We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse()
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around since permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you should have the ability to identify if GetResponse is effective enough to utilize for your service.
What is GetResponse? GetResponse()
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental division, and more. Their free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise offer a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are six rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unlimited number of emails to approximately 1,000 customers
- Marketing Automation –starting at $59 each month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for up to 1,000 customers.
- Max – customized prices
- Max2 – custom-made prices.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide sophisticated functions (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to get in touch with GetResponse to schedule a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month free of charge, by means of a trial that you can access here.
Secret distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to build intricate autoresponder series based upon user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which immediately sends suggestion emails to your site visitors who do not finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same opts for order verification e-mails.
- SMS marketing – the choice to send marketing text is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is only readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I advance through the evaluation– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from a few of its essential rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the choice of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some lovely good functions – the plan lets you gain access to core email marketing functions, the full series of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ But even so, the free plan represents a great way to attempt the product out and to start with email marketing particularly if you have a little list and just wish to send out newsletters occasionally to it. | Even so, the complimentary plan represents a good method to try the product out and to get going with email marketing especially if you have a small list and simply desire to send out newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Add unique aspects like images, video and items to your emails.
- Email templates: GetResponse comes with 120+ email design templates. You can save templates for future use, style in HTML, or develop your own design from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the details
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my first email within 10 minutes and it felt actually user-friendly.
Design your first email with GetResponse.
As soon as you develop a complimentary account, you can directly start creating your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 categories of email templates. For example, you can ‘ inform, promote, invite‘ your customers. State you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to recycle later on.
After you pick a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the modifying choices are revealed when you require them. It‘s all very intuitive.
Old-fashioned HTML code lovers can start based on an HTML style or code it from scratch, but that isn’t required at all. It is good to understand that there is also an option for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the design area, you choose the structure and appearance of your email. Establish how many columns you want, standard colors, and so on. The main editing is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I constantly use the exact same components for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised products‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however likewise works with a Google Analytics integration.
With eCommerce tracking you know which projects drive revenue and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like normal newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to develop automation to invite my brand-new clients. I start with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks impressive. When you focus on the automation circulation, you recognize GetResponse has actually done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as numerous emails and conditions as you want.
For this email project, I have actually developed a circulation where my new customers get 2 emails in 2 days. For my benefit, I separate customers who clicked on my email. As soon as the project begins, GetResponse keeps track of all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. As soon as you do, you have the power to construct total consumer journeys. Develop your own automation, build consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. When you have actually chosen your lead magnet, you can develop out your funnel.
The whole funnel structure process is assisted. You get ideas of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll create a signup landing page. Pick the template, fine-tune your copy and design, and release the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important stats to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to choose greater plans.
I love that I can design a entire funnel in one control panel, all with the ability to track crucial stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will instantly create a personalized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you edit whatever on the page. You can alter fonts, text sizes, add/remove images, reposition aspects, adjust padding and more.
There‘s a different menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After picking your title, you include time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and monitor webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to reveal a function or product you can live-share your screen. If I‘m looking to offer a product, I can include a call to action directly in the webinar.
People who are currently using email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently uses 198 templates. Although to be sincere, I ‘d stick to the newest 100 design templates, a few of the older ones … look actually old.
After selecting a landing page design template you can begin editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. However after playing around a bit you‘ll rapidly know what is what and grab the ideal components.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as many variants as you want, along with forms and thank-you pages. GetResponse()
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software has more expensive features. If GetResponse can give their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to convert visitors into customers. The story does not end here though. To review an email marketing platform you have to look at customer support and pricing plans.
GetResponse: The Excellent and the Bad
There are lots of aspects to judge email marketing platforms on. GetResponse is a premium option for a lot of individuals, however delving into its virtues and flaws will assist expose whether it is a good fit for your company in particular.
What GetResponse Is Good At
GetResponse is developed to help you produce and carry out impactful email marketing projects in line with your sales strategy. The tool is rich in features while still being easy to use for individuals with differing skill levels.
Relieve of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has an excellent assisted onboarding process, walking you through the procedure of developing your very first email project with useful videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat support. Its associates are experienced, valuable, and quick to respond to demands. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being much more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you wish to utilize personalization at scale.
GetResponse‘s strategic, sequential approach to email marketing has various benefits for users. Support and convert leads with extremely targeted campaigns. Build engagement and consumer loyalty through pertinent messaging. And create landing pages to gather tons of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that practically anyone can establish an advanced automation tree in minutes. Adjust pre-built series or construct your own from scratch.
The automation features also enable innovative segmentation. Produce lists of subscribers with similar qualities or behaviors, then send customized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that recipients are most likely to react and act.
Flexibility to create: GetResponse enables you to develop professional-looking emails with ease. Users love the large number of email design templates available, however you can likewise use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to find and reuse style components from emails that have actually succeeded in the past. Either way, it‘s simple to make your emails stand out, even with restricted or no style abilities.
Solid reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way down to the actions of private subscribers. The tool even develops comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable drawbacks. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Integration restrictions: When you implement a new tool, you want something that fits into your existing tech stack easily. Regrettably, this is an area where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software, there are some noteworthy omissions, particularly with project management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as reputable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a big assistance, but GetResponse‘s tool does not immediately produce mobile-friendly versions. Hence, you have to create the landing page view for mobile visitors independently. This appears like a huge miss, considered that many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile issues: Moreover, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, fundamental changes, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan used to include more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To open advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you usually don’t wish to need to phone somebody or submit a form and wait for an answer. That‘s why live chat is such a beneficial tool for software support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a genuine human who can fix more complex problems.
Help
While live chat is the main assistance choice on offer, a fast click of the question mark button on the homepage takes you to the additional assistance choices. You can select to:
- Submit a quick form to email GetResponse
- Browse product in the Help Center
There is no apparent way to phone GetResponse, although you do get a dedicated account manager if you pick the Business plan.
Aside from video trips, the Assistance Center, and all the consumer support alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t simply assist you get the most out of GetResponse, they likewise help you enhance your overall marketing skills. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is great.
Its marketing automation feature is more advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It also lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat choice and while fantastic, lots of business owners would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars include. This places a big restriction on many businesses, but especially big ones. They are more likely to have a big audience that far exceeds 500 people.
Finally, although not a huge concern, the reality that many of the GetResponse integrations rely on Zapier is hardly ideal.
We recommend providing the totally free trial a spin. The platform has a lot to offer if you pick the ideal plan for you. GetResponse()