We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Example Workflows
However, one of the names that gets floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around because permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you must be able to figure out if GetResponse is powerful enough to use for your service.
What is GetResponse? GetResponse Example Workflows
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their complimentary permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise offer a generous 50% discount to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unrestricted variety of e-mails to up to 1,000 customers
- Marketing Automation – beginning at $59 each month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 subscribers.
- Max – customized pricing
- Max2 – custom-made prices.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced features (more on these in a moment). With these plans, precise rates depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to call GetResponse to schedule a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Good discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month free of charge, by means of a trial that you can access here.
Secret differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to construct complicated autoresponder series based upon user behaviour) is only fully available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing function (which instantly sends out tip emails to your website visitors who don’t finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order verification emails.
- SMS marketing – the choice to send marketing text is just offered on the ‘Max‘ plans.
- Assistance – phone support is only offered on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from some of its crucial competitors‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the alternative of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse includes some beautiful decent functions – the plan lets you access core email marketing features, the full range of design templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However however, the complimentary plan represents a great way to try the product out and to get going with email marketing particularly if you have a small list and just wish to send out newsletters periodically to it. | Even so, the totally free plan represents a great way to try the product out and to get going with email marketing particularly if you have a small list and simply desire to send out newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Include unique aspects like images, video and items to your emails.
- Email design templates: GetResponse comes with 120+ email templates. You can save design templates for future usage, design in HTML, or construct your own style from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Produce drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Client support: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my first email within 10 minutes and it felt really user-friendly.
Design your first email with GetResponse.
As soon as you develop a free account, you can straight start designing your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, welcome‘ your consumers. Say you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to recycle later.
After you pick a design template, you start customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the modifying choices are shown when you require them. So it‘s all extremely instinctive.
Old-fashioned HTML code enthusiasts can start based on an HTML style or code it from scratch, but that isn’t needed at all. It is good to know that there is likewise an option for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design area, you decide the structure and appearance of your email. Set up the number of columns you desire, fundamental colors, and so on. The main editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always utilize the exact same aspects for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘recommended items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to normal newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to develop automation to invite my new customers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks impressive. When you focus on the automation circulation, you recognize GetResponse has done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can include as lots of emails and conditions as you desire.
For this email project, I‘ve created a circulation where my brand-new clients get 2 emails in two days. For my convenience, I separate consumers who clicked on my email. When the campaign begins, GetResponse tracks all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build total consumer journeys. Create your own automation, build consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you‘ve picked your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is assisted. You get ideas of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly offers a thank you page template. Smart!
How to produce a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the template, fine-tune your copy and design, and release the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your important stats to monitor your campaign‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to choose higher plans.
I adore that I can design a whole funnel in one dashboard, all with the capability to track vital stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will instantly generate a individualized website.
Other website building options include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for simply 5 minutes, I had the ability to create a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can change typefaces, text sizes, add/remove images, rearrange elements, adjust cushioning and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows more modification when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to reveal a feature or product you can live-share your screen. If I‘m wanting to sell a item, I can include a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently provides 198 design templates. Although to be truthful, I ‘d adhere to the latest 100 design templates, some of the older ones … look truly old.
After picking a landing page design template you can start editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly know what is what and get the best elements.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variants as you want, along with forms and thank-you pages. GetResponse Example Workflows
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Of course, some specialized landing page software has more fancy features. If GetResponse can give their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into consumers. The story doesn’t end here. To evaluate an email marketing platform you have to take a look at client support and prices plans.
GetResponse: The Excellent and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a high-quality service for a lot of individuals, however diving into its virtues and flaws will help reveal whether it is a good suitable for your service in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you produce and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for people with varying ability levels.
Ease of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has an excellent guided onboarding process, strolling you through the process of constructing your first email project with helpful videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are knowledgeable, useful, and fast to respond to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you wish to utilize customization at scale.
GetResponse‘s strategic, consecutive method to email marketing has numerous benefits for users. Nurture and transform leads with highly targeted projects. Construct engagement and customer commitment through pertinent messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly anybody can establish an innovative automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation functions likewise permit advanced segmentation. Create lists of customers with comparable qualities or habits, then send customized messaging at the recipient‘s preferred time. Naturally, this level of personalization implies that receivers are more likely to react and take action.
Liberty to create: GetResponse allows you to produce professional-looking e-mails with ease. Users love the large number of email design templates readily available, however you can likewise utilize the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to discover and reuse design components from emails that have actually succeeded in the past. In either case, it‘s simple to make your e-mails stand out, even with restricted or no design abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way down to the actions of specific customers. The tool even builds up in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant imperfections. Let‘s take a look at those so you can judge if any of these are offer breakers for your organization.
Integration constraints: When you implement a new tool, you want something that suits your existing tech stack easily. This is an location where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software application, there are some significant omissions, particularly with task management platforms. And some essential combinations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as trusted as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge assistance, however GetResponse‘s tool doesn’t instantly create mobile-friendly variations. Thus, you have to create the landing page view for mobile visitors individually. This appears like a huge miss, considered that a lot of of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, primary modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan used to include more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To open advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent assistance choices and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you generally don’t want to have to phone someone or submit a type and await an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can solve more complex problems.
Help Center
While live chat is the primary support option on offer, a quick click of the enigma button on the homepage takes you to the extra aid choices. You can pick to:
- Fill out a fast type to email GetResponse
- Browse product in the Aid Center
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you pick the Enterprise plan.
Aside from video tours, the Help Center, and all the client support options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not just help you get the most out of GetResponse, they also help you improve your total marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Decision
In general, GetResponse is fantastic.
Its marketing automation feature is more advanced than a lot of other options on the market. Its email marketing, reporting, and landing page/form builders are likewise rather efficient. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat alternative and while excellent, many business owners would still like to be able to call.
This program also has a standard limit of 500 participants for its webinars include. This puts a big restraint on numerous companies, but specifically big ones. They are most likely to have a large audience that far surpasses 500 individuals.
Finally, although not a big concern, the reality that much of the GetResponse combinations count on Zapier is barely perfect.
We suggest giving the complimentary trial a spin. The platform has a lot to use if you pick the right plan for you. GetResponse Example Workflows