We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Logo 90X90
However, among the names that gets floated around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around since forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you should be able to figure out if GetResponse is powerful enough to use for your company.
What is GetResponse? GetResponse Logo 90X90
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental segmentation, and more. Their complimentary forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also use a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are six rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unlimited variety of emails to up to 1,000 subscribers
- Marketing Automation –starting at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for up to 1,000 customers.
- Max – customized pricing
- Max2 – custom pricing.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, precise rates depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to arrange a demonstration, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month free of charge, by means of a trial that you can access here.
Secret distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to develop complex autoresponder series based on user behaviour) is just totally readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which automatically sends out pointer emails to your website visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same opts for order verification emails.
- SMS marketing – the option to send out marketing text messages is just available on the ‘Max‘ plans.
- Assistance – phone support is only offered on the Max2 plan, on which you also get a dedicated account manager (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from some of its crucial competitors‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t offer an entirely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the choice of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse comes with some pretty good features – the plan lets you gain access to core email marketing functions, the complete range of templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t be able to use any autoresponders or automation features on this plan at all.
{ However nevertheless, the free plan represents a excellent way to try the product out and to get going with email marketing particularly if you have a little list and simply want to send newsletters periodically to it. | Even so, the free plan represents a excellent method to try the item out and to get going with email marketing particularly if you have a little list and simply want to send newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Add special components like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can conserve templates for future use, style in HTML, or develop your own design from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly use the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Customer assistance: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you have actually been awaiting. We‘re going to review the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to set up my first email within 10 minutes and it felt really intuitive.
Style your first email with GetResponse.
Once you produce a free account, you can straight start designing your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, invite‘ your clients. State you like an email template, press “save“ and it shows up in ‘My templates‘ tab to recycle later.
After you select a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the editing choices are revealed when you require them. So it‘s all extremely instinctive.
Traditional HTML code enthusiasts can start based on an HTML style or code it from scratch, however that isn’t needed at all. It is excellent to know that there is likewise an option for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you decide the structure and appearance of your email. Establish how many columns you desire, fundamental colors, etc. The primary modifying is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly use the same elements for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘recommended products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and pick the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however also works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like normal newsletter styles, however then activate them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to develop automation to invite my new consumers. I start with pre-made automation template. And after a few clicks I already have this:
I know, it looks excellent. When you focus on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to alter everything like you want it.
The automation editor has conditions and actions. For instance, when a client buys something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can add as many e-mails and conditions as you desire.
For this email campaign, I have actually created a flow where my new clients get 2 emails in 2 days. For my benefit, I separate clients who clicked on my email. As soon as the project starts, GetResponse keeps track of all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. When you do, you have the power to construct complete client journeys. Create your own automation, build customer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you have actually chosen your lead magnet, you can develop out your funnel.
The whole funnel structure process is assisted. You get tips of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly offers a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Choose the design template, modify your copy and style, and release the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to go with greater plans.
I love that I can design a whole funnel in one control panel, all with the ability to track crucial stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will immediately produce a customized website.
Other website structure options consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Adding logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, rearrange aspects, adjust cushioning and more.
There‘s a different menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you include time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep track of webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to reveal a feature or product you can live-share your screen. If I‘m aiming to sell a product, I can include a call to action directly in the webinar.
People who are already using email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently uses 198 design templates. To be honest, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can start modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll rapidly understand what is what and grab the best aspects.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The top left corner of the page lets you create as many variations as you desire, in addition to forms and thank-you pages. GetResponse Logo 90X90
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more expensive functions. If GetResponse can give their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into customers. The story does not end here. To review an email marketing platform you have to look at client assistance and pricing plans.
GetResponse: The Good and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a high-quality service for a great deal of individuals, however delving into its virtues and flaws will help expose whether it is a good suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to assist you create and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in functions while still being easy to use for people with differing ability levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has an excellent guided onboarding process, strolling you through the procedure of constructing your very first email campaign with practical videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, practical, and quick to react to requests. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you want to utilize customization at scale.
GetResponse‘s tactical, consecutive method to email marketing has many advantages for users. Support and convert leads with extremely targeted campaigns. Develop engagement and consumer commitment through pertinent messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that almost anyone can set up an sophisticated automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation functions also allow for innovative division. Develop lists of subscribers with comparable qualities or habits, then send customized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that receivers are more likely to react and do something about it.
Flexibility to create: GetResponse permits you to create professional-looking e-mails with ease. Users like the vast variety of email templates readily available, but you can likewise utilize the very smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to discover and reuse style elements from emails that have achieved success in the past. In any case, it‘s easy to make your emails stick out, even with limited or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of private customers. The tool even develops detailed profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s analyze those so you can evaluate if any of these are offer breakers for your organization.
Combination limitations: When you carry out a brand-new tool, you desire something that fits into your existing tech stack easily. Unfortunately, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, especially with project management platforms. And some essential integrations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial assistance, however GetResponse‘s tool doesn’t instantly create mobile-friendly versions. Therefore, you need to develop the landing page view for mobile visitors individually. This looks like a huge miss, considered that numerous of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Additionally, the drag-and-drop editor is difficult to use on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan utilized to consist of more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran clients. To unlock innovative automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding assistance alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you generally don’t wish to need to phone someone or submit a form and wait on an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can talk with a genuine human who can solve more complicated problems.
Assist Center
While live chat is the main assistance option available, a quick click of the enigma button on the homepage takes you to the extra aid choices. You can pick to:
- Complete a fast form to email GetResponse
- Browse product in the Aid Center
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you choose the Enterprise plan.
Aside from video tours, the Help Center, and all the customer assistance choices, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not just help you get the most out of GetResponse, they also assist you enhance your general marketing abilities. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is great.
Its marketing automation function is more advanced than most other options on the market. Its email marketing, reporting, and landing page/form contractors are also quite effective. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We checked the 24/7 live chat alternative and while terrific, lots of entrepreneur would still like to be able to call.
This program likewise has a basic limitation of 500 attendees for its webinars feature. This places a big restraint on many companies, however specifically big ones. They are most likely to have a big audience that far surpasses 500 people.
Although not a big issue, the reality that numerous of the GetResponse combinations rely on Zapier is barely perfect.
We suggest providing the complimentary trial a spin. The platform has a lot to provide if you pick the right plan for you. GetResponse Logo 90X90