We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Feature List
However, among the names that gets drifted around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around given that permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you should be able to identify if GetResponse is powerful enough to utilize for your company.
What is GetResponse? GetResponse Feature List
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, standard division, and more. Their free forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also use a generous 50% discount rate to NGOs.
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GetResponse rates
There are six pricing plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an limitless variety of emails to approximately 1,000 customers
- Marketing Automation – beginning at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 subscribers.
- Max – custom prices
- Max2 – custom rates.
As you add more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer innovative features (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to set up a demonstration, discuss your requirements and negotiate pricing.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days free of charge, through a trial that you can access here.
Key distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which permits you to build intricate autoresponder series based on user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which automatically sends reminder emails to your website visitors who don’t complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order confirmation e-mails.
- SMS marketing – the option to send out marketing text is just offered on the ‘Max‘ plans.
- Support – phone assistance is only offered on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the review– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from some of its essential rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t use an totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the alternative of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some lovely decent functions – the plan lets you gain access to core email marketing features, the complete range of templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t be able to use any autoresponders or automation features on this plan at all.
{ However nevertheless, the free plan represents a great way to attempt the item out and to get going with email marketing specifically if you have a small list and just want to send out newsletters sometimes to it. | Even so, the complimentary plan represents a good way to try the item out and to get going with email marketing specifically if you have a little list and simply desire to send out newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Add special components like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email templates. You can save templates for future usage, design in HTML, or construct your own design from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Produce drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought about the user experience. I was able to establish my very first email within 10 minutes and it felt actually instinctive.
Design your very first email with GetResponse.
When you produce a free account, you can straight begin developing your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, welcome‘ your consumers. Say you like an email template, press “save“ and it appears in ‘My design templates‘ tab to recycle later on.
After you choose a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the modifying alternatives are shown when you need them. So it‘s all extremely instinctive.
Traditional HTML code fans can begin based upon an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is likewise an choice for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout area, you choose the structure and look of your email. Set up how many columns you want, standard colors, etc. The primary editing is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always use the very same components for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but likewise works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to typical newsletter styles, but then trigger them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to produce automation to welcome my new clients. I start with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks excellent. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as numerous e-mails and conditions as you want.
For this email project, I‘ve produced a flow where my new clients get 2 emails in 2 days. Then, for my benefit, I separate clients who clicked my email. As soon as the campaign begins, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. When you do, you have the power to construct total consumer journeys. Produce your own automation, build customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. As soon as you have actually chosen your lead magnet, you can develop out your funnel.
The whole funnel building process is assisted. You get tips of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to create a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the template, modify your copy and style, and release the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to go with greater plans.
I adore that I can create a entire funnel in one control panel, all with the ability to track important stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will immediately create a individualized website.
Other website building alternatives include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Including logo designs and images
After fiddling with the builder for just 5 minutes, I was able to develop a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, reposition components, adjust cushioning and more.
There‘s a different menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After choosing your title, you add time, date, and duration of the webinar. Then you select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a feature or product you can live-share your screen. If I‘m wanting to sell a item, I can add a call to action straight in the webinar.
People who are currently using email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently offers 198 templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look truly old.
After choosing a landing page design template you can begin modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. But after playing around a bit you‘ll quickly understand what is what and get the ideal aspects.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as many versions as you desire, in addition to forms and thank-you pages. GetResponse Feature List
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software application has more fancy functions. If GetResponse can offer their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to convert visitors into clients. The story does not end here. To examine an email marketing platform you have to look at customer support and pricing plans.
GetResponse: The Good and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a top quality service for a lot of individuals, however delving into its virtues and defects will assist reveal whether it is a great fit for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to assist you produce and perform impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for individuals with varying skill levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding procedure, strolling you through the procedure of building your first email project with practical videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its representatives are knowledgeable, handy, and quick to respond to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become a lot more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you want to utilize customization at scale.
GetResponse‘s tactical, sequential method to email marketing has numerous advantages for users. Support and transform leads with highly targeted projects. Develop engagement and customer loyalty through relevant messaging. And develop landing pages to gather lots of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that nearly anybody can set up an advanced automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation features also enable sophisticated division. Produce lists of subscribers with similar qualities or behaviors, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that recipients are more likely to react and act.
Flexibility to create: GetResponse enables you to produce professional-looking emails with ease. Users like the vast variety of email design templates offered, however you can likewise use the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to find and recycle design aspects from emails that have been successful in the past. In any case, it‘s simple to make your e-mails stand apart, even with limited or no style skills.
Solid reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of specific subscribers. The tool even builds up detailed profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable drawbacks. Let‘s take a look at those so you can judge if any of these are offer breakers for your organization.
Combination restrictions: When you execute a new tool, you desire something that suits your existing tech stack quickly. This is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some notable omissions, particularly with job management platforms. And some key combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reputable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a huge assistance, however GetResponse‘s tool doesn’t immediately produce mobile-friendly variations. Hence, you need to create the landing page view for mobile visitors separately. This looks like a big miss, considered that numerous of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile issues: In addition, the drag-and-drop editor is challenging to use on mobile. Aside from making small, rudimentary changes, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan limitations: GetResponse‘s fundamental plan used to include more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time customers. To open sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent support options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you usually don’t want to have to phone someone or fill out a type and wait on an response. That‘s why live chat is such a useful tool for software assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can talk to a real human who can fix more complicated problems.
Help Center
While live chat is the primary assistance alternative available, a quick click of the enigma button on the homepage takes you to the additional help choices. You can pick to:
- Fill out a fast form to email GetResponse
- Browse material in the Help Center
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you select the Business plan.
Aside from video tours, the Help Center, and all the consumer assistance alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t just help you get the most out of GetResponse, they also assist you enhance your total marketing skills. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is great.
Its marketing automation function is advanced than many other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It also lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat option and while excellent, many entrepreneur would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars include. This puts a huge restriction on lots of services, however specifically huge ones. They are more likely to have a large audience that far exceeds 500 people.
Finally, although not a big problem, the reality that a lot of the GetResponse combinations count on Zapier is hardly ideal.
We suggest giving the free trial a spin. The platform has a lot to offer if you choose the best plan for you. GetResponse Feature List