduce of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding procedure, strolling you through the procedure of developing your first email project with valuable videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are knowledgeable, useful, and quick to react to requests. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you want to utilize personalization at scale.
GetResponse‘s strategic, sequential method to email marketing has many benefits for users. Nurture and convert leads with extremely targeted campaigns. Construct engagement and customer loyalty through relevant messaging. And produce landing pages to collect lots of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost anyone can establish an sophisticated automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation features also allow for innovative division. Create lists of customers with similar qualities or habits, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization means that recipients are more likely to react and take action.
Flexibility to design: GetResponse allows you to develop professional-looking emails with ease. Users love the huge number of email design templates available, but you can likewise use the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to discover and reuse style elements from emails that have actually succeeded in the past. Either way, it‘s simple to make your emails stand apart, even with limited or no design skills.
Solid reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way down to the actions of individual subscribers. The tool even builds up in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some significant shortcomings. Let‘s examine those so you can evaluate if any of these are deal breakers for your company.
Integration constraints: When you implement a new tool, you desire something that suits your existing tech stack quickly. This is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, particularly with task management platforms. And some crucial combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a big aid, however GetResponse‘s tool does not automatically develop mobile-friendly versions. Hence, you need to design the landing page view for mobile visitors independently. This seems like a big miss out on, considered that numerous of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Furthermore, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, rudimentary changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan used to consist of more automation features, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time consumers. To unlock sophisticated automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent assistance options and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you normally do not want to have to phone someone or complete a type and wait for an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a genuine human who can fix more complex problems.
Help
While live chat is the main support alternative available, a fast click of the enigma button on the homepage takes you to the additional help options. You can choose to:
- Submit a quick form to email GetResponse
- Browse product in the Aid Center
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you select the Business plan.
Aside from video trips, the Help Center, and all the consumer assistance choices, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t just help you get the most out of GetResponse, they likewise assist you enhance your general marketing abilities. Present course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation function is more advanced than many other choices on the market. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat choice and while great, numerous entrepreneur would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars include. This places a big restraint on lots of companies, however particularly huge ones. They are more likely to have a big audience that far exceeds 500 individuals.
Lastly, although not a big concern, the truth that a number of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend giving the free trial a spin. The platform has a lot to provide if you pick the ideal plan for you. Grcrowd GetResponse