We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Squeeze Page GetResponse
However, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around since forever however continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you ought to have the ability to figure out if GetResponse is effective enough to utilize for your company.
What is GetResponse? Squeeze Page GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, standard division, and more. Their totally free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount to NGOs.
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an unrestricted variety of e-mails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for up to 1,000 subscribers.
- Max – customized prices
- Max2 – custom rates.
As you add more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to schedule a demo, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days for free, via a trial that you can access here.
Secret distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to build complex autoresponder series based on user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which automatically sends tip emails to your website visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order verification e-mails.
- SMS marketing – the alternative to send out marketing text messages is only available on the ‘Max‘ plans.
- Support – phone assistance is only readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its crucial competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the option of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse features some pretty good functions – the plan lets you gain access to core email marketing functions, the full series of design templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a great way to attempt the item out and to start with email marketing especially if you have a little list and just wish to send out newsletters sometimes to it. | Even so, the complimentary plan represents a great method to attempt the product out and to get going with email marketing particularly if you have a little list and just want to send out newsletters sometimes to it.
GetResponse‘s essential features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Add special aspects like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve design templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically utilize the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Consumer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt really user-friendly.
Style your first email with GetResponse.
When you develop a free account, you can straight begin designing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 classifications of email templates. For example, you can ‘educate, promote, welcome‘ your customers. State you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later on.
After you select a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the editing alternatives are shown when you require them. So it‘s all really intuitive.
Traditional HTML code enthusiasts can begin based upon an HTML design or code it from scratch, but that isn’t needed at all. It is great to understand that there is also an alternative for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design area, you decide the structure and look of your email. Set up the number of columns you desire, basic colors, and so on. The main modifying is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly utilize the very same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however likewise works with a Google Analytics combination.
With eCommerce tracking you know which projects drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like typical newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to produce automation to welcome my new consumers. I begin with pre-made automation template. And after a few clicks I already have this:
I understand, it looks impressive. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. For example, when a customer buys something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can include as numerous emails and conditions as you desire.
For this email campaign, I have actually produced a flow where my brand-new clients get two e-mails in two days. For my convenience, I separate clients who clicked on my email. As soon as the campaign starts, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to develop complete customer journeys. Develop your own automation, develop customer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. Once you‘ve chosen your lead magnet, you can develop out your funnel.
The whole funnel building procedure is guided. You get recommendations of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Choose the design template, modify your copy and style, and publish the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your campaign‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to choose higher plans.
I adore that I can create a whole funnel in one control panel, all with the capability to track essential stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will automatically create a tailored website.
Other website structure options consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Adding logos and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, reposition components, change padding and more.
There‘s a different menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional personalization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After selecting your title, you include time, date, and period of the webinar. You pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and keep track of webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to show a feature or product you can live-share your screen. If I‘m aiming to sell a item, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently uses 198 templates. To be honest, I ‘d stick to the newest 100 design templates, some of the older ones … look really old.
After choosing a landing page template you can begin editing. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. However after playing around a bit you‘ll quickly understand what is what and get the right components.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as many variations as you want, along with forms and thank-you pages. Squeeze Page GetResponse
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Of course, some specialized landing page software has more fancy functions. If GetResponse can offer their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story doesn’t end here. To review an email marketing platform you have to take a look at customer assistance and rates plans.
GetResponse: The Excellent and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a premium service for a great deal of individuals, however delving into its virtues and flaws will help reveal whether it is a excellent fit for your company in particular.
What GetResponse Is Good At
GetResponse is created to assist you produce and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for people with varying skill levels.
Relieve of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding process, walking you through the procedure of building your first email project with practical videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are experienced, handy, and quick to react to demands. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you wish to utilize customization at scale.
GetResponse‘s tactical, consecutive method to email marketing has many benefits for users. Nurture and convert leads with extremely targeted projects. Construct engagement and client loyalty through pertinent messaging. And create landing pages to gather lots of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly anybody can set up an advanced automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions also allow for innovative segmentation. Create lists of subscribers with comparable qualities or behaviors, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that recipients are most likely to respond and do something about it.
Flexibility to create: GetResponse permits you to develop professional-looking emails with ease. Users enjoy the huge variety of email design templates available, but you can likewise utilize the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to find and recycle design aspects from emails that have been successful in the past. In any case, it‘s simple to make your emails stand apart, even with limited or no design skills.
Strong reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way down to the actions of individual subscribers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some significant imperfections. Let‘s analyze those so you can judge if any of these are offer breakers for your company.
Integration limitations: When you implement a brand-new tool, you desire something that fits into your existing tech stack quickly. This is an area where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, particularly with project management platforms. And some key integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reliable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a huge help, however GetResponse‘s tool does not instantly create mobile-friendly variations. Thus, you have to design the landing page view for mobile visitors individually. This seems like a huge miss out on, considered that many of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is difficult to use on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s fundamental plan utilized to consist of more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran clients. To unlock sophisticated automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding assistance options and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast question, you typically don’t wish to have to phone someone or fill out a kind and wait for an answer. That‘s why live chat is such a useful tool for software application assistance. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak with a real human who can fix more complex issues.
Help Center
While live chat is the primary assistance choice on offer, a fast click of the enigma button on the homepage takes you to the additional aid alternatives. You can select to:
- Fill out a quick type to email GetResponse
- Search material in the Help
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you select the Enterprise plan.
Aside from video tours, the Help Center, and all the client support options, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t just help you get the most out of GetResponse, they likewise assist you improve your total marketing abilities. Present course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is terrific.
Its marketing automation function is more advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise quite efficient. It also lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat option and while fantastic, lots of business owners would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars feature. This puts a huge constraint on numerous services, but especially big ones. They are most likely to have a large audience that far exceeds 500 people.
Although not a huge problem, the reality that numerous of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest giving the totally free trial a spin. The platform has a lot to offer if you choose the right plan for you. Squeeze Page GetResponse