We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Glassdoor
One of the names that get floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around given that permanently however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you should be able to identify if GetResponse is effective enough to utilize for your business.
What is GetResponse? GetResponse Glassdoor
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their complimentary forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise offer a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are six rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an endless variety of e-mails to as much as 1,000 customers
- Marketing Automation –starting at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for approximately 1,000 subscribers.
- Max – custom-made prices
- Max2 – custom-made pricing.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you have an interest in using either of them, you‘ll need to call GetResponse to arrange a demo, discuss your requirements and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month totally free, by means of a trial that you can access here.
Secret distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to build complicated autoresponder sequences based upon user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which automatically sends reminder emails to your site visitors who do not complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same chooses order confirmation e-mails.
- SMS marketing – the option to send out marketing text messages is only readily available on the ‘Max‘ plans.
- Support – phone assistance is only offered on the Max2 plan, on which you also get a dedicated account supervisor (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the review– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its essential rivals‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t offer an totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some lovely good features – the plan lets you gain access to core email marketing functions, the full range of design templates, a website builder and a landing page builder.
However, to utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not have the ability to use any autoresponders or automation features on this plan at all.
{ But even so, the complimentary plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a little list and simply want to send out newsletters sometimes to it. | Even so, the totally free plan represents a great method to try the item out and to get going with email marketing particularly if you have a little list and just desire to send newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Add special aspects like images, video and items to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can conserve templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Consumer assistance: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Review: the information
Now to the part you have actually been awaiting. We‘re going to evaluate the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to set up my very first email within 10 minutes and it felt actually instinctive.
Style your first email with GetResponse.
Once you create a complimentary account, you can straight begin developing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 categories of email templates. For instance, you can ‘ inform, promote, welcome‘ your customers. State you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later.
After you choose a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the editing options are shown when you need them. So it‘s all extremely intuitive.
Old school HTML code lovers can start based on an HTML design or code it from scratch, however that isn’t required at all. It is good to know that there is also an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and look of your email. Establish how many columns you desire, standard colors, etc. The main modifying is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I constantly use the same aspects for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which projects drive income and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to typical newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to create automation to welcome my brand-new customers. I start with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks excellent. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s simple to change whatever like you desire it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can add as lots of e-mails and conditions as you want.
For this email campaign, I‘ve produced a flow where my new clients get two emails in two days. Then, for my convenience, I separate consumers who clicked my email. Once the campaign begins, GetResponse tracks all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to build complete consumer journeys. Develop your own automation, build customer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. As soon as you have actually picked your lead magnet, you can build out your funnel.
The entire funnel building procedure is directed. You get tips of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to produce a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the design template, modify your copy and design, and release the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your important statistics to monitor your project‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to go with higher plans.
I adore that I can develop a whole funnel in one control panel, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will immediately create a tailored website.
Other website building options include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for just 5 minutes, I was able to produce a decent homepage with very little effort.
The builder lets you modify everything on the page. You can change font styles, text sizes, add/remove images, reposition components, adjust padding and more.
There‘s a different menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals more modification when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you wish to reveal a feature or item you can live-share your screen. If I‘m looking to sell a product, I can include a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently offers 198 design templates. Although to be sincere, I ‘d stay with the newest 100 design templates, some of the older ones … look truly old.
After picking a landing page design template you can begin modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. However after playing around a bit you‘ll quickly understand what is what and grab the right components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as many versions as you desire, in addition to forms and thank-you pages. GetResponse Glassdoor
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Obviously, some specialized landing page software application has more expensive features. If GetResponse can give their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into consumers. The story does not end here though. To examine an email marketing platform you need to look at customer support and pricing plans.
GetResponse: The Great and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a high-quality solution for a lot of people, however delving into its virtues and defects will help expose whether it is a good fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you develop and carry out impactful email marketing projects in line with your sales method. The tool is rich in functions while still being easy to use for individuals with differing ability levels.
Ease of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an exceptional assisted onboarding process, strolling you through the process of developing your first email campaign with practical videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its reps are experienced, handy, and fast to react to demands. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being a lot more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you want to utilize customization at scale.
GetResponse‘s strategic, sequential approach to email marketing has many benefits for users. Support and transform leads with highly targeted campaigns. Construct engagement and customer commitment through pertinent messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that almost anyone can establish an advanced automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features likewise permit advanced division. Develop lists of subscribers with similar qualities or habits, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization means that receivers are most likely to react and do something about it.
Flexibility to design: GetResponse allows you to produce professional-looking emails with ease. Users love the large variety of email templates readily available, but you can likewise use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to discover and reuse design elements from emails that have achieved success in the past. In any case, it‘s easy to make your emails stand out, even with minimal or no style skills.
Strong reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way to the actions of specific subscribers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant shortcomings. Let‘s examine those so you can judge if any of these are offer breakers for your organization.
Combination limitations: When you carry out a new tool, you want something that suits your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software application, there are some noteworthy omissions, especially with job management platforms. And some crucial combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a substantial assistance, but GetResponse‘s tool does not instantly produce mobile-friendly versions. Therefore, you need to create the landing page view for mobile visitors individually. This appears like a huge miss, given that numerous of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is difficult to use on mobile. Aside from making small, simple changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan used to consist of more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran clients. To open innovative automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding assistance options and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you generally don’t want to need to phone somebody or complete a form and wait on an answer. That‘s why live chat is such a beneficial tool for software support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a genuine human who can solve more complex issues.
Assist Center
While live chat is the main support alternative available, a fast click of the question mark button on the homepage takes you to the extra assistance choices. You can select to:
- Complete a quick type to email GetResponse
- Search product in the Assistance Center
There is no apparent way to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video trips, the Aid Center, and all the client support choices, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not just assist you get the most out of GetResponse, they also help you improve your overall marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation feature is more advanced than many other choices on the market. Its email marketing, reporting, and landing page/form contractors are likewise quite effective. It also lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat alternative and while great, many company owner would still like to be able to call.
This program likewise has a standard limit of 500 participants for its webinars include. This places a huge restraint on many companies, however particularly big ones. They are more likely to have a large audience that far surpasses 500 people.
Although not a big issue, the fact that numerous of the GetResponse integrations rely on Zapier is barely ideal.
We suggest offering the free trial a spin. The platform has a lot to use if you choose the best plan for you. GetResponse Glassdoor