We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Image
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around because forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you ought to have the ability to figure out if GetResponse is effective enough to use for your company.
What is GetResponse? GetResponse Image
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their complimentary forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise offer a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unrestricted variety of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 subscribers.
- Max – custom rates
- Max2 – customized pricing.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced features (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to contact GetResponse to schedule a demonstration, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days totally free, by means of a trial that you can access here.
Secret differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to construct complicated autoresponder sequences based upon user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which automatically sends out reminder emails to your site visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order confirmation emails.
- SMS marketing – the choice to send marketing text messages is only offered on the ‘Max‘ plans.
- Assistance – phone support is only available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– however initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from some of its key rivals‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t provide an completely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the alternative of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some lovely decent features – the plan lets you gain access to core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
However, to utilize this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ But even so, the totally free plan represents a great way to try the product out and to get going with email marketing specifically if you have a little list and just wish to send out newsletters periodically to it. | Even so, the complimentary plan represents a good way to try the product out and to get going with email marketing specifically if you have a little list and just want to send newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Add unique components like images, video and products to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can save templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Consumer assistance: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the information
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to set up my very first email within 10 minutes and it felt actually user-friendly.
Style your first email with GetResponse.
When you create a free account, you can directly start designing your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 categories of email templates. For instance, you can ‘ inform, promote, invite‘ your customers. Say you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you choose a template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the modifying options are revealed when you need them. So it‘s all really intuitive.
Old school HTML code enthusiasts can start based on an HTML style or code it from scratch, but that isn’t required at all. It is great to understand that there is likewise an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you choose the structure and look of your email. Set up how many columns you want, basic colors, and so on. The main modifying is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the same aspects for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you link with your ecommerce platform like Shopify the items are right there. And even add a ‘recommended products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and select the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but likewise deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like typical newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling gives you control over email shipment. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to develop automation to welcome my brand-new clients. I start with pre-made automation template. And after a few clicks I already have this:
I know, it looks impressive. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can include as numerous e-mails and conditions as you want.
For this email campaign, I have actually produced a circulation where my new clients get two e-mails in 2 days. Then, for my benefit, I separate clients who clicked on my email. As soon as the project begins, GetResponse keeps track of all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to build complete consumer journeys. Develop your own automation, build consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. Once you have actually picked your lead magnet, you can build out your funnel.
The entire funnel structure process is assisted. You get suggestions of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly offers a thank you page design template. Smart! GetResponse Image
How to create a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the design template, tweak your copy and style, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to select higher plans.
I love that I can create a entire funnel in one control panel, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will instantly generate a tailored website.
Other website structure options include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logos and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can change typefaces, text sizes, add/remove images, reposition aspects, change padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After selecting your title, you include time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and keep an eye on webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a feature or item you can live-share your screen. If I‘m seeking to sell a item, I can add a call to action straight in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently provides 198 templates. Although to be honest, I ‘d adhere to the newest 100 templates, some of the older ones … look really old.
After selecting a landing page template you can start modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. However after playing around a bit you‘ll rapidly understand what is what and get the right components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as many variants as you desire, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software has more fancy features. If GetResponse can give their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story does not end here however. To examine an email marketing platform you need to look at client assistance and prices plans.
GetResponse: The Excellent and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a top quality solution for a great deal of people, however delving into its virtues and flaws will help reveal whether it is a good fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you produce and perform impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for individuals with differing ability levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has an excellent directed onboarding procedure, strolling you through the procedure of developing your first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are well-informed, practical, and quick to respond to requests. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become much more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has numerous benefits for users. Nurture and convert leads with extremely targeted campaigns. Develop engagement and consumer loyalty through relevant messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly any person can set up an sophisticated automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions likewise allow for innovative segmentation. Produce lists of customers with similar qualities or behaviors, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that receivers are most likely to react and take action.
Liberty to develop: GetResponse permits you to produce professional-looking emails with ease. Users like the huge variety of email design templates available, however you can likewise use the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to find and reuse style aspects from emails that have actually succeeded in the past. In either case, it‘s easy to make your emails stand out, even with minimal or no style skills.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of individual subscribers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can evaluate if any of these are deal breakers for your organization.
Combination constraints: When you implement a new tool, you desire something that fits into your existing tech stack quickly. This is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software, there are some noteworthy omissions, particularly with task management platforms. And some essential combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a huge aid, but GetResponse‘s tool doesn’t automatically produce mobile-friendly versions. Hence, you need to design the landing page view for mobile visitors separately. This seems like a huge miss, considered that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, fundamental modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan used to consist of more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To open advanced automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you typically don’t wish to have to phone someone or submit a form and wait for an answer. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a real human who can fix more complex problems.
Help Center
While live chat is the main support alternative on offer, a fast click of the question mark button on the homepage takes you to the additional help options. You can choose to:
- Submit a quick type to email GetResponse
- Search product in the Help
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you pick the Enterprise plan.
Aside from video tours, the Aid Center, and all the customer assistance options, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t just help you get the most out of GetResponse, they also assist you improve your total marketing abilities. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Decision
In general, GetResponse is fantastic.
Its marketing automation function is advanced than most other choices on the market. Its email marketing, reporting, and landing page/form contractors are likewise quite effective. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat choice and while fantastic, many entrepreneur would still like to be able to call.
This program also has a basic limit of 500 attendees for its webinars feature. This positions a big restraint on numerous businesses, but particularly huge ones. They are most likely to have a big audience that far goes beyond 500 people.
Lastly, although not a huge concern, the truth that many of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest giving the free trial a spin. The platform has a lot to offer if you choose the ideal plan for you.GetResponse Image