We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Monika Gregorkiewicz Linked In GetResponse
However, among the names that gets floated around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around considering that forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you must be able to identify if GetResponse is powerful enough to use for your company.
What is GetResponse? Monika Gregorkiewicz Linked In GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic segmentation, and more. Their complimentary permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount to NGOs.
GetResponse prices
There are six pricing plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unrestricted number of e-mails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 subscribers.
- Max – custom pricing
- Max2 – custom rates.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative functions (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to call GetResponse to set up a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days totally free, by means of a trial that you can access here.
Key differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to build intricate autoresponder series based on user behaviour) is only fully available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends reminder emails to your site visitors who don’t complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order verification e-mails.
- SMS marketing – the choice to send out marketing text messages is only available on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I advance through the evaluation– however initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically differed from some of its essential competitors‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the alternative of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some pretty decent features – the plan lets you access core email marketing functions, the full variety of templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to use any autoresponders or automation functions on this plan at all.
{ But however, the complimentary plan represents a excellent way to try the product out and to start with email marketing specifically if you have a small list and just want to send newsletters periodically to it. | Even so, the free plan represents a good method to try the item out and to get going with email marketing particularly if you have a small list and just want to send newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Include unique elements like images, video and products to your emails.
- Email templates: GetResponse features 120+ email design templates. You can save design templates for future usage, design in HTML, or build your own design from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly use the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to establish my first email within 10 minutes and it felt really intuitive.
Design your first email with GetResponse.
When you produce a complimentary account, you can straight begin creating your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, welcome‘ your clients. State you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later.
After you pick a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never overwhelming. All the modifying alternatives are revealed when you need them. It‘s all very user-friendly.
Traditional HTML code lovers can begin based upon an HTML style or code it from scratch, however that isn’t needed at all. It is great to understand that there is likewise an option for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and look of your email. Set up how many columns you desire, standard colors, etc. The primary editing is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and sections. I always utilize the exact same elements for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and select the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like regular newsletter styles, however then activate them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to invite my brand-new consumers. I start with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks impressive. When you zoom in on the automation flow, you understand GetResponse has done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. For example, when a customer buys something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can include as lots of e-mails and conditions as you want.
For this email campaign, I have actually developed a flow where my brand-new clients get 2 e-mails in two days. Then, for my benefit, I separate clients who clicked on my email. When the campaign starts, GetResponse keeps an eye on all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to develop total client journeys. Produce your own automation, construct consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you‘ve selected your lead magnet, you can build out your funnel.
The whole funnel structure process is directed. You get ideas of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly uses a thank you page template. Smart! Monika Gregorkiewicz Linked In GetResponse
How to produce a conversion funnel
As your first step, you‘ll develop a signup landing page. Pick the template, fine-tune your copy and design, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your campaign‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll have to go with higher plans.
I adore that I can design a whole funnel in one dashboard, all with the capability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will instantly produce a customized website.
Other website structure choices include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Including logos and images
After fiddling with the builder for simply 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you edit whatever on the page. You can alter fonts, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After selecting your title, you include time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to show a feature or product you can live-share your screen. If I‘m aiming to sell a item, I can add a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in different platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently uses 198 design templates. Although to be sincere, I ‘d stay with the latest 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can begin modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be identified. However after playing around a bit you‘ll rapidly understand what is what and get the right elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you create as many versions as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software application has more elegant functions. If GetResponse can offer their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into customers. The story does not end here however. To review an email marketing platform you have to look at consumer assistance and rates plans.
GetResponse: The Great and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a top quality option for a lot of individuals, but delving into its virtues and defects will help reveal whether it is a great fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you develop and perform impactful email marketing projects in line with your sales method. The tool is abundant in features while still being easy to use for people with varying ability levels.
Alleviate of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has an outstanding guided onboarding procedure, strolling you through the process of constructing your very first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are experienced, handy, and fast to react to demands. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to utilize personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has numerous advantages for users. Support and transform leads with extremely targeted campaigns. Construct engagement and consumer loyalty through relevant messaging. And produce landing pages to gather tons of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that almost any person can set up an innovative automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation functions likewise permit sophisticated segmentation. Develop lists of customers with similar qualities or habits, then send out personalized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that receivers are more likely to respond and do something about it.
Liberty to develop: GetResponse allows you to develop professional-looking e-mails with ease. Users love the huge variety of email templates readily available, but you can also use the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to discover and recycle style elements from emails that have been successful in the past. In any case, it‘s easy to make your e-mails stand apart, even with limited or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way down to the actions of private customers. The tool even develops detailed profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable drawbacks. Let‘s examine those so you can evaluate if any of these are deal breakers for your company.
Integration constraints: When you carry out a new tool, you want something that fits into your existing tech stack quickly. This is an area where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, especially with project management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial aid, however GetResponse‘s tool does not automatically produce mobile-friendly variations. Thus, you have to design the landing page view for mobile visitors separately. This appears like a big miss out on, given that numerous of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile problems: In addition, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan used to include more automation functions, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time customers. To open sophisticated automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent support choices and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast question, you generally don’t wish to need to phone somebody or submit a kind and await an response. That‘s why live chat is such a helpful tool for software application assistance. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a real human who can solve more complex issues.
Assist
While live chat is the main assistance alternative on offer, a fast click of the question mark button on the homepage takes you to the extra assistance alternatives. You can select to:
- Submit a fast kind to email GetResponse
- Search product in the Aid Center
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you choose the Business plan.
Aside from video tours, the Help Center, and all the consumer assistance choices, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials do not just assist you get the most out of GetResponse, they also help you improve your overall marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation feature is advanced than many other choices on the market. Its email marketing, reporting, and landing page/form home builders are also quite efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat alternative and while fantastic, lots of company owner would still like to be able to call.
This program likewise has a standard limitation of 500 guests for its webinars include. This puts a huge restriction on lots of companies, however especially huge ones. They are most likely to have a large audience that far surpasses 500 individuals.
Although not a big issue, the fact that numerous of the GetResponse integrations rely on Zapier is hardly ideal.
We suggest giving the free trial a spin. The platform has a lot to provide if you select the ideal plan for you.Monika Gregorkiewicz Linked In GetResponse