We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Tags Vs Segments GetResponse
However, one of the names that gets floated around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has been around since permanently however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you ought to have the ability to determine if GetResponse is powerful enough to use for your organization.
What is GetResponse? Tags Vs Segments GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic segmentation, and more. Their free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an endless variety of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 subscribers.
- Max – customized pricing
- Max2 – customized prices.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer innovative features (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to set up a demo, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days for free, by means of a trial that you can access here.
Key differences in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which allows you to construct complicated autoresponder series based upon user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which instantly sends out suggestion emails to your site visitors who do not complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order verification e-mails.
- SMS marketing – the choice to send out marketing text is only readily available on the ‘Max‘ plans.
- Support – phone support is just readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the evaluation– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its key competitors‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t use an entirely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the choice of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some beautiful decent functions – the plan lets you access core email marketing features, the complete range of design templates, a website builder and a landing page builder.
However, to use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to use any autoresponders or automation functions on this plan at all.
{ But even so, the free plan represents a excellent way to try the item out and to get going with email marketing specifically if you have a little list and just wish to send newsletters periodically to it. | Even so, the totally free plan represents a excellent way to attempt the product out and to get going with email marketing especially if you have a little list and just want to send out newsletters periodically to it.
GetResponse‘s most important functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Add unique aspects like images, video and products to your emails.
- Email design templates: GetResponse features 120+ email templates. You can conserve design templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly utilize the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Consumer support: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt truly instinctive.
Design your very first email with GetResponse.
As soon as you develop a totally free account, you can directly start developing your actual email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 categories of email templates. You can ‘educate, promote, welcome‘ your clients. State you like an email design template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later.
After you choose a template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the editing options are shown when you need them. So it‘s all really instinctive.
Old-fashioned HTML code enthusiasts can begin based upon an HTML style or code it from scratch, however that isn’t required at all. It is excellent to understand that there is also an choice for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you decide the structure and look of your email. Establish how many columns you want, fundamental colors, etc. The main modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly use the same components for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Provided you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like regular newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling provides you control over email shipment. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to produce automation to invite my new consumers. I begin with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks impressive. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s simple to change whatever like you desire it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as many emails and conditions as you want.
For this email campaign, I‘ve created a circulation where my new customers get 2 emails in 2 days. For my benefit, I separate customers who clicked on my email. As soon as the campaign starts, GetResponse keeps track of all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build total consumer journeys. Create your own automation, build client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. Once you‘ve picked your lead magnet, you can develop out your funnel.
The whole funnel building process is directed. You get recommendations of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll produce a signup landing page. Pick the template, modify your copy and style, and publish the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your project‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to select greater plans.
I adore that I can create a whole funnel in one dashboard, all with the ability to track important stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will immediately produce a personalized website.
Other website building choices include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to produce a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can change font styles, text sizes, add/remove images, reposition components, change padding and more.
There‘s a separate menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further modification when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After picking your title, you include time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to reveal a feature or product you can live-share your screen. If I‘m seeking to offer a item, I can include a call to action straight in the webinar.
Individuals who are already using email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently offers 198 design templates. Although to be sincere, I ‘d adhere to the latest 100 design templates, a few of the older ones … look truly old.
After picking a landing page design template you can begin modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and grab the best aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as lots of variants as you want, together with forms and thank-you pages. Tags Vs Segments GetResponse
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software has more expensive functions. If GetResponse can give their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story does not end here. To examine an email marketing platform you have to take a look at consumer assistance and rates plans.
GetResponse: The Great and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a top quality solution for a great deal of individuals, however diving into its virtues and defects will help reveal whether it is a great fit for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to assist you develop and perform impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for people with differing ability levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding assisted onboarding procedure, strolling you through the process of building your first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its reps are knowledgeable, valuable, and fast to respond to requests. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being far more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you wish to use customization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has many benefits for users. Support and transform leads with highly targeted campaigns. Build engagement and consumer loyalty through relevant messaging. And create landing pages to collect lots of interested customers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that practically any person can set up an advanced automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features likewise permit sophisticated segmentation. Create lists of customers with similar qualities or behaviors, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of customization indicates that receivers are more likely to react and do something about it.
Freedom to develop: GetResponse allows you to create professional-looking emails with ease. Users like the vast variety of email design templates readily available, however you can also utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and recycle design elements from emails that have succeeded in the past. In either case, it‘s easy to make your emails stand apart, even with minimal or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way down to the actions of individual subscribers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant imperfections. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Combination limitations: When you implement a new tool, you want something that suits your existing tech stack easily. This is an location where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software application, there are some notable omissions, especially with task management platforms. And some key integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial help, however GetResponse‘s tool doesn’t instantly create mobile-friendly variations. Hence, you need to create the landing page view for mobile visitors separately. This looks like a big miss, considered that so many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: In addition, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, primary changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan utilized to include more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran clients. To open innovative automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding assistance alternatives and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you typically don’t want to need to phone someone or fill out a kind and await an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a genuine human who can fix more complex problems.
Assist
While live chat is the primary support alternative on offer, a quick click of the enigma button on the homepage takes you to the additional aid choices. You can select to:
- Submit a quick type to email GetResponse
- Search material in the Aid Center
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you select the Enterprise plan.
Aside from video tours, the Aid Center, and all the client assistance options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they also help you enhance your total marketing abilities. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is great.
Its marketing automation feature is more advanced than many other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat alternative and while fantastic, numerous entrepreneur would still like to be able to call.
This program likewise has a standard limitation of 500 guests for its webinars feature. This places a big constraint on many services, but specifically big ones. They are most likely to have a big audience that far goes beyond 500 people.
Although not a big concern, the truth that numerous of the GetResponse integrations rely on Zapier is barely ideal.
We recommend providing the complimentary trial a spin. The platform has a lot to provide if you choose the right plan for you. Tags Vs Segments GetResponse