We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Insert Map In GetResponse Email
Nevertheless, one of the names that gets floated around when speaking about email marketing software is GetResponse.
It is among those tools that has been around since forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you must be able to determine if GetResponse is effective enough to utilize for your organization.
What is GetResponse? Insert Map In GetResponse Email
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental segmentation, and more. Their free forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount rate to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an limitless number of e-mails to up to 1,000 customers
- Marketing Automation – beginning at $59 each month for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 customers.
- Max – custom-made rates
- Max2 – custom prices.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, precise rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to contact GetResponse to arrange a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month free of charge, via a trial that you can access here.
Key distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which allows you to construct complex autoresponder series based on user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which instantly sends tip emails to your site visitors who don’t finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order confirmation emails.
- SMS marketing – the option to send out marketing text messages is only available on the ‘Max‘ plans.
- Support – phone assistance is just available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from some of its essential competitors‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t offer an completely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the option of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some pretty decent functions – the plan lets you gain access to core email marketing functions, the complete range of templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ But nevertheless, the complimentary plan represents a excellent way to try the item out and to get going with email marketing specifically if you have a small list and simply want to send newsletters occasionally to it. | Even so, the totally free plan represents a good way to try the product out and to get going with email marketing particularly if you have a little list and just desire to send newsletters periodically to it.
GetResponse‘s crucial functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Add unique components like images, video and products to your emails.
- Email templates: GetResponse features 120+ email templates. You can save design templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer assistance: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually considered the user experience. I was able to establish my very first email within 10 minutes and it felt actually user-friendly.
Design your very first email with GetResponse.
Once you produce a free account, you can directly start designing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 classifications of email design templates. For instance, you can ‘educate, promote, invite‘ your consumers. State you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to reuse later.
After you choose a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the editing alternatives are revealed when you require them. It‘s all extremely intuitive.
Old school HTML code lovers can start based on an HTML style or code it from scratch, however that isn’t needed at all. It is excellent to know that there is also an alternative for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you choose the structure and look of your email. Establish the number of columns you want, basic colors, etc. The primary modifying is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and sections. I always use the same components for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested products‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however also deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to typical newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling gives you control over email shipment. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to welcome my brand-new consumers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks outstanding. When you zoom in on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as numerous emails and conditions as you desire.
For this email project, I have actually created a flow where my brand-new clients get 2 e-mails in two days. Then, for my benefit, I separate consumers who clicked my email. Once the project begins, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. When you do, you have the power to develop complete client journeys. Produce your own automation, construct consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. When you‘ve picked your lead magnet, you can construct out your funnel.
The whole funnel structure procedure is guided. You get ideas of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page template. Smart! Insert Map In GetResponse Email
How to develop a conversion funnel
As your first step, you‘ll create a signup landing page. Choose the design template, modify your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your project‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to choose higher plans.
I adore that I can create a whole funnel in one control panel, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will instantly create a personalized website.
Other website structure options include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to produce a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can change fonts, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After picking your title, you include time, date, and period of the webinar. You choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep an eye on webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you want to show a function or item you can live-share your screen. If I‘m wanting to offer a product, I can add a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently offers 198 templates. Although to be honest, I ‘d stay with the latest 100 design templates, a few of the older ones … look actually old.
After choosing a landing page template you can start modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and get the ideal components.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as many variants as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software has more elegant functions. If GetResponse can provide their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into customers. The story doesn’t end here. To review an email marketing platform you need to take a look at client support and prices plans.
GetResponse: The Excellent and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a premium solution for a lot of individuals, however delving into its virtues and flaws will help reveal whether it is a excellent fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you create and perform impactful email marketing campaigns in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has an excellent assisted onboarding process, walking you through the process of constructing your very first email project with useful videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are well-informed, helpful, and fast to react to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become far more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s strategic, sequential method to email marketing has many advantages for users. Nurture and transform leads with highly targeted campaigns. Construct engagement and client commitment through appropriate messaging. And create landing pages to collect lots of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost anybody can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features likewise enable innovative division. Develop lists of subscribers with comparable qualities or behaviors, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of customization means that recipients are most likely to respond and do something about it.
Flexibility to design: GetResponse allows you to produce professional-looking emails with ease. Users love the huge variety of email design templates offered, but you can also use the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to discover and recycle style aspects from emails that have achieved success in the past. In any case, it‘s easy to make your e-mails stand out, even with limited or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way down to the actions of individual customers. The tool even develops comprehensive profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Integration constraints: When you execute a brand-new tool, you want something that suits your existing tech stack easily. This is an location where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with task management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a substantial assistance, however GetResponse‘s tool does not immediately develop mobile-friendly variations. Therefore, you need to develop the landing page view for mobile visitors separately. This seems like a huge miss, given that so many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your projects.
Plan constraints: GetResponse‘s basic plan utilized to include more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time customers. To open advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional assistance options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you typically don’t want to have to phone someone or complete a kind and await an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a real human who can resolve more complex problems.
Assist Center
While live chat is the primary support alternative available, a fast click of the enigma button on the homepage takes you to the additional aid alternatives. You can choose to:
- Complete a fast kind to email GetResponse
- Search product in the Assistance Center
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you select the Enterprise plan.
Aside from video trips, the Help Center, and all the customer support alternatives, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t just assist you get the most out of GetResponse, they likewise assist you enhance your overall marketing abilities. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form contractors are also rather efficient. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat option and while great, many business owners would still like to be able to call.
This program also has a basic limit of 500 attendees for its webinars include. This places a substantial restriction on many organizations, but especially big ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Finally, although not a big concern, the truth that much of the GetResponse combinations depend on Zapier is barely ideal.
We suggest giving the complimentary trial a spin. The platform has a lot to use if you pick the ideal plan for you.Insert Map In GetResponse Email