We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Vs Sendgrid
One of the names that get floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around because permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you need to have the ability to figure out if GetResponse is powerful enough to utilize for your service.
What is GetResponse? GetResponse Vs Sendgrid
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental segmentation, and more. Their complimentary forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse pricing
There are six pricing plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unrestricted variety of emails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 customers.
- Max – custom-made rates
- Max2 – custom prices.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, exact prices depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to set up a demonstration, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month for free, via a trial that you can access here.
Key differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to develop intricate autoresponder sequences based upon user behaviour) is just fully available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which automatically sends out suggestion emails to your site visitors who don’t finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order confirmation e-mails.
- SMS marketing – the option to send out marketing text is only available on the ‘Max‘ plans.
- Assistance – phone support is only offered on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the evaluation– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from a few of its essential rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t offer an totally totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the alternative of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some lovely good features – the plan lets you access core email marketing features, the full range of design templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ However however, the free plan represents a great way to attempt the item out and to start with email marketing specifically if you have a little list and just wish to send out newsletters periodically to it. | Even so, the complimentary plan represents a good method to attempt the item out and to get going with email marketing especially if you have a small list and just want to send out newsletters occasionally to it.
GetResponse‘s essential functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Add unique components like images, video and products to your emails.
- Email design templates: GetResponse comes with 120+ email design templates. You can conserve templates for future usage, design in HTML, or construct your own style from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to examine the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought about the user experience. I was able to set up my first email within 10 minutes and it felt truly user-friendly.
Style your very first email with GetResponse.
Once you develop a complimentary account, you can straight begin creating your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, welcome‘ your consumers. Say you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later.
After you select a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the editing choices are revealed when you need them. So it‘s all very instinctive.
Old-fashioned HTML code enthusiasts can begin based upon an HTML design or code it from scratch, but that isn’t needed at all. It is great to understand that there is likewise an choice for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design area, you choose the structure and appearance of your email. Set up the number of columns you want, basic colors, etc. The main editing is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I always utilize the exact same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however also deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like regular newsletter styles, however then activate them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to create automation to invite my new clients. I begin with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks impressive. When you focus on the automation flow, you realize GetResponse has done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. For example, when a consumer buys something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can add as lots of emails and conditions as you want.
For this email project, I have actually created a flow where my brand-new clients get 2 emails in two days. Then, for my convenience, I separate consumers who clicked my email. When the project begins, GetResponse keeps an eye on all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build complete customer journeys. Develop your own automation, build client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can construct your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you‘ve selected your lead magnet, you can build out your funnel.
The whole funnel structure process is assisted. You get tips of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and straight provides a thank you page template. Smart!
How to produce a conversion funnel
As your first step, you‘ll produce a signup landing page. Pick the design template, fine-tune your copy and design, and publish the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial statistics to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to select greater plans.
I adore that I can develop a entire funnel in one dashboard, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will automatically produce a tailored website.
Other website building options consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Adding logo designs and images
After adjusting the builder for just 5 minutes, I was able to produce a good homepage with very little effort.
The builder lets you edit everything on the page. You can alter typefaces, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a separate menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more modification when you pick a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After selecting your title, you add time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m seeking to sell a product, I can add a call to action straight in the webinar.
Individuals who are already using email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently provides 198 design templates. To be honest, I ‘d stick to the most recent 100 design templates, some of the older ones … look truly old.
After picking a landing page template you can begin editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll quickly know what is what and get the right elements.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as many variants as you desire, together with forms and thank-you pages. GetResponse Vs Sendgrid
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software application has more expensive features. If GetResponse can offer their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish total funnels to transform visitors into clients. The story doesn’t end here. To evaluate an email marketing platform you have to take a look at consumer support and prices plans.
GetResponse: The Good and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a high-quality service for a lot of people, but diving into its virtues and flaws will assist reveal whether it is a great suitable for your company in particular.
What GetResponse Is Good At
GetResponse is designed to assist you create and carry out impactful email marketing projects in line with your sales strategy. The tool is rich in functions while still being easy to use for people with varying ability levels.
Ease of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has an excellent guided onboarding procedure, strolling you through the process of building your first email project with valuable videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat support. Its associates are experienced, practical, and quick to react to requests. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you wish to use customization at scale.
GetResponse‘s strategic, sequential method to email marketing has many benefits for users. Support and convert leads with highly targeted projects. Construct engagement and consumer loyalty through relevant messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that almost any person can set up an advanced automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features also permit advanced division. Create lists of customers with similar qualities or habits, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization means that recipients are more likely to respond and take action.
Flexibility to develop: GetResponse permits you to produce professional-looking e-mails with ease. Users like the large number of email design templates offered, however you can also utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to discover and recycle design aspects from emails that have been successful in the past. Either way, it‘s easy to make your emails stand apart, even with restricted or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of private subscribers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant drawbacks. Let‘s examine those so you can judge if any of these are offer breakers for your organization.
Combination limitations: When you carry out a brand-new tool, you want something that suits your existing tech stack easily. This is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some significant omissions, particularly with project management platforms. And some crucial integrations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a big assistance, but GetResponse‘s tool does not instantly produce mobile-friendly versions. Therefore, you need to design the landing page view for mobile visitors individually. This seems like a big miss out on, given that numerous of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: In addition, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan used to include more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To unlock innovative automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding support alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you generally don’t want to have to phone someone or fill out a type and wait for an answer. That‘s why live chat is such a useful tool for software application assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a real human who can solve more complex issues.
Help Center
While live chat is the main support choice available, a fast click of the question mark button on the homepage takes you to the extra help choices. You can select to:
- Fill out a fast kind to email GetResponse
- Browse material in the Help
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video trips, the Help Center, and all the client assistance choices, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not just assist you get the most out of GetResponse, they also assist you improve your total marketing abilities. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It also lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat choice and while terrific, many entrepreneur would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars include. This places a big constraint on lots of organizations, however specifically big ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Although not a huge issue, the truth that many of the GetResponse combinations rely on Zapier is barely perfect.
We recommend providing the totally free trial a spin. The platform has a lot to provide if you choose the ideal plan for you. GetResponse Vs Sendgrid