We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse ZAPIer Shopify Ecommerce
However, one of the names that gets floated around when discussing email marketing software application is GetResponse.
It‘s one of those tools that has actually been around since permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you must be able to identify if GetResponse is effective enough to utilize for your company.
What is GetResponse? GetResponse ZAPIer Shopify Ecommerce
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental segmentation, and more. Their totally free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an endless number of emails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 subscribers.
- Max – custom-made rates
- Max2 – custom prices.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to contact GetResponse to arrange a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days free of charge, through a trial that you can access here.
Key distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to construct complicated autoresponder sequences based upon user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which immediately sends out suggestion emails to your website visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same opts for order confirmation emails.
- SMS marketing – the alternative to send out marketing text is just available on the ‘Max‘ plans.
- Assistance – phone support is just readily available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from a few of its crucial rivals‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t provide an entirely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some lovely decent features – the plan lets you gain access to core email marketing features, the full variety of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ However however, the totally free plan represents a great way to try the product out and to start with email marketing specifically if you have a little list and just wish to send out newsletters occasionally to it. | Even so, the free plan represents a excellent way to attempt the product out and to get going with email marketing particularly if you have a small list and simply want to send newsletters periodically to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag material blocks on the canvas and edit them straight. Add special aspects like images, video and products to your e-mails.
- Email design templates: GetResponse includes 120+ email templates. You can save design templates for future usage, design in HTML, or build your own style from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Client support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to establish my very first email within 10 minutes and it felt really intuitive.
Style your very first email with GetResponse.
As soon as you develop a free account, you can directly start developing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 categories of email templates. For example, you can ‘educate, promote, welcome‘ your customers. Say you like an email design template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later on.
After you choose a template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the modifying options are revealed when you require them. It‘s all very intuitive.
Old school HTML code lovers can begin based upon an HTML style or code it from scratch, however that isn’t required at all. It is excellent to understand that there is likewise an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design section, you choose the structure and look of your email. Set up the number of columns you want, basic colors, etc. The primary editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I always utilize the very same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Supplied you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ advised products‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which projects drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like normal newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling provides you manage over email shipment. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to welcome my new clients. I start with pre-made automation design template. And after a few clicks I currently have this:
I know, it looks excellent. When you zoom in on the automation flow, you understand GetResponse has actually done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as many emails and conditions as you desire.
For this email campaign, I have actually developed a circulation where my new clients get 2 e-mails in 2 days. For my benefit, I separate customers who clicked on my email. Once the project starts, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to develop total client journeys. Produce your own automation, construct customer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can construct out your funnel.
The entire funnel building procedure is guided. You get recommendations of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly uses a thank you page template. Smart! GetResponse ZAPIer Shopify Ecommerce
How to develop a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the design template, modify your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your project‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll have to select greater plans.
I love that I can create a whole funnel in one dashboard, all with the capability to track vital statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will automatically generate a tailored website.
Other website structure options include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logos and images
After adjusting the builder for just 5 minutes, I was able to develop a decent homepage with minimal effort.
The builder lets you edit everything on the page. You can change font styles, text sizes, add/remove images, reposition components, adjust cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows more customization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After picking your title, you include time, date, and period of the webinar. Then you pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you want to reveal a feature or product you can live-share your screen. If I‘m wanting to offer a product, I can add a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently provides 198 templates. Although to be truthful, I ‘d stick to the newest 100 design templates, a few of the older ones … look truly old.
After selecting a landing page template you can begin editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. But after messing around a bit you‘ll rapidly know what is what and grab the right components.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variations as you desire, in addition to forms and thank-you pages.
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. As with your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more expensive functions. If GetResponse can provide their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into consumers. The story doesn’t end here. To review an email marketing platform you have to take a look at customer support and rates plans.
GetResponse: The Good and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a premium service for a great deal of people, however diving into its virtues and flaws will help reveal whether it is a good fit for your business in particular.
What GetResponse Is Good At
GetResponse is created to assist you develop and carry out impactful email marketing campaigns in line with your sales method. The tool is abundant in features while still being easy to use for individuals with differing skill levels.
Ease of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an excellent directed onboarding process, strolling you through the process of constructing your very first email project with handy videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are educated, handy, and fast to respond to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you wish to use personalization at scale.
GetResponse‘s tactical, sequential approach to email marketing has numerous benefits for users. Support and convert leads with highly targeted projects. Build engagement and customer loyalty through appropriate messaging. And produce landing pages to collect lots of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that nearly anyone can establish an advanced automation tree in minutes. Adjust pre-built series or construct your own from scratch.
The automation functions also allow for sophisticated segmentation. Produce lists of customers with comparable qualities or habits, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are most likely to react and act.
Freedom to develop: GetResponse enables you to create professional-looking e-mails with ease. Users like the huge variety of email templates offered, however you can likewise use the super smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and recycle style aspects from emails that have succeeded in the past. Either way, it‘s easy to make your e-mails stick out, even with limited or no style skills.
Solid reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way down to the actions of specific subscribers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s analyze those so you can evaluate if any of these are offer breakers for your company.
Integration restrictions: When you implement a new tool, you desire something that fits into your existing tech stack quickly. This is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software application, there are some significant omissions, particularly with project management platforms. And some key combinations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as reliable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial assistance, but GetResponse‘s tool doesn’t instantly produce mobile-friendly variations. Therefore, you have to develop the landing page view for mobile visitors separately. This appears like a huge miss, considered that so many of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: Moreover, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, fundamental changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan used to include more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To open innovative automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding assistance options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast question, you normally do not want to need to phone someone or submit a type and await an response. That‘s why live chat is such a useful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can talk with a genuine human who can fix more complex issues.
Help
While live chat is the main support alternative available, a quick click of the question mark button on the homepage takes you to the additional aid alternatives. You can select to:
- Complete a quick type to email GetResponse
- Search product in the Assistance
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you pick the Business plan.
Aside from video tours, the Aid Center, and all the consumer support choices, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t simply help you get the most out of GetResponse, they likewise assist you improve your general marketing abilities. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is excellent.
Its marketing automation function is advanced than a lot of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form contractors are also rather efficient. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We evaluated the 24/7 live chat alternative and while great, numerous company owner would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars include. This positions a huge restriction on many companies, but specifically huge ones. They are more likely to have a big audience that far goes beyond 500 individuals.
Lastly, although not a huge concern, the truth that much of the GetResponse integrations rely on Zapier is hardly ideal.
We recommend offering the complimentary trial a spin. The platform has a lot to offer if you choose the ideal plan for you.GetResponse ZAPIer Shopify Ecommerce