We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. ZAPIer And GetResponse
However, one of the names that gets floated around when discussing email marketing software application is GetResponse.
It is among those tools that has been around since forever but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you should be able to figure out if GetResponse is effective enough to utilize for your business.
What is GetResponse? ZAPIer And GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their complimentary permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They also use a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an endless variety of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 subscribers.
- Max – customized pricing
- Max2 – custom-made rates.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll need to call GetResponse to set up a demo, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month free of charge, via a trial that you can access here.
Secret differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to construct intricate autoresponder series based upon user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which immediately sends pointer emails to your site visitors who don’t complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order verification e-mails.
- SMS marketing – the option to send out marketing text is just available on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you also get a dedicated account manager (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the review– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its key competitors‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t use an completely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the option of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some pretty good functions – the plan lets you gain access to core email marketing functions, the full series of design templates, a website builder and a landing page builder.
To use this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation features on this plan at all.
{ However even so, the free plan represents a great way to try the item out and to get going with email marketing especially if you have a little list and just wish to send newsletters periodically to it. | Even so, the complimentary plan represents a good way to attempt the product out and to get going with email marketing particularly if you have a little list and just want to send newsletters sometimes to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add unique aspects like images, video and products to your emails.
- Email design templates: GetResponse features 120+ email design templates. You can save templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Produce drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly utilize the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Customer support: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt actually intuitive.
Style your very first email with GetResponse.
When you produce a free account, you can directly begin developing your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, welcome‘ your clients. Say you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later on.
After you select a design template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the editing choices are shown when you require them. So it‘s all very instinctive.
Old school HTML code lovers can begin based on an HTML style or code it from scratch, but that isn’t needed at all. It is great to know that there is likewise an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you choose the structure and look of your email. Set up how many columns you want, standard colors, etc. The primary editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and areas. I always use the same aspects for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and select the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however likewise deals with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like typical newsletter designs, however then activate them to be sent out as an autoresponder.
The scheduling gives you control over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to produce automation to welcome my brand-new customers. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks impressive. When you zoom in on the automation circulation, you recognize GetResponse has actually done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. When a client buys something from you (condition), you activate an email (action). My first action is sending a welcome email. You can include as many e-mails and conditions as you want.
For this email project, I‘ve produced a flow where my new clients get 2 e-mails in 2 days. Then, for my convenience, I separate consumers who clicked my email. When the campaign starts, GetResponse keeps an eye on all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct total customer journeys. Produce your own automation, construct client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse deals. Once you‘ve picked your lead magnet, you can develop out your funnel.
The entire funnel building process is directed. You get recommendations of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight provides a thank you page template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll produce a signup landing page. Select the design template, tweak your copy and design, and release the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your project‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to go with higher plans.
I adore that I can design a whole funnel in one control panel, all with the ability to track essential stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will automatically produce a personalized website.
Other website building options include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to develop a good homepage with minimal effort.
The builder lets you modify everything on the page. You can alter font styles, text sizes, add/remove images, reposition elements, adjust cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional personalization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you add time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to reveal a feature or item you can live-share your screen. If I‘m looking to offer a product, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently provides 198 design templates. Although to be truthful, I ‘d stay with the latest 100 design templates, some of the older ones … look really old.
After picking a landing page template you can start modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll quickly understand what is what and get the best aspects.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you create as lots of variations as you want, in addition to forms and thank-you pages. ZAPIer And GetResponse
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more expensive features. If GetResponse can offer their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into consumers. The story doesn’t end here though. To review an email marketing platform you need to take a look at consumer support and pricing plans.
GetResponse: The Good and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a high-quality solution for a lot of individuals, however diving into its virtues and defects will assist expose whether it is a excellent suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you produce and perform impactful email marketing projects in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Ease of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding assisted onboarding process, strolling you through the procedure of developing your first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are well-informed, useful, and quick to respond to requests. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you want to use personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has numerous benefits for users. Nurture and transform leads with extremely targeted projects. Develop engagement and client commitment through pertinent messaging. And develop landing pages to gather lots of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically anyone can set up an innovative automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions likewise allow for sophisticated division. Develop lists of customers with similar qualities or habits, then send customized messaging at the recipient‘s chosen time. Naturally, this level of customization suggests that receivers are more likely to react and act.
Freedom to design: GetResponse allows you to produce professional-looking emails with ease. Users enjoy the huge number of email templates readily available, however you can likewise utilize the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to discover and recycle style aspects from emails that have actually achieved success in the past. In either case, it‘s simple to make your e-mails stand out, even with limited or no design abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way to the actions of specific subscribers. The tool even develops detailed profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can judge if any of these are deal breakers for your company.
Integration constraints: When you implement a new tool, you want something that suits your existing tech stack quickly. This is an location where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with project management platforms. And some crucial combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a big aid, but GetResponse‘s tool does not immediately create mobile-friendly variations. Therefore, you have to create the landing page view for mobile visitors independently. This seems like a big miss, considered that a lot of of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile concerns: In addition, the drag-and-drop editor is challenging to use on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan utilized to include more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time clients. To open advanced automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent support options and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you generally do not want to need to phone someone or fill out a kind and wait for an response. That‘s why live chat is such a beneficial tool for software support. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a genuine human who can resolve more complicated problems.
Help
While live chat is the primary support option available, a fast click of the question mark button on the homepage takes you to the additional assistance choices. You can select to:
- Submit a fast form to email GetResponse
- Browse product in the Aid Center
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you select the Enterprise plan.
Aside from video tours, the Help Center, and all the client support options, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not just help you get the most out of GetResponse, they likewise help you improve your general marketing skills. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than a lot of other alternatives on the market. Its email marketing, reporting, and landing page/form contractors are also quite efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat choice and while fantastic, lots of entrepreneur would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars include. This positions a substantial constraint on many organizations, but especially big ones. They are more likely to have a large audience that far exceeds 500 individuals.
Although not a big concern, the truth that many of the GetResponse integrations rely on Zapier is barely ideal.
We recommend giving the free trial a spin. The platform has a lot to use if you pick the ideal plan for you. ZAPIer And GetResponse