We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Compare GetResponse And Campaign Monitor
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around since permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you need to have the ability to identify if GetResponse is effective enough to utilize for your service.
What is GetResponse? Compare GetResponse And Campaign Monitor
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard segmentation, and more. Their free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an unrestricted number of e-mails to as much as 1,000 customers
- Marketing Automation –starting at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for up to 1,000 subscribers.
- Max – customized prices
- Max2 – customized pricing.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply innovative functions (more on these in a moment). With these plans, precise pricing depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to get in touch with GetResponse to set up a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month free of charge, through a trial that you can access here.
Key distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to construct intricate autoresponder sequences based upon user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which automatically sends out tip emails to your site visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order verification emails.
- SMS marketing – the option to send marketing text messages is just available on the ‘Max‘ plans.
- Assistance – phone support is just available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I progress through the evaluation– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its essential competitors‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t use an totally totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some beautiful decent features – the plan lets you access core email marketing features, the full range of design templates, a website builder and a landing page builder.
However, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t be able to utilize any autoresponders or automation functions on this plan at all.
{ However nevertheless, the free plan represents a excellent way to try the product out and to start with email marketing particularly if you have a small list and simply want to send out newsletters occasionally to it. | Even so, the free plan represents a great way to attempt the item out and to get going with email marketing specifically if you have a little list and simply desire to send out newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them straight. Add unique elements like images, video and products to your e-mails.
- Email design templates: GetResponse comes with 120+ email design templates. You can conserve design templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly use the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Client assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the information
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to set up my first email within 10 minutes and it felt truly intuitive.
Style your very first email with GetResponse.
When you create a free account, you can straight start developing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. For instance, you can ‘ inform, promote, welcome‘ your customers. Say you like an email template, press “save“ and it appears in ‘My design templates‘ tab to recycle later.
After you pick a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the modifying options are shown when you need them. It‘s all very intuitive.
Traditional HTML code fans can start based on an HTML design or code it from scratch, however that isn’t needed at all. It is good to understand that there is likewise an choice for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you decide the structure and look of your email. Establish the number of columns you desire, standard colors, and so on. The primary modifying is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always utilize the exact same components for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however also works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like regular newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling provides you manage over email shipment. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to produce automation to invite my brand-new customers. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks excellent. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can add as lots of emails and conditions as you want.
For this email campaign, I‘ve developed a circulation where my new clients get 2 emails in two days. Then, for my benefit, I separate customers who clicked my email. When the project begins, GetResponse keeps an eye on all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to construct complete client journeys. Develop your own automation, construct consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. When you‘ve selected your lead magnet, you can construct out your funnel.
The whole funnel building process is directed. You get tips of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight uses a thank you page design template. Smart! Compare GetResponse And Campaign Monitor
How to create a conversion funnel
As your first step, you‘ll develop a signup landing page. Pick the design template, modify your copy and style, and publish the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your campaign‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to opt for higher plans.
I love that I can create a entire funnel in one control panel, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will instantly create a tailored website.
Other website structure options consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Including logo designs and images
After fiddling with the builder for just 5 minutes, I had the ability to create a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can change font styles, text sizes, add/remove images, reposition aspects, adjust cushioning and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After picking your title, you include time, date, and period of the webinar. Then you select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you want to show a function or product you can live-share your screen. If I‘m looking to offer a product, I can include a call to action directly in the webinar.
People who are currently using email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently offers 198 design templates. To be honest, I ‘d stick to the most recent 100 design templates, some of the older ones … look really old.
After picking a landing page template you can begin modifying. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll rapidly know what is what and get the right aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as lots of variants as you desire, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Naturally, some specialized landing page software has more fancy functions. If GetResponse can give their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story doesn’t end here. To review an email marketing platform you need to take a look at client support and prices plans.
GetResponse: The Good and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a high-quality solution for a great deal of individuals, but delving into its virtues and flaws will help reveal whether it is a excellent suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is created to assist you develop and perform impactful email marketing projects in line with your sales method. The tool is rich in features while still being easy to use for people with varying ability levels.
Relieve of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding process, strolling you through the process of constructing your first email project with useful videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are educated, useful, and fast to respond to requests. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being a lot more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to utilize personalization at scale.
GetResponse‘s tactical, sequential technique to email marketing has numerous advantages for users. Nurture and transform leads with highly targeted projects. Construct engagement and client loyalty through pertinent messaging. And create landing pages to collect lots of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that practically anybody can set up an advanced automation tree in minutes. Adjust pre-built sequences or develop your own from scratch.
The automation features likewise permit sophisticated segmentation. Produce lists of customers with comparable qualities or behaviors, then send out personalized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that recipients are more likely to respond and do something about it.
Liberty to create: GetResponse permits you to produce professional-looking emails with ease. Users enjoy the large number of email templates offered, however you can likewise utilize the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to discover and recycle design aspects from emails that have actually been successful in the past. In any case, it‘s easy to make your emails stand out, even with limited or no design abilities.
Solid reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way to the actions of individual subscribers. The tool even builds up comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable shortcomings. Let‘s examine those so you can judge if any of these are deal breakers for your organization.
Integration constraints: When you execute a brand-new tool, you desire something that fits into your existing tech stack quickly. Unfortunately, this is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, especially with job management platforms. And some essential integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as trusted as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a big assistance, however GetResponse‘s tool doesn’t immediately produce mobile-friendly variations. Thus, you have to develop the landing page view for mobile visitors separately. This appears like a huge miss out on, considered that numerous of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is tough to use on mobile. Aside from making small, rudimentary changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan used to consist of more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To unlock innovative automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you generally do not want to need to phone somebody or submit a kind and await an answer. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can speak to a real human who can resolve more complex problems.
Assist Center
While live chat is the main assistance choice available, a quick click of the question mark button on the homepage takes you to the additional help options. You can pick to:
- Submit a fast kind to email GetResponse
- Search product in the Help
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video tours, the Assistance Center, and all the client assistance options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t just assist you get the most out of GetResponse, they also assist you enhance your general marketing abilities. Current course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is terrific.
Its marketing automation function is advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather effective. It also lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We evaluated the 24/7 live chat option and while excellent, numerous entrepreneur would still like to be able to call.
This program also has a basic limit of 500 attendees for its webinars include. This puts a huge restraint on numerous companies, however specifically big ones. They are most likely to have a large audience that far surpasses 500 individuals.
Although not a big problem, the truth that numerous of the GetResponse integrations rely on Zapier is barely perfect.
We recommend offering the complimentary trial a spin. The platform has a lot to use if you choose the best plan for you.Compare GetResponse And Campaign Monitor