We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Autaomtion
One of the names that get floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around considering that forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you should be able to determine if GetResponse is effective enough to utilize for your service.
What is GetResponse? GetResponse Autaomtion
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their complimentary permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also use a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an endless variety of e-mails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for as much as 1,000 customers.
- Max – customized rates
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer advanced features (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to contact GetResponse to arrange a demo, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month free of charge, through a trial that you can access here.
Secret differences in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which enables you to build complicated autoresponder sequences based on user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which instantly sends out pointer emails to your website visitors who don’t finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order confirmation emails.
- SMS marketing – the option to send marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its crucial competitors‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t use an totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the choice of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse features some lovely decent features – the plan lets you access core email marketing functions, the full range of templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to use any autoresponders or automation features on this plan at all.
{ But however, the totally free plan represents a great way to try the product out and to start with email marketing specifically if you have a small list and simply want to send out newsletters sometimes to it. | Even so, the complimentary plan represents a great method to try the product out and to get going with email marketing particularly if you have a little list and simply want to send newsletters sometimes to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add special aspects like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email templates. You can conserve design templates for future use, style in HTML, or build your own design from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately use the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Customer support: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the information
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to set up my very first email within 10 minutes and it felt actually instinctive.
Style your very first email with GetResponse.
Once you create a free account, you can directly start designing your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, invite‘ your consumers. Say you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you pick a template, you start customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the editing alternatives are revealed when you require them. It‘s all extremely instinctive.
Old school HTML code enthusiasts can begin based on an HTML style or code it from scratch, but that isn’t required at all. It is excellent to understand that there is also an alternative for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and appearance of your email. Establish how many columns you want, basic colors, etc. The main editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and areas. I always use the very same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but likewise deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like normal newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling provides you manage over email shipment. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to welcome my brand-new consumers. I start with pre-made automation template. And after a few clicks I already have this:
I know, it looks remarkable. When you focus on the automation circulation, you realize GetResponse has done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can add as many e-mails and conditions as you want.
For this email project, I have actually produced a flow where my brand-new consumers get 2 emails in 2 days. For my convenience, I separate clients who clicked on my email. When the campaign starts, GetResponse monitors all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct total customer journeys. Create your own automation, develop client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can build out your funnel.
The whole funnel structure procedure is directed. You get suggestions of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to create a conversion funnel
As your primary step, you‘ll develop a signup landing page. Pick the design template, fine-tune your copy and style, and release the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to select greater plans.
I adore that I can design a whole funnel in one control panel, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will immediately produce a tailored website.
Other website structure alternatives include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, reposition elements, change padding and more.
There‘s a separate menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional modification when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you add time, date, and duration of the webinar. You pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to reveal a feature or product you can live-share your screen. If I‘m seeking to sell a product, I can add a call to action directly in the webinar.
People who are already using email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently provides 198 templates. To be honest, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After choosing a landing page template you can start modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be labeled. After playing around a bit you‘ll quickly know what is what and grab the ideal elements.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as many variants as you desire, together with forms and thank-you pages. GetResponse Autaomtion
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more expensive features. If GetResponse can provide their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story does not end here. To review an email marketing platform you need to look at client support and pricing plans.
GetResponse: The Good and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a high-quality solution for a lot of people, however diving into its virtues and defects will assist expose whether it is a excellent fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is designed to help you develop and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for individuals with varying ability levels.
Reduce of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding process, strolling you through the procedure of developing your very first email campaign with practical videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are knowledgeable, useful, and fast to respond to requests. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you wish to use customization at scale.
GetResponse‘s tactical, sequential method to email marketing has many benefits for users. Nurture and transform leads with extremely targeted projects. Construct engagement and customer loyalty through relevant messaging. And create landing pages to gather lots of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that nearly any person can establish an innovative automation tree in minutes. Adjust pre-built series or construct your own from scratch.
The automation features likewise permit sophisticated segmentation. Develop lists of subscribers with similar qualities or behaviors, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that recipients are most likely to respond and act.
Liberty to design: GetResponse enables you to develop professional-looking emails with ease. Users enjoy the vast variety of email design templates readily available, however you can also utilize the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to discover and reuse style aspects from emails that have actually achieved success in the past. In either case, it‘s easy to make your emails stand out, even with minimal or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way down to the actions of individual customers. The tool even builds up detailed profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Integration limitations: When you execute a brand-new tool, you desire something that suits your existing tech stack easily. This is an location where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software, there are some notable omissions, especially with project management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as dependable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a big help, but GetResponse‘s tool doesn’t immediately develop mobile-friendly variations. Hence, you need to design the landing page view for mobile visitors separately. This appears like a huge miss out on, considered that so many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, basic changes, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan used to include more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To unlock sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance options and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you generally do not want to have to phone someone or submit a kind and await an response. That‘s why live chat is such a helpful tool for software assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak with a genuine human who can solve more complicated problems.
Help Center
While live chat is the main assistance option available, a quick click of the question mark button on the homepage takes you to the additional assistance alternatives. You can select to:
- Fill out a fast kind to email GetResponse
- Browse material in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you pick the Enterprise plan.
Aside from video trips, the Assistance Center, and all the customer support alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they likewise assist you improve your general marketing abilities. Current course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is fantastic.
Its marketing automation function is advanced than a lot of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are also quite efficient. It also lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat alternative and while excellent, numerous entrepreneur would still like to be able to call.
This program also has a standard limitation of 500 participants for its webinars include. This places a huge constraint on many companies, but especially big ones. They are more likely to have a large audience that far goes beyond 500 individuals.
Although not a huge issue, the reality that many of the GetResponse combinations rely on Zapier is hardly ideal.
We suggest giving the totally free trial a spin. The platform has a lot to offer if you choose the ideal plan for you. GetResponse Autaomtion