We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Creating Goals In GetResponse
Nevertheless, one of the names that gets drifted around when speaking about email marketing software application is GetResponse.
It is among those tools that has been around since permanently but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you ought to have the ability to figure out if GetResponse is effective enough to use for your company.
What is GetResponse? Creating Goals In GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their complimentary forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also provide a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are six pricing plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an unlimited variety of e-mails to as much as 1,000 customers
- Marketing Automation – beginning at $59 each month for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for approximately 1,000 subscribers.
- Max – custom rates
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide sophisticated functions (more on these in a moment). With these plans, exact pricing depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to schedule a demonstration, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month free of charge, through a trial that you can access here.
Secret distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to build intricate autoresponder series based upon user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which immediately sends suggestion emails to your site visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order confirmation e-mails.
- SMS marketing – the option to send out marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from a few of its crucial rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some pretty decent functions – the plan lets you access core email marketing functions, the complete series of design templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ However however, the free plan represents a excellent way to try the product out and to get going with email marketing particularly if you have a little list and simply want to send newsletters periodically to it. | Even so, the totally free plan represents a great way to try the item out and to get going with email marketing particularly if you have a little list and simply desire to send newsletters sometimes to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Include special elements like images, video and products to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve templates for future usage, style in HTML, or build your own design from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Consumer support: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting for. We‘re going to review the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to set up my first email within 10 minutes and it felt truly user-friendly.
Style your first email with GetResponse.
As soon as you develop a complimentary account, you can straight start creating your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, welcome‘ your clients. Say you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later.
After you pick a template, you start customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the modifying alternatives are shown when you require them. It‘s all extremely user-friendly.
Old-fashioned HTML code lovers can start based on an HTML design or code it from scratch, however that isn’t needed at all. It is good to understand that there is also an alternative for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and look of your email. Establish how many columns you desire, basic colors, and so on. The primary editing is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and sections. I always use the same components for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and pick the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but also deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to typical newsletter styles, but then trigger them to be sent out as an autoresponder.
The scheduling offers you manage over email shipment. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to produce automation to invite my new customers. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I know, it looks impressive. When you zoom in on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as lots of e-mails and conditions as you desire.
For this email project, I‘ve developed a circulation where my new consumers get two emails in two days. Then, for my benefit, I separate consumers who clicked my email. When the project starts, GetResponse tracks all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to build complete consumer journeys. Develop your own automation, develop client profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. When you have actually picked your lead magnet, you can develop out your funnel.
The entire funnel structure process is assisted. You get tips of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to create a conversion funnel
As your initial step, you‘ll produce a signup landing page. Choose the design template, fine-tune your copy and style, and publish the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital stats to monitor your campaign‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to choose higher plans.
I love that I can develop a whole funnel in one dashboard, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will instantly produce a customized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Including logos and images
After fiddling with the builder for simply 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can change font styles, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more personalization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After choosing your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a feature or product you can live-share your screen. If I‘m looking to offer a item, I can include a call to action straight in the webinar.
People who are currently using email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently offers 198 design templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After picking a landing page template you can start editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll rapidly know what is what and get the right elements.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as lots of variants as you desire, along with forms and thank-you pages. Creating Goals In GetResponse
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software has more elegant functions. If GetResponse can offer their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into consumers. The story does not end here though. To examine an email marketing platform you have to take a look at client support and prices plans.
GetResponse: The Excellent and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a top quality option for a great deal of people, but diving into its virtues and flaws will help expose whether it is a good suitable for your company in particular.
What GetResponse Is Good At
GetResponse is developed to help you create and perform impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for people with varying ability levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has an exceptional directed onboarding process, walking you through the process of developing your very first email campaign with valuable videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are experienced, helpful, and fast to react to requests. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being much more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you want to utilize personalization at scale.
GetResponse‘s tactical, sequential technique to email marketing has various advantages for users. Support and convert leads with highly targeted projects. Construct engagement and client loyalty through pertinent messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly any person can establish an advanced automation tree in minutes. Adjust pre-built series or construct your own from scratch.
The automation functions likewise permit innovative segmentation. Produce lists of subscribers with comparable qualities or habits, then send tailored messaging at the recipient‘s preferred time. Naturally, this level of customization implies that receivers are more likely to react and act.
Liberty to create: GetResponse permits you to create professional-looking e-mails with ease. Users like the huge variety of email design templates readily available, however you can also utilize the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to discover and recycle design elements from emails that have achieved success in the past. In any case, it‘s easy to make your e-mails stick out, even with minimal or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way to the actions of individual customers. The tool even builds up in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some significant drawbacks. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Combination restrictions: When you execute a brand-new tool, you want something that fits into your existing tech stack quickly. Sadly, this is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, particularly with task management platforms. And some crucial combinations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as reputable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a big assistance, however GetResponse‘s tool does not immediately produce mobile-friendly versions. Thus, you have to create the landing page view for mobile visitors independently. This seems like a huge miss, considered that numerous of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Additionally, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, primary changes, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s basic plan used to include more automation functions, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time clients. To open sophisticated automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding assistance alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you usually don’t want to have to phone somebody or submit a form and await an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak with a real human who can resolve more complicated problems.
Help Center
While live chat is the primary support option on offer, a quick click of the question mark button on the homepage takes you to the extra assistance choices. You can select to:
- Submit a quick form to email GetResponse
- Search material in the Help
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you choose the Business plan.
Aside from video tours, the Aid Center, and all the customer assistance choices, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not just help you get the most out of GetResponse, they also assist you enhance your total marketing abilities. Current course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is great.
Its marketing automation function is more advanced than the majority of other choices on the market. Its email marketing, reporting, and landing page/form builders are also quite effective. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat option and while great, numerous company owner would still like to be able to call.
This program also has a standard limitation of 500 attendees for its webinars feature. This puts a big restriction on numerous organizations, but specifically big ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Although not a huge problem, the fact that numerous of the GetResponse integrations rely on Zapier is hardly ideal.
We suggest giving the free trial a spin. The platform has a lot to offer if you select the right plan for you. Creating Goals In GetResponse