We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse RSS Feed
Nevertheless, among the names that gets floated around when speaking about email marketing software is GetResponse.
It is among those tools that has actually been around since forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you must be able to identify if GetResponse is effective enough to utilize for your organization.
What is GetResponse? GetResponse RSS Feed
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their totally free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse prices
There are six pricing plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unrestricted variety of e-mails to approximately 1,000 customers
- Marketing Automation –starting at $59 each month for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for up to 1,000 subscribers.
- Max – customized pricing
- Max2 – custom rates.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced features (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to contact GetResponse to set up a demo, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days free of charge, through a trial that you can access here.
Secret distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to develop complex autoresponder sequences based on user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which automatically sends out suggestion emails to your website visitors who do not finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order verification emails.
- SMS marketing – the alternative to send out marketing text messages is only readily available on the ‘Max‘ plans.
- Support – phone assistance is only offered on the Max2 plan, on which you likewise get a devoted account manager (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from some of its key rivals‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t use an completely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the choice of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some lovely good features – the plan lets you gain access to core email marketing functions, the full range of design templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ But even so, the totally free plan represents a excellent way to attempt the item out and to start with email marketing particularly if you have a little list and just wish to send out newsletters occasionally to it. | Even so, the complimentary plan represents a excellent way to try the item out and to get going with email marketing especially if you have a little list and simply desire to send out newsletters periodically to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Include unique aspects like images, video and products to your e-mails.
- Email design templates: GetResponse includes 120+ email design templates. You can save design templates for future usage, design in HTML, or build your own style from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically use the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer support: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my first email within 10 minutes and it felt really intuitive.
Style your very first email with GetResponse.
As soon as you produce a totally free account, you can straight start developing your actual email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 categories of email templates. For instance, you can ‘educate, promote, invite‘ your customers. Say you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you select a template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the modifying options are revealed when you require them. So it‘s all really user-friendly.
Traditional HTML code fans can begin based upon an HTML design or code it from scratch, but that isn’t needed at all. It is great to understand that there is also an alternative for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout area, you choose the structure and look of your email. Set up how many columns you desire, fundamental colors, etc. The primary modifying is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always utilize the same components for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, but also works with a Google Analytics combination.
With eCommerce tracking you know which projects drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like typical newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling offers you control over email delivery. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to develop automation to invite my new consumers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks excellent. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can include as lots of e-mails and conditions as you want.
For this email project, I have actually developed a flow where my brand-new consumers get two e-mails in 2 days. For my benefit, I separate consumers who clicked on my email. Once the project starts, GetResponse tracks all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build total client journeys. Create your own automation, build client profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. As soon as you‘ve picked your lead magnet, you can build out your funnel.
The entire funnel structure process is directed. You get ideas of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll develop a signup landing page. Select the design template, tweak your copy and style, and release the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to go with higher plans.
I adore that I can design a whole funnel in one dashboard, all with the capability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will immediately create a personalized website.
Other website structure choices include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to create a good homepage with very little effort.
The builder lets you modify everything on the page. You can alter font styles, text sizes, add/remove images, rearrange components, adjust cushioning and more.
There‘s a different menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further customization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After choosing your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep an eye on webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to reveal a function or product you can live-share your screen. If I‘m seeking to sell a product, I can include a call to action directly in the webinar.
People who are currently using email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently offers 198 templates. Although to be honest, I ‘d stick to the newest 100 templates, some of the older ones … look really old.
After selecting a landing page design template you can begin modifying. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll rapidly know what is what and grab the best aspects.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as numerous variations as you want, together with forms and thank-you pages. GetResponse RSS Feed
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more elegant functions. If GetResponse can provide their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to transform visitors into consumers. The story doesn’t end here. To review an email marketing platform you need to take a look at client assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of individuals, however delving into its virtues and defects will help expose whether it is a great fit for your company in particular.
What GetResponse Is Good At
GetResponse is designed to help you develop and carry out impactful email marketing campaigns in line with your sales strategy. The tool is abundant in functions while still being easy to use for people with varying ability levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an excellent guided onboarding procedure, strolling you through the process of building your first email campaign with practical videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are knowledgeable, handy, and fast to respond to demands. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you want to utilize customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has numerous benefits for users. Support and transform leads with highly targeted campaigns. Construct engagement and consumer commitment through relevant messaging. And produce landing pages to gather tons of interested subscribers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that practically any person can establish an innovative automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions likewise enable innovative segmentation. Develop lists of customers with similar qualities or behaviors, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are more likely to react and act.
Freedom to develop: GetResponse permits you to create professional-looking e-mails with ease. Users enjoy the large variety of email design templates readily available, however you can likewise utilize the super smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to find and recycle style elements from emails that have actually been successful in the past. Either way, it‘s easy to make your e-mails stand apart, even with restricted or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of individual customers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some significant imperfections. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Integration restrictions: When you implement a new tool, you desire something that suits your existing tech stack easily. This is an area where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software, there are some significant omissions, especially with task management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reputable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a substantial aid, but GetResponse‘s tool doesn’t instantly develop mobile-friendly versions. Thus, you have to design the landing page view for mobile visitors individually. This looks like a big miss, given that a lot of of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile problems: In addition, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan utilized to include more automation features, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To open advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent assistance choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you typically do not wish to have to phone somebody or submit a kind and wait for an response. That‘s why live chat is such a beneficial tool for software assistance. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a real human who can fix more complex issues.
Assist Center
While live chat is the main support option available, a fast click of the question mark button on the homepage takes you to the extra help options. You can pick to:
- Submit a fast kind to email GetResponse
- Search material in the Assistance
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you select the Business plan.
Aside from video trips, the Aid Center, and all the customer assistance alternatives, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products do not just assist you get the most out of GetResponse, they likewise help you enhance your overall marketing skills. Present course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is excellent.
Its marketing automation feature is more advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise quite effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat choice and while great, numerous business owners would still like to be able to call.
This program also has a standard limit of 500 attendees for its webinars feature. This puts a huge restraint on many companies, however especially big ones. They are more likely to have a large audience that far surpasses 500 individuals.
Finally, although not a huge issue, the truth that much of the GetResponse combinations count on Zapier is barely ideal.
We recommend giving the free trial a spin. The platform has a lot to provide if you select the ideal plan for you. GetResponse RSS Feed