We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Use Custom Form With GetResponse
However, one of the names that gets floated around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around given that forever however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you must be able to determine if GetResponse is powerful enough to utilize for your company.
What is GetResponse? Use Custom Form With GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their complimentary forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount to NGOs.
GetResponse pricing
There are six pricing plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an unlimited variety of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 customers.
- Max – custom-made prices
- Max2 – custom-made prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced features (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to schedule a demonstration, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days totally free, by means of a trial that you can access here.
Secret differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to develop intricate autoresponder series based on user behaviour) is only fully available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which instantly sends tip emails to your website visitors who do not finish an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order verification emails.
- SMS marketing – the option to send marketing text is only available on the ‘Max‘ plans.
- Assistance – phone support is only readily available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its essential rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t provide an entirely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the option of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse comes with some pretty decent functions – the plan lets you gain access to core email marketing features, the full series of design templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not be able to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the totally free plan represents a excellent way to attempt the product out and to get going with email marketing specifically if you have a little list and simply wish to send newsletters sometimes to it. | Even so, the totally free plan represents a good method to try the item out and to get going with email marketing especially if you have a small list and just desire to send out newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Include special aspects like images, video and products to your emails.
- Email design templates: GetResponse includes 120+ email design templates. You can save templates for future use, design in HTML, or construct your own design from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Create drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer assistance: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my first email within 10 minutes and it felt truly user-friendly.
Design your first email with GetResponse.
When you develop a totally free account, you can straight start developing your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 classifications of email design templates. For example, you can ‘educate, promote, invite‘ your clients. Say you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later.
After you select a template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the modifying options are revealed when you require them. So it‘s all extremely intuitive.
Traditional HTML code fans can begin based upon an HTML design or code it from scratch, but that isn’t needed at all. It is good to know that there is also an choice for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design area, you decide the structure and appearance of your email. Set up how many columns you want, basic colors, and so on. The primary modifying is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I constantly utilize the exact same aspects for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised products‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but also deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like regular newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling provides you manage over email shipment. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to produce automation to invite my new consumers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks remarkable. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as lots of e-mails and conditions as you desire.
For this email project, I‘ve produced a flow where my new consumers get 2 emails in two days. For my benefit, I separate clients who clicked on my email. Once the project begins, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to build total consumer journeys. Create your own automation, construct client profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you‘ve chosen your lead magnet, you can build out your funnel.
The whole funnel building process is directed. You get suggestions of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and straight provides a thank you page template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll develop a signup landing page. Choose the template, modify your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to go with greater plans.
I love that I can design a entire funnel in one control panel, all with the ability to track vital stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will immediately produce a customized website.
Other website structure choices include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more customization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After choosing your title, you add time, date, and period of the webinar. You choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep track of webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to show a feature or product you can live-share your screen. If I‘m wanting to offer a product, I can include a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently provides 198 templates. Although to be sincere, I ‘d stick to the most recent 100 templates, some of the older ones … look truly old.
After selecting a landing page design template you can begin editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. After playing around a bit you‘ll quickly know what is what and get the ideal elements.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as numerous versions as you desire, in addition to forms and thank-you pages. Use Custom Form With GetResponse
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software application has more elegant features. If GetResponse can offer their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story doesn’t end here. To examine an email marketing platform you have to take a look at customer assistance and rates plans.
GetResponse: The Excellent and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a top quality option for a lot of people, but diving into its virtues and defects will help reveal whether it is a great suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you produce and carry out impactful email marketing projects in line with your sales method. The tool is rich in functions while still being easy to use for individuals with differing skill levels.
Ease of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an excellent directed onboarding process, walking you through the process of building your very first email project with handy videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are knowledgeable, helpful, and fast to respond to demands. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become far more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you wish to use customization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has many benefits for users. Nurture and convert leads with extremely targeted projects. Construct engagement and customer loyalty through pertinent messaging. And create landing pages to collect lots of interested customers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that practically anyone can establish an sophisticated automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation functions also allow for innovative segmentation. Create lists of subscribers with comparable qualities or habits, then send customized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are more likely to react and take action.
Liberty to create: GetResponse enables you to create professional-looking emails with ease. Users love the huge number of email design templates offered, but you can also utilize the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to find and recycle style elements from emails that have actually succeeded in the past. In either case, it‘s simple to make your emails stick out, even with limited or no design abilities.
Solid reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way to the actions of private subscribers. The tool even develops detailed profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant imperfections. Let‘s examine those so you can evaluate if any of these are offer breakers for your company.
Integration restrictions: When you implement a new tool, you desire something that suits your existing tech stack quickly. Unfortunately, this is an area where GetResponse fails. While it can connect with over 120 various apps and pieces of software, there are some notable omissions, particularly with task management platforms. And some key combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge assistance, but GetResponse‘s tool doesn’t automatically develop mobile-friendly versions. Thus, you have to develop the landing page view for mobile visitors separately. This appears like a big miss, given that many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, rudimentary changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan utilized to consist of more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To open sophisticated automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent support options and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you normally do not wish to have to phone someone or submit a form and wait on an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a real human who can fix more complicated problems.
Assist
While live chat is the main assistance option on offer, a fast click of the question mark button on the homepage takes you to the additional aid options. You can pick to:
- Submit a quick type to email GetResponse
- Search material in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you pick the Business plan.
Aside from video trips, the Aid Center, and all the client assistance options, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply help you get the most out of GetResponse, they also assist you improve your general marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is terrific.
Its marketing automation feature is advanced than many other choices on the market. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It also lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat alternative and while excellent, many company owner would still like to be able to call.
This program also has a basic limitation of 500 participants for its webinars feature. This places a huge restraint on numerous services, however especially big ones. They are more likely to have a big audience that far goes beyond 500 individuals.
Finally, although not a huge concern, the fact that much of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend providing the totally free trial a spin. The platform has a lot to provide if you choose the ideal plan for you. Use Custom Form With GetResponse