We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Panthers
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has been around given that forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you ought to be able to figure out if GetResponse is effective enough to utilize for your service.
What is GetResponse? GetResponse Panthers
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic segmentation, and more. Their free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unrestricted number of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 each month for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 customers.
- Max – customized prices
- Max2 – customized prices.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to get in touch with GetResponse to set up a demo, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days totally free, through a trial that you can access here.
Secret differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to develop complicated autoresponder sequences based on user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing function (which instantly sends out reminder emails to your site visitors who do not complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same opts for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text is only offered on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the review– however initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from some of its key rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t use an totally complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the option of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse includes some beautiful decent features – the plan lets you gain access to core email marketing features, the full range of templates, a website builder and a landing page builder.
However, to use this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not have the ability to utilize any autoresponders or automation features on this plan at all.
{ However even so, the complimentary plan represents a excellent way to attempt the item out and to start with email marketing particularly if you have a little list and just wish to send out newsletters sometimes to it. | Even so, the free plan represents a good method to attempt the item out and to get going with email marketing especially if you have a little list and just want to send newsletters periodically to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Add special aspects like images, video and products to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can conserve design templates for future usage, design in HTML, or build your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Customer assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting for. We‘re going to review the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually considered the user experience. I was able to establish my very first email within 10 minutes and it felt truly user-friendly.
Style your first email with GetResponse.
Once you produce a totally free account, you can straight begin creating your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, welcome‘ your consumers. Say you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to reuse later.
After you pick a template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the modifying options are revealed when you need them. It‘s all extremely intuitive.
Traditional HTML code enthusiasts can begin based on an HTML design or code it from scratch, however that isn’t required at all. It is good to know that there is likewise an alternative for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and appearance of your email. Set up how many columns you want, standard colors, etc. The primary editing is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the same elements for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Provided you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ advised products‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you produce the whole email. Include subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but also deals with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like normal newsletter designs, however then activate them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to develop automation to welcome my brand-new consumers. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks outstanding. When you focus on the automation circulation, you recognize GetResponse has done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as lots of emails and conditions as you want.
For this email project, I have actually created a flow where my brand-new consumers get 2 emails in two days. Then, for my convenience, I separate clients who clicked on my email. As soon as the project starts, GetResponse keeps track of all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. When you do, you have the power to build complete client journeys. Create your own automation, develop client profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. When you‘ve selected your lead magnet, you can construct out your funnel.
The entire funnel building procedure is directed. You get suggestions of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight provides a thank you page template. Smart!
How to create a conversion funnel
As your first step, you‘ll produce a signup landing page. Pick the template, modify your copy and style, and publish the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important statistics to monitor your campaign‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to choose higher plans.
I love that I can develop a whole funnel in one dashboard, all with the capability to track vital stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will automatically generate a personalized website.
Other website building alternatives include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you edit whatever on the page. You can alter font styles, text sizes, add/remove images, rearrange aspects, adjust cushioning and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further modification when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After picking your title, you add time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m seeking to offer a item, I can include a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently offers 198 design templates. Although to be honest, I ‘d stay with the latest 100 templates, some of the older ones … look really old.
After selecting a landing page design template you can start editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll rapidly know what is what and get the right aspects.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as many variations as you desire, in addition to forms and thank-you pages. GetResponse Panthers
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software application has more elegant functions. If GetResponse can give their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story does not end here though. To review an email marketing platform you have to take a look at consumer assistance and prices plans.
GetResponse: The Excellent and the Bad
There are many aspects to evaluate email marketing platforms on. GetResponse is a high-quality option for a great deal of people, however diving into its virtues and flaws will assist expose whether it is a excellent fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you develop and carry out impactful email marketing projects in line with your sales method. The tool is abundant in features while still being easy to use for individuals with varying skill levels.
Ease of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent guided onboarding procedure, walking you through the procedure of building your very first email project with handy videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are well-informed, handy, and quick to react to demands. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you wish to utilize customization at scale.
GetResponse‘s tactical, sequential method to email marketing has numerous benefits for users. Nurture and convert leads with highly targeted campaigns. Build engagement and customer commitment through relevant messaging. And produce landing pages to gather tons of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that practically anybody can establish an innovative automation tree in minutes. Adjust pre-built sequences or develop your own from scratch.
The automation features also enable innovative segmentation. Create lists of customers with similar qualities or behaviors, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that receivers are more likely to respond and act.
Flexibility to create: GetResponse permits you to produce professional-looking e-mails with ease. Users love the vast number of email design templates readily available, however you can also utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to discover and recycle design elements from emails that have achieved success in the past. In either case, it‘s simple to make your emails stand out, even with minimal or no style skills.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way to the actions of specific customers. The tool even develops in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable imperfections. Let‘s examine those so you can evaluate if any of these are deal breakers for your company.
Combination restrictions: When you implement a new tool, you desire something that suits your existing tech stack quickly. Regrettably, this is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with project management platforms. And some crucial integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as trusted as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial aid, but GetResponse‘s tool does not immediately produce mobile-friendly variations. Thus, you need to develop the landing page view for mobile visitors individually. This appears like a big miss out on, given that a lot of of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile concerns: In addition, the drag-and-drop editor is hard to use on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan used to consist of more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time consumers. To unlock innovative automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional assistance choices and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you generally do not wish to have to phone someone or fill out a form and await an response. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a genuine human who can solve more complex issues.
Assist Center
While live chat is the main support alternative available, a fast click of the question mark button on the homepage takes you to the extra help options. You can choose to:
- Fill out a fast form to email GetResponse
- Search material in the Assistance
There is no obvious way to phone GetResponse, although you do get a dedicated account supervisor if you choose the Business plan.
Aside from video tours, the Assistance Center, and all the consumer support choices, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t just assist you get the most out of GetResponse, they also help you enhance your overall marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Decision
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than a lot of other alternatives on the market. Its email marketing, reporting, and landing page/form builders are also rather efficient. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat alternative and while excellent, lots of company owner would still like to be able to call.
This program likewise has a basic limit of 500 attendees for its webinars feature. This puts a huge restriction on lots of companies, but especially huge ones. They are most likely to have a big audience that far exceeds 500 people.
Finally, although not a huge issue, the fact that a lot of the GetResponse integrations rely on Zapier is hardly ideal.
We recommend offering the totally free trial a spin. The platform has a lot to provide if you pick the ideal plan for you. GetResponse Panthers