We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Monster
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around since forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you ought to be able to figure out if GetResponse is effective enough to utilize for your company.
What is GetResponse? GetResponse Monster
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic division, and more. Their complimentary forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also use a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unlimited number of emails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 monthly for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 subscribers.
- Max – custom prices
- Max2 – custom pricing.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced functions (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to contact GetResponse to arrange a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month for free, via a trial that you can access here.
Key differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to develop intricate autoresponder sequences based on user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing feature (which instantly sends pointer emails to your website visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order confirmation emails.
- SMS marketing – the option to send out marketing text is only offered on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you also get a dedicated account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the review– however first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its essential rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t offer an entirely free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the alternative of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some beautiful good features – the plan lets you gain access to core email marketing functions, the complete series of templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not have the ability to utilize any autoresponders or automation features on this plan at all.
{ But nevertheless, the totally free plan represents a excellent way to try the item out and to get going with email marketing specifically if you have a little list and just want to send out newsletters periodically to it. | Even so, the totally free plan represents a good method to try the item out and to get going with email marketing especially if you have a small list and simply want to send out newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Include unique elements like images, video and items to your e-mails.
- Email design templates: GetResponse comes with 120+ email design templates. You can save templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly instinctive.
Style your very first email with GetResponse.
When you create a complimentary account, you can straight start creating your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 categories of email templates. You can ‘educate, promote, welcome‘ your customers. Say you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you pick a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the modifying options are revealed when you need them. It‘s all extremely user-friendly.
Old school HTML code enthusiasts can begin based on an HTML design or code it from scratch, however that isn’t needed at all. It is great to know that there is likewise an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout area, you decide the structure and appearance of your email. Set up the number of columns you want, standard colors, etc. The main modifying is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I always utilize the same elements for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, but also deals with a Google Analytics combination.
With eCommerce tracking you know which projects drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like typical newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to invite my brand-new consumers. I start with pre-made automation template. And after a few clicks I currently have this:
I know, it looks remarkable. When you focus on the automation circulation, you recognize GetResponse has actually done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. For instance, when a client purchases something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as many e-mails and conditions as you desire.
For this email project, I‘ve developed a circulation where my new clients get 2 e-mails in two days. For my convenience, I separate customers who clicked on my email. When the project begins, GetResponse keeps track of all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. When you do, you have the power to construct complete client journeys. Create your own automation, construct customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. Once you have actually chosen your lead magnet, you can develop out your funnel.
The whole funnel building process is guided. You get recommendations of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight provides a thank you page template. Smart! GetResponse Monster
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Select the template, modify your copy and design, and publish the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital statistics to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to opt for higher plans.
I love that I can create a whole funnel in one control panel, all with the capability to track vital statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will immediately produce a personalized website.
Other website structure options consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logos and images
After adjusting the builder for simply 5 minutes, I had the ability to create a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter fonts, text sizes, add/remove images, reposition components, change padding and more.
There‘s a separate menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows additional modification when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After picking your title, you include time, date, and duration of the webinar. You choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to show a function or item you can live-share your screen. If I‘m wanting to sell a product, I can add a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently offers 198 design templates. Although to be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look truly old.
After selecting a landing page design template you can start modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. However after messing around a bit you‘ll quickly understand what is what and get the right elements.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as numerous variations as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Just like your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software has more elegant functions. If GetResponse can offer their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story does not end here. To examine an email marketing platform you need to take a look at client assistance and rates plans.
GetResponse: The Good and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a high-quality solution for a great deal of individuals, however delving into its virtues and flaws will help expose whether it is a excellent fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you develop and carry out impactful email marketing projects in line with your sales strategy. The tool is abundant in functions while still being easy to use for people with differing skill levels.
Ease of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has an outstanding guided onboarding process, strolling you through the process of building your very first email project with helpful videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its reps are experienced, handy, and fast to respond to demands. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is key if you want to use personalization at scale.
GetResponse‘s strategic, sequential method to email marketing has various benefits for users. Nurture and convert leads with highly targeted campaigns. Construct engagement and customer commitment through appropriate messaging. And develop landing pages to collect lots of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically any person can set up an sophisticated automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation functions likewise allow for advanced division. Produce lists of customers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s preferred time. Naturally, this level of personalization means that receivers are more likely to respond and take action.
Liberty to develop: GetResponse allows you to produce professional-looking emails with ease. Users love the large variety of email templates readily available, however you can likewise use the super smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to find and reuse style components from emails that have succeeded in the past. In any case, it‘s simple to make your emails stand out, even with restricted or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way to the actions of individual subscribers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s analyze those so you can evaluate if any of these are offer breakers for your company.
Integration restrictions: When you execute a brand-new tool, you want something that suits your existing tech stack quickly. This is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some significant omissions, particularly with project management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as dependable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a huge assistance, but GetResponse‘s tool doesn’t automatically create mobile-friendly variations. Thus, you need to develop the landing page view for mobile visitors individually. This seems like a huge miss out on, considered that a lot of of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Moreover, the drag-and-drop editor is hard to use on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan used to consist of more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock sophisticated automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent support alternatives and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you typically do not want to have to phone someone or submit a type and await an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a genuine human who can fix more complicated problems.
Help
While live chat is the main support alternative available, a fast click of the question mark button on the homepage takes you to the additional assistance alternatives. You can select to:
- Fill out a quick type to email GetResponse
- Search material in the Help
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you choose the Enterprise plan.
Aside from video trips, the Aid Center, and all the consumer assistance alternatives, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not simply assist you get the most out of GetResponse, they also help you improve your total marketing skills. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is fantastic.
Its marketing automation function is more advanced than most other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise rather effective. It also lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat choice and while excellent, lots of business owners would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars include. This puts a big restraint on many companies, however especially big ones. They are more likely to have a large audience that far surpasses 500 people.
Although not a big concern, the reality that many of the GetResponse integrations rely on Zapier is hardly perfect.
We suggest providing the totally free trial a spin. The platform has a lot to use if you pick the ideal plan for you.GetResponse Monster