We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Preview GetResponse E-mail
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around given that forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you need to be able to determine if GetResponse is powerful enough to use for your company.
What is GetResponse? Preview GetResponse E-mail
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic division, and more. Their totally free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount to NGOs.
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GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an unlimited number of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 customers.
- Max – custom-made pricing
- Max2 – custom prices.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative functions (more on these in a moment). With these plans, exact pricing depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to call GetResponse to arrange a demo, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month for free, by means of a trial that you can access here.
Key distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to develop intricate autoresponder sequences based upon user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which instantly sends out tip emails to your website visitors who don’t finish an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The same opts for order confirmation e-mails.
- SMS marketing – the choice to send marketing text is just readily available on the ‘Max‘ plans.
- Support – phone support is only offered on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the review– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its crucial rivals‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the choice of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse includes some lovely good functions – the plan lets you gain access to core email marketing features, the complete range of design templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t be able to use any autoresponders or automation functions on this plan at all.
{ But however, the free plan represents a great way to attempt the product out and to start with email marketing specifically if you have a little list and just want to send newsletters periodically to it. | Even so, the complimentary plan represents a good method to attempt the item out and to get going with email marketing especially if you have a small list and simply desire to send out newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Include unique elements like images, video and products to your e-mails.
- Email design templates: GetResponse comes with 120+ email design templates. You can save design templates for future use, style in HTML, or construct your own style from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically utilize the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer support: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually considered the user experience. I was able to set up my very first email within 10 minutes and it felt truly user-friendly.
Design your very first email with GetResponse.
When you develop a totally free account, you can straight begin designing your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, invite‘ your customers. State you like an email template, press “save“ and it shows up in ‘My templates‘ tab to recycle later.
After you choose a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the modifying choices are revealed when you require them. It‘s all really intuitive.
Old-fashioned HTML code lovers can start based upon an HTML design or code it from scratch, however that isn’t needed at all. It is good to understand that there is likewise an alternative for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout area, you decide the structure and appearance of your email. Establish how many columns you desire, basic colors, and so on. The primary editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always utilize the exact same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but also works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive profits and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like normal newsletter styles, but then trigger them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to develop automation to welcome my new consumers. I begin with pre-made automation template. And after a few clicks I currently have this:
I know, it looks excellent. When you zoom in on the automation flow, you recognize GetResponse has done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as numerous e-mails and conditions as you desire.
For this email campaign, I have actually developed a circulation where my new consumers get two e-mails in two days. Then, for my convenience, I separate consumers who clicked my email. Once the project begins, GetResponse keeps an eye on all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. As soon as you do, you have the power to develop complete consumer journeys. Create your own automation, construct consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. When you have actually chosen your lead magnet, you can build out your funnel.
The entire funnel structure process is directed. You get ideas of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Choose the template, modify your copy and style, and release the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to select greater plans.
I love that I can design a whole funnel in one dashboard, all with the capability to track important statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will instantly produce a individualized website.
Other website structure alternatives include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Adding logo designs and images
After adjusting the builder for just 5 minutes, I was able to produce a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can change fonts, text sizes, add/remove images, rearrange aspects, adjust padding and more.
There‘s a different menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After selecting your title, you add time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you wish to reveal a function or product you can live-share your screen. If I‘m looking to sell a item, I can include a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently uses 198 templates. To be honest, I ‘d stick to the newest 100 templates, some of the older ones … look really old.
After selecting a landing page design template you can begin editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll rapidly understand what is what and get the ideal aspects.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The leading left corner of the page lets you create as numerous versions as you desire, in addition to forms and thank-you pages. Preview GetResponse E-mail
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my favorite part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software has more fancy functions. If GetResponse can provide their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into customers. The story doesn’t end here though. To examine an email marketing platform you need to look at consumer assistance and pricing plans.
GetResponse: The Great and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a top quality option for a lot of individuals, however diving into its virtues and defects will help reveal whether it is a great fit for your company in particular.
What GetResponse Is Good At
GetResponse is created to help you develop and carry out impactful email marketing projects in line with your sales technique. The tool is abundant in functions while still being easy to use for individuals with differing skill levels.
Ease of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding assisted onboarding procedure, strolling you through the procedure of developing your first email project with helpful videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are knowledgeable, useful, and quick to respond to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being far more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you want to utilize personalization at scale.
GetResponse‘s strategic, consecutive method to email marketing has numerous advantages for users. Nurture and convert leads with highly targeted projects. Develop engagement and client commitment through appropriate messaging. And develop landing pages to gather lots of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that practically any person can establish an sophisticated automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features likewise permit advanced division. Develop lists of subscribers with similar qualities or habits, then send out customized messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that receivers are more likely to react and act.
Flexibility to develop: GetResponse permits you to produce professional-looking e-mails with ease. Users like the huge number of email design templates offered, but you can likewise utilize the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and recycle style elements from emails that have actually succeeded in the past. In either case, it‘s easy to make your emails stick out, even with restricted or no design skills.
Solid reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way to the actions of private customers. The tool even develops comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant imperfections. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Integration constraints: When you execute a new tool, you want something that suits your existing tech stack easily. Regrettably, this is an location where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with task management platforms. And some crucial integrations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a huge assistance, but GetResponse‘s tool does not automatically produce mobile-friendly variations. Therefore, you have to create the landing page view for mobile visitors individually. This appears like a big miss, given that so many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, primary changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan used to include more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To unlock sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding support choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you normally do not want to need to phone somebody or fill out a kind and wait for an answer. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a genuine human who can resolve more complicated problems.
Help Center
While live chat is the primary support alternative on offer, a quick click of the enigma button on the homepage takes you to the additional aid options. You can choose to:
- Fill out a quick form to email GetResponse
- Browse material in the Help Center
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you select the Enterprise plan.
Aside from video trips, the Assistance Center, and all the customer support choices, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not simply help you get the most out of GetResponse, they also help you improve your general marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is fantastic.
Its marketing automation feature is more advanced than a lot of other alternatives on the market. Its email marketing, reporting, and landing page/form home builders are also rather effective. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat choice and while great, many business owners would still like to be able to call.
This program likewise has a standard limitation of 500 guests for its webinars feature. This places a substantial constraint on numerous businesses, however particularly huge ones. They are most likely to have a large audience that far exceeds 500 individuals.
Although not a big concern, the reality that numerous of the GetResponse combinations rely on Zapier is barely perfect.
We recommend providing the complimentary trial a spin. The platform has a lot to use if you choose the right plan for you. Preview GetResponse E-mail