We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Buy GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around because forever but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must have the ability to figure out if GetResponse is powerful enough to utilize for your service.
What is GetResponse? Buy GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental division, and more. Their free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also offer a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are six rates plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an unrestricted variety of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for approximately 1,000 subscribers.
- Max – custom rates
- Max2 – customized rates.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to call GetResponse to arrange a demo, discuss your requirements and negotiate pricing.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days free of charge, through a trial that you can access here.
Key differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to develop intricate autoresponder sequences based on user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which immediately sends reminder emails to your site visitors who don’t complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The very same opts for order confirmation e-mails.
- SMS marketing – the option to send marketing text is just offered on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you also get a dedicated account manager (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the review– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its essential rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t provide an completely free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the choice of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some pretty good functions – the plan lets you access core email marketing features, the full range of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ But however, the complimentary plan represents a great way to try the product out and to get going with email marketing especially if you have a small list and simply want to send out newsletters occasionally to it. | Even so, the free plan represents a good way to attempt the product out and to get going with email marketing particularly if you have a little list and simply want to send out newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Add unique aspects like images, video and products to your emails.
- Email templates: GetResponse features 120+ email design templates. You can save design templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically use the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Client support: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting for. We‘re going to review the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve considered the user experience. I was able to establish my very first email within 10 minutes and it felt really user-friendly.
Design your first email with GetResponse.
When you develop a free account, you can directly begin designing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, invite‘ your customers. State you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later.
After you choose a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the modifying options are shown when you require them. So it‘s all extremely instinctive.
Traditional HTML code lovers can begin based upon an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is also an option for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you decide the structure and appearance of your email. Set up how many columns you desire, fundamental colors, and so on. The main editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always utilize the same aspects for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ advised products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however also works with a Google Analytics integration.
With eCommerce tracking you know which projects drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like normal newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling provides you manage over email shipment. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to create automation to invite my new customers. I begin with pre-made automation template. And after a few clicks I already have this:
I know, it looks remarkable. When you zoom in on the automation circulation, you realize GetResponse has done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as lots of e-mails and conditions as you desire.
For this email project, I‘ve created a circulation where my new customers get two emails in 2 days. Then, for my benefit, I separate customers who clicked my email. As soon as the project begins, GetResponse keeps an eye on all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to develop complete customer journeys. Create your own automation, construct consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. Once you‘ve picked your lead magnet, you can construct out your funnel.
The entire funnel structure process is guided. You get tips of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to create a conversion funnel
As your initial step, you‘ll develop a signup landing page. Select the template, tweak your copy and design, and publish the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important stats to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll have to choose higher plans.
I adore that I can design a whole funnel in one control panel, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will instantly produce a personalized website.
Other website structure options include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, reposition components, adjust padding and more.
There‘s a different menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After choosing your title, you include time, date, and period of the webinar. You choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you want to show a function or product you can live-share your screen. If I‘m seeking to sell a product, I can add a call to action directly in the webinar.
People who are already utilizing email marketing and webinars in various platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently provides 198 templates. To be sincere, I ‘d stick to the most recent 100 templates, some of the older ones … look really old.
After selecting a landing page design template you can start modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. After playing around a bit you‘ll quickly know what is what and get the right elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as many variations as you want, in addition to forms and thank-you pages. Buy GetResponse
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more elegant features. If GetResponse can provide their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to transform visitors into customers. The story does not end here though. To evaluate an email marketing platform you have to look at customer assistance and rates plans.
GetResponse: The Good and the Bad
There are many aspects to evaluate email marketing platforms on. GetResponse is a top quality solution for a lot of people, but diving into its virtues and flaws will assist expose whether it is a great suitable for your service in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you produce and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for individuals with differing ability levels.
Alleviate of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and interface are easy to navigate and distraction-free. What‘s more, the platform has an excellent guided onboarding procedure, strolling you through the procedure of constructing your first email project with practical videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, handy, and fast to react to requests. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being far more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to use personalization at scale.
GetResponse‘s strategic, sequential method to email marketing has many benefits for users. Support and convert leads with extremely targeted campaigns. Develop engagement and customer loyalty through appropriate messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that practically anybody can establish an innovative automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation functions likewise allow for advanced division. Develop lists of subscribers with comparable qualities or habits, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are more likely to react and take action.
Flexibility to develop: GetResponse enables you to produce professional-looking emails with ease. Users like the vast number of email templates offered, but you can likewise utilize the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and recycle design aspects from emails that have succeeded in the past. In any case, it‘s simple to make your emails stand out, even with restricted or no design skills.
Solid reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way down to the actions of private customers. The tool even builds up comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some significant drawbacks. Let‘s examine those so you can judge if any of these are deal breakers for your organization.
Integration restrictions: When you implement a new tool, you desire something that suits your existing tech stack easily. Sadly, this is an location where GetResponse fails. While it can connect with over 120 different apps and pieces of software, there are some notable omissions, especially with project management platforms. And some key combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge assistance, but GetResponse‘s tool doesn’t immediately create mobile-friendly versions. Hence, you have to design the landing page view for mobile visitors separately. This seems like a big miss, considered that many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, rudimentary changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan used to consist of more automation functions, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran customers. To open advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional assistance choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you typically do not wish to have to phone someone or complete a kind and wait on an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a genuine human who can fix more complicated issues.
Help Center
While live chat is the primary support choice available, a quick click of the question mark button on the homepage takes you to the additional aid options. You can choose to:
- Submit a quick kind to email GetResponse
- Search material in the Aid Center
There is no obvious method to phone GetResponse, although you do get a devoted account manager if you pick the Enterprise plan.
Aside from video trips, the Aid Center, and all the consumer assistance choices, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not simply help you get the most out of GetResponse, they also assist you enhance your general marketing abilities. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is great.
Its marketing automation feature is more advanced than most other alternatives on the market. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It also lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat alternative and while excellent, lots of entrepreneur would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars include. This positions a huge restraint on numerous organizations, but particularly huge ones. They are more likely to have a large audience that far goes beyond 500 people.
Although not a big problem, the truth that many of the GetResponse combinations rely on Zapier is barely ideal.
We suggest offering the free trial a spin. The platform has a lot to provide if you pick the right plan for you. Buy GetResponse