We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Not GetResponse
However, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around given that permanently but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you need to have the ability to identify if GetResponse is effective enough to utilize for your organization.
What is GetResponse? Not GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic segmentation, and more. Their totally free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They also offer a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse pricing
There are six rates plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an unlimited variety of emails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 customers.
- Max – custom rates
- Max2 – custom-made rates.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative functions (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to call GetResponse to schedule a demo, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month for free, via a trial that you can access here.
Key distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which permits you to build intricate autoresponder sequences based upon user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which immediately sends reminder emails to your website visitors who do not finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order confirmation e-mails.
- SMS marketing – the choice to send out marketing text is just readily available on the ‘Max‘ plans.
- Support – phone assistance is just readily available on the Max2 plan, on which you also get a devoted account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from some of its key competitors‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t use an totally complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the choice of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some beautiful decent features – the plan lets you access core email marketing functions, the full series of templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ But even so, the totally free plan represents a excellent way to try the item out and to get going with email marketing specifically if you have a small list and just want to send newsletters sometimes to it. | Even so, the totally free plan represents a excellent method to attempt the product out and to get going with email marketing especially if you have a small list and just desire to send out newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Include unique aspects like images, video and items to your emails.
- Email templates: GetResponse features 120+ email templates. You can save design templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Client assistance: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to evaluate the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my very first email within 10 minutes and it felt actually user-friendly.
Design your very first email with GetResponse.
When you create a complimentary account, you can straight start creating your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email templates. You can ‘educate, promote, invite‘ your customers. State you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later.
After you select a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the editing options are shown when you require them. So it‘s all very user-friendly.
Traditional HTML code enthusiasts can begin based on an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is likewise an alternative for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you choose the structure and look of your email. Establish the number of columns you want, basic colors, and so on. The primary editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I always use the very same aspects for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email just like regular newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to create automation to invite my brand-new customers. I start with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks outstanding. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can add as many e-mails and conditions as you want.
For this email project, I‘ve created a circulation where my brand-new clients get two emails in two days. Then, for my convenience, I separate consumers who clicked on my email. Once the campaign begins, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to develop complete customer journeys. Develop your own automation, build client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you have actually chosen your lead magnet, you can build out your funnel.
The whole funnel structure process is assisted. You get ideas of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly provides a thank you page design template. Smart! Not GetResponse
How to develop a conversion funnel
As your primary step, you‘ll produce a signup landing page. Select the design template, tweak your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial statistics to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to opt for greater plans.
I adore that I can develop a entire funnel in one control panel, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will immediately create a customized website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Including logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can change fonts, text sizes, add/remove images, reposition aspects, adjust cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further modification when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After selecting your title, you include time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to reveal a feature or item you can live-share your screen. If I‘m wanting to offer a item, I can include a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently offers 198 design templates. Although to be sincere, I ‘d stay with the most recent 100 design templates, a few of the older ones … look really old.
After selecting a landing page design template you can begin modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. But after messing around a bit you‘ll quickly understand what is what and get the ideal aspects.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you develop as lots of variants as you desire, in addition to forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Obviously, some specialized landing page software application has more expensive functions. If GetResponse can provide their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story doesn’t end here though. To evaluate an email marketing platform you need to look at client support and rates plans.
GetResponse: The Good and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a high-quality solution for a great deal of people, however diving into its virtues and defects will assist expose whether it is a excellent suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you develop and perform impactful email marketing campaigns in line with your sales strategy. The tool is rich in features while still being easy to use for people with differing ability levels.
Alleviate of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding procedure, walking you through the process of constructing your very first email campaign with useful videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are knowledgeable, helpful, and fast to respond to demands. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become a lot more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you wish to use customization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has numerous benefits for users. Nurture and convert leads with highly targeted campaigns. Construct engagement and customer commitment through relevant messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly anybody can establish an advanced automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation functions likewise allow for advanced division. Create lists of customers with similar qualities or behaviors, then send tailored messaging at the recipient‘s preferred time. Naturally, this level of customization means that recipients are more likely to respond and do something about it.
Liberty to develop: GetResponse allows you to create professional-looking emails with ease. Users enjoy the vast number of email design templates offered, but you can also use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to find and reuse design elements from emails that have succeeded in the past. In either case, it‘s simple to make your emails stand out, even with minimal or no design abilities.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way to the actions of private subscribers. The tool even builds up detailed profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Combination restrictions: When you implement a new tool, you want something that fits into your existing tech stack easily. Sadly, this is an area where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some notable omissions, particularly with project management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as trustworthy as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial aid, but GetResponse‘s tool does not instantly develop mobile-friendly variations. Thus, you need to create the landing page view for mobile visitors individually. This appears like a huge miss out on, given that a lot of of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile issues: Furthermore, the drag-and-drop editor is difficult to use on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan used to consist of more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran consumers. To open advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you normally do not wish to need to phone someone or fill out a form and wait for an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a real human who can resolve more complicated issues.
Assist Center
While live chat is the primary support choice on offer, a fast click of the question mark button on the homepage takes you to the extra help choices. You can select to:
- Complete a quick form to email GetResponse
- Browse material in the Aid
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video tours, the Aid Center, and all the customer assistance options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just assist you get the most out of GetResponse, they also help you enhance your total marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Decision
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than the majority of other choices on the market. Its email marketing, reporting, and landing page/form home builders are likewise quite effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat alternative and while fantastic, lots of company owner would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars include. This places a substantial restraint on numerous businesses, but specifically big ones. They are more likely to have a large audience that far goes beyond 500 individuals.
Lastly, although not a huge problem, the fact that much of the GetResponse integrations depend on Zapier is barely perfect.
We suggest giving the free trial a spin. The platform has a lot to offer if you choose the ideal plan for you.Not GetResponse