We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Leadpages GetResponse Single Opt-In
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around since forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you ought to have the ability to determine if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? Leadpages GetResponse Single Opt-In
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic division, and more. Their free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also use a generous 50% discount rate to NGOs.
GetResponse rates
There are six prices plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an limitless variety of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for as much as 1,000 customers.
- Max – customized pricing
- Max2 – custom rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to get in touch with GetResponse to schedule a demonstration, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for thirty days free of charge, through a trial that you can access here.
Key differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to construct complex autoresponder sequences based on user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which immediately sends pointer emails to your website visitors who do not finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same chooses order confirmation e-mails.
- SMS marketing – the choice to send out marketing text is only available on the ‘Max‘ plans.
- Support – phone assistance is only offered on the Max2 plan, on which you also get a dedicated account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its essential competitors‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t offer an totally complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the option of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some pretty good functions – the plan lets you access core email marketing functions, the full variety of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to use any autoresponders or automation features on this plan at all.
{ But even so, the free plan represents a good way to attempt the product out and to start with email marketing especially if you have a little list and just want to send newsletters periodically to it. | Even so, the free plan represents a good way to try the item out and to get going with email marketing specifically if you have a small list and just desire to send newsletters occasionally to it.
GetResponse‘s essential functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Include special elements like images, video and products to your emails.
- Email templates: GetResponse features 120+ email design templates. You can conserve templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Create drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Customer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to establish my first email within 10 minutes and it felt actually user-friendly.
Style your very first email with GetResponse.
As soon as you develop a complimentary account, you can straight start designing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. For example, you can ‘educate, promote, invite‘ your consumers. Say you like an email template, press “save“ and it appears in ‘My design templates‘ tab to recycle later on.
After you choose a template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the editing alternatives are revealed when you need them. It‘s all very user-friendly.
Traditional HTML code fans can begin based on an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is likewise an alternative for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the layout area, you choose the structure and look of your email. Establish how many columns you want, basic colors, and so on. The primary editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I constantly use the exact same elements for headers, footers, and some text/images combos. So in my next email, I save a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Supplied you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ advised products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but also works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like regular newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to produce automation to welcome my brand-new clients. I start with pre-made automation design template. And after a few clicks I already have this:
I know, it looks outstanding. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. For example, when a client buys something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as numerous emails and conditions as you desire.
For this email campaign, I‘ve developed a flow where my new consumers get two emails in 2 days. For my benefit, I separate clients who clicked on my email. When the campaign starts, GetResponse keeps an eye on all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to build complete customer journeys. Create your own automation, develop consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. As soon as you have actually chosen your lead magnet, you can build out your funnel.
The whole funnel structure process is guided. You get tips of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the design template, tweak your copy and design, and publish the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential statistics to monitor your campaign‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to go with greater plans.
I adore that I can design a whole funnel in one control panel, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will instantly produce a tailored website.
Other website building choices consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Including logos and images
After adjusting the builder for simply 5 minutes, I had the ability to create a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can change font styles, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After picking your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to show a feature or item you can live-share your screen. If I‘m seeking to sell a item, I can include a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently provides 198 templates. To be honest, I ‘d stick to the latest 100 templates, some of the older ones … look really old.
After selecting a landing page template you can begin modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. However after playing around a bit you‘ll quickly know what is what and get the right components.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as many variations as you desire, together with forms and thank-you pages. Leadpages GetResponse Single Opt-In
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my favorite part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software application has more elegant features. If GetResponse can provide their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story doesn’t end here however. To review an email marketing platform you have to look at client assistance and rates plans.
GetResponse: The Good and the Bad
There are many factors to judge email marketing platforms on. GetResponse is a top quality option for a great deal of people, however diving into its virtues and flaws will help reveal whether it is a excellent suitable for your business in particular.
What GetResponse Is Good At
GetResponse is created to help you create and perform impactful email marketing campaigns in line with your sales strategy. The tool is abundant in functions while still being easy to use for individuals with varying ability levels.
Relieve of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and interface are simple to navigate and distraction-free. What‘s more, the platform has an excellent directed onboarding process, strolling you through the process of developing your first email project with practical videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, practical, and fast to react to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you wish to utilize customization at scale.
GetResponse‘s strategic, consecutive method to email marketing has numerous benefits for users. Nurture and transform leads with extremely targeted projects. Construct engagement and client commitment through relevant messaging. And produce landing pages to collect lots of interested subscribers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that practically anybody can establish an sophisticated automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation features likewise permit innovative segmentation. Create lists of customers with similar qualities or behaviors, then send customized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are more likely to react and take action.
Flexibility to design: GetResponse permits you to develop professional-looking emails with ease. Users enjoy the large number of email templates offered, however you can likewise use the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and recycle style elements from emails that have achieved success in the past. Either way, it‘s simple to make your e-mails stand apart, even with minimal or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way down to the actions of individual customers. The tool even develops detailed profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some notable drawbacks. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Combination limitations: When you carry out a brand-new tool, you want something that fits into your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, especially with project management platforms. And some essential integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as trustworthy as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge help, however GetResponse‘s tool does not automatically create mobile-friendly variations. Thus, you need to design the landing page view for mobile visitors separately. This appears like a big miss out on, considered that many of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile problems: In addition, the drag-and-drop editor is difficult to use on mobile. Aside from making small, fundamental changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan used to consist of more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of veteran consumers. To open sophisticated automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding support choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you typically do not wish to need to phone someone or submit a kind and wait for an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a real human who can solve more complicated problems.
Assist
While live chat is the main assistance choice on offer, a fast click of the enigma button on the homepage takes you to the extra help alternatives. You can choose to:
- Submit a fast form to email GetResponse
- Browse product in the Assistance Center
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you choose the Business plan.
Aside from video tours, the Aid Center, and all the customer assistance options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they likewise help you enhance your overall marketing skills. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than many other choices on the market. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It also lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We evaluated the 24/7 live chat option and while excellent, many company owner would still like to be able to call.
This program likewise has a standard limitation of 500 guests for its webinars feature. This places a huge constraint on numerous organizations, however especially huge ones. They are more likely to have a big audience that far exceeds 500 individuals.
Lastly, although not a huge problem, the fact that much of the GetResponse integrations rely on Zapier is barely perfect.
We suggest giving the free trial a spin. The platform has a lot to provide if you select the ideal plan for you. Leadpages GetResponse Single Opt-In