We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Get API Key For Campaign
Nevertheless, one of the names that gets drifted around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around since forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you need to be able to figure out if GetResponse is effective enough to use for your business.
What is GetResponse? GetResponse Get API Key For Campaign
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse pricing
There are six pricing plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an limitless variety of e-mails to approximately 1,000 customers
- Marketing Automation – beginning at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for approximately 1,000 customers.
- Max – custom pricing
- Max2 – custom pricing.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated functions (more on these in a moment). With these plans, precise rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to set up a demo, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month free of charge, by means of a trial that you can access here.
Key differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which allows you to build intricate autoresponder sequences based on user behaviour) is just totally readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which instantly sends out tip emails to your site visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order confirmation emails.
- SMS marketing – the alternative to send out marketing text messages is just available on the ‘Max‘ plans.
- Support – phone support is only readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from a few of its essential competitors‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t provide an totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the alternative of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse features some beautiful decent functions – the plan lets you gain access to core email marketing functions, the full variety of design templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to utilize any autoresponders or automation functions on this plan at all.
{ However nevertheless, the free plan represents a great way to attempt the item out and to start with email marketing particularly if you have a little list and simply want to send out newsletters periodically to it. | Even so, the free plan represents a excellent way to attempt the product out and to get going with email marketing specifically if you have a little list and simply desire to send newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Include unique aspects like images, video and products to your e-mails.
- Email templates: GetResponse comes with 120+ email templates. You can save templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Create drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the information
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly intuitive.
Style your very first email with GetResponse.
Once you create a complimentary account, you can directly begin developing your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 categories of email design templates. For instance, you can ‘educate, promote, welcome‘ your customers. State you like an email design template, press “ conserve“ and it appears in ‘My design templates‘ tab to recycle later.
After you select a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never frustrating. All the modifying options are revealed when you require them. So it‘s all extremely intuitive.
Old-fashioned HTML code fans can start based upon an HTML style or code it from scratch, but that isn’t needed at all. It is great to know that there is also an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design area, you choose the structure and look of your email. Establish the number of columns you desire, fundamental colors, etc. The main editing is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly utilize the very same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and choose the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however likewise works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to typical newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling offers you control over email delivery. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to invite my new consumers. I begin with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks remarkable. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as lots of e-mails and conditions as you want.
For this email project, I have actually created a circulation where my new consumers get 2 emails in 2 days. Then, for my convenience, I separate clients who clicked on my email. As soon as the campaign begins, GetResponse monitors all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to develop total client journeys. Produce your own automation, construct customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you‘ve picked your lead magnet, you can develop out your funnel.
The entire funnel structure procedure is guided. You get tips of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to produce a conversion funnel
As your first step, you‘ll produce a signup landing page. Pick the template, modify your copy and style, and publish the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your campaign‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to select higher plans.
I adore that I can design a whole funnel in one dashboard, all with the capability to track important statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will instantly generate a tailored website.
Other website building options include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Adding logo designs and images
After fiddling with the builder for just 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, rearrange elements, change cushioning and more.
There‘s a different menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further customization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After selecting your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a feature or product you can live-share your screen. If I‘m looking to offer a item, I can include a call to action straight in the webinar.
People who are already using email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently uses 198 design templates. Although to be truthful, I ‘d adhere to the latest 100 templates, a few of the older ones … look actually old.
After choosing a landing page design template you can start modifying. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be labeled. After playing around a bit you‘ll quickly know what is what and grab the right components.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as lots of versions as you desire, together with forms and thank-you pages. GetResponse Get API Key For Campaign
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What comes next is most likely my preferred part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software application has more fancy features. If GetResponse can offer their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story doesn’t end here. To evaluate an email marketing platform you have to take a look at customer support and pricing plans.
GetResponse: The Excellent and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a premium solution for a great deal of individuals, but diving into its virtues and defects will assist expose whether it is a excellent fit for your business in particular.
What GetResponse Is Good At
GetResponse is designed to assist you produce and carry out impactful email marketing projects in line with your sales strategy. The tool is abundant in functions while still being easy to use for individuals with differing skill levels.
Reduce of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an excellent directed onboarding process, strolling you through the process of building your first email project with useful videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are experienced, handy, and fast to respond to requests. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become far more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has numerous advantages for users. Nurture and transform leads with extremely targeted projects. Develop engagement and client commitment through appropriate messaging. And create landing pages to collect lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically anybody can set up an sophisticated automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation functions also allow for innovative segmentation. Develop lists of subscribers with comparable qualities or habits, then send out personalized messaging at the recipient‘s preferred time. Naturally, this level of customization means that receivers are more likely to react and do something about it.
Freedom to design: GetResponse allows you to produce professional-looking e-mails with ease. Users enjoy the large variety of email templates readily available, but you can likewise utilize the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to discover and recycle design components from emails that have actually been successful in the past. In either case, it‘s easy to make your e-mails stand apart, even with limited or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of specific subscribers. The tool even builds up in-depth profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can judge if any of these are offer breakers for your organization.
Integration limitations: When you carry out a new tool, you want something that fits into your existing tech stack quickly. Sadly, this is an location where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software application, there are some notable omissions, especially with task management platforms. And some essential integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trusted as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a substantial help, but GetResponse‘s tool doesn’t instantly develop mobile-friendly versions. Thus, you have to create the landing page view for mobile visitors separately. This appears like a huge miss out on, considered that so many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile problems: In addition, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your projects.
Plan limitations: GetResponse‘s standard plan utilized to consist of more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To unlock advanced automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding assistance options and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you typically do not want to have to phone somebody or submit a type and await an response. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can speak to a real human who can solve more complex problems.
Help Center
While live chat is the primary support choice on offer, a quick click of the question mark button on the homepage takes you to the extra assistance alternatives. You can pick to:
- Fill out a fast type to email GetResponse
- Browse material in the Assistance
There is no obvious way to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video trips, the Assistance Center, and all the consumer assistance options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t just help you get the most out of GetResponse, they also assist you improve your overall marketing skills. Current course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is fantastic.
Its marketing automation function is advanced than a lot of other alternatives on the market. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It also lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We evaluated the 24/7 live chat option and while great, numerous company owner would still like to be able to call.
This program likewise has a basic limitation of 500 attendees for its webinars include. This places a big constraint on lots of companies, however especially big ones. They are most likely to have a big audience that far surpasses 500 people.
Although not a huge issue, the truth that many of the GetResponse integrations rely on Zapier is hardly ideal.
We suggest providing the free trial a spin. The platform has a lot to offer if you choose the ideal plan for you. GetResponse Get API Key For Campaign