We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse. Email Marketing. Solved
However, one of the names that gets floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around since forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you must have the ability to identify if GetResponse is effective enough to utilize for your company.
What is GetResponse? GetResponse. Email Marketing. Solved
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, standard segmentation, and more. Their totally free forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also provide a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are six rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unlimited variety of e-mails to as much as 1,000 customers
- Marketing Automation – beginning at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for up to 1,000 customers.
- Max – custom prices
- Max2 – customized rates.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to call GetResponse to set up a demo, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month totally free, by means of a trial that you can access here.
Secret distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to construct intricate autoresponder series based upon user behaviour) is only fully available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which instantly sends out pointer emails to your website visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The very same chooses order verification emails.
- SMS marketing – the alternative to send marketing text messages is only offered on the ‘Max‘ plans.
- Assistance – phone support is only available on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its essential rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t offer an completely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the choice of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some beautiful good features – the plan lets you gain access to core email marketing features, the full variety of design templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t be able to utilize any autoresponders or automation functions on this plan at all.
{ But even so, the complimentary plan represents a great way to try the product out and to start with email marketing particularly if you have a small list and simply wish to send newsletters periodically to it. | Even so, the free plan represents a good way to attempt the product out and to get going with email marketing particularly if you have a little list and just desire to send newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Add unique aspects like images, video and products to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can conserve templates for future use, design in HTML, or build your own design from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately use the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Customer support: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to set up my first email within 10 minutes and it felt really intuitive.
Style your very first email with GetResponse.
Once you produce a free account, you can straight start designing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, invite‘ your clients. Say you like an email template, press “save“ and it shows up in ‘My templates‘ tab to recycle later on.
After you select a template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the editing options are revealed when you require them. So it‘s all really user-friendly.
Old-fashioned HTML code fans can begin based on an HTML design or code it from scratch, however that isn’t required at all. It is excellent to know that there is also an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and look of your email. Set up how many columns you desire, basic colors, etc. The primary modifying is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly utilize the exact same aspects for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however also deals with a Google Analytics combination.
With eCommerce tracking you know which projects drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to normal newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling offers you control over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to produce automation to invite my brand-new clients. I begin with pre-made automation template. And after a couple of clicks I already have this:
I understand, it looks remarkable. When you zoom in on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to alter everything like you want it.
The automation editor has conditions and actions. When a client buys something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as many emails and conditions as you desire.
For this email project, I have actually developed a flow where my brand-new consumers get 2 e-mails in two days. Then, for my convenience, I separate clients who clicked on my email. As soon as the project begins, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to build complete customer journeys. Create your own automation, build customer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. As soon as you have actually picked your lead magnet, you can develop out your funnel.
The entire funnel structure process is assisted. You get suggestions of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight provides a thank you page template. Smart! GetResponse. Email Marketing. Solved
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the template, tweak your copy and style, and release the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your campaign‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to opt for higher plans.
I love that I can design a entire funnel in one control panel, all with the capability to track vital stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will immediately create a individualized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Adding logos and images
After adjusting the builder for just 5 minutes, I had the ability to develop a decent homepage with minimal effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more modification when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After picking your title, you add time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a feature or product you can live-share your screen. If I‘m looking to offer a product, I can include a call to action straight in the webinar.
Individuals who are already using email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently uses 198 design templates. To be truthful, I ‘d stick to the newest 100 templates, some of the older ones … look truly old.
After picking a landing page template you can start modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. But after playing around a bit you‘ll quickly understand what is what and get the right elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as many versions as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my preferred part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more fancy features. If GetResponse can give their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into customers. The story doesn’t end here. To evaluate an email marketing platform you need to look at consumer assistance and pricing plans.
GetResponse: The Good and the Bad
There are numerous aspects to evaluate email marketing platforms on. GetResponse is a top quality service for a lot of people, however delving into its virtues and defects will assist reveal whether it is a great suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you develop and perform impactful email marketing campaigns in line with your sales method. The tool is abundant in features while still being easy to use for individuals with differing skill levels.
Relieve of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and interface are simple to browse and distraction-free. What‘s more, the platform has an excellent directed onboarding procedure, walking you through the process of constructing your first email campaign with practical videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are experienced, useful, and fast to respond to demands. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you wish to use customization at scale.
GetResponse‘s strategic, consecutive method to email marketing has numerous advantages for users. Support and transform leads with highly targeted campaigns. Construct engagement and client commitment through pertinent messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that nearly any person can set up an innovative automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features likewise enable sophisticated segmentation. Produce lists of subscribers with similar qualities or habits, then send customized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are more likely to respond and take action.
Liberty to develop: GetResponse allows you to create professional-looking e-mails with ease. Users enjoy the large variety of email design templates offered, but you can also utilize the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to discover and recycle design elements from emails that have actually succeeded in the past. In any case, it‘s simple to make your emails stand apart, even with restricted or no design abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way down to the actions of individual customers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some significant imperfections. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Combination restrictions: When you execute a new tool, you desire something that suits your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software, there are some significant omissions, especially with project management platforms. And some key combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial help, however GetResponse‘s tool doesn’t automatically create mobile-friendly variations. Therefore, you need to design the landing page view for mobile visitors individually. This appears like a big miss out on, considered that a lot of of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan used to consist of more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To unlock innovative automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you typically do not wish to need to phone somebody or complete a type and await an response. That‘s why live chat is such a helpful tool for software application assistance. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak with a real human who can fix more complex issues.
Help
While live chat is the main assistance option on offer, a fast click of the enigma button on the homepage takes you to the extra help choices. You can pick to:
- Fill out a fast kind to email GetResponse
- Search material in the Aid
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you pick the Enterprise plan.
Aside from video tours, the Help Center, and all the client support alternatives, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they likewise assist you improve your total marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than many other alternatives on the marketplace. Its email marketing, reporting, and landing page/form contractors are also quite effective. It also lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat option and while terrific, numerous entrepreneur would still like to be able to call.
This program likewise has a standard limitation of 500 participants for its webinars include. This places a big restraint on lots of companies, however particularly huge ones. They are more likely to have a big audience that far goes beyond 500 individuals.
Finally, although not a big issue, the reality that many of the GetResponse combinations depend on Zapier is hardly ideal.
We suggest giving the complimentary trial a spin. The platform has a lot to use if you choose the right plan for you.GetResponse. Email Marketing. Solved