We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Customize My New GetResponse Web Form
However, among the names that gets drifted around when discussing email marketing software application is GetResponse.
It‘s one of those tools that has actually been around given that forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you need to be able to figure out if GetResponse is powerful enough to use for your business.
What is GetResponse? Customize My New GetResponse Web Form
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic segmentation, and more. Their free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 pricing plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an unlimited variety of emails to up to 1,000 customers
- Marketing Automation –starting at $59 each month for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 customers.
- Max – customized rates
- Max2 – customized prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer advanced functions (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to contact GetResponse to arrange a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days totally free, via a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to construct complicated autoresponder series based upon user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which automatically sends suggestion emails to your website visitors who don’t complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order confirmation e-mails.
- SMS marketing – the choice to send out marketing text is just offered on the ‘Max‘ plans.
- Support – phone assistance is just offered on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the evaluation– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from a few of its essential competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t offer an completely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the option of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some pretty decent features – the plan lets you access core email marketing functions, the full variety of design templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ However however, the free plan represents a excellent way to attempt the product out and to start with email marketing particularly if you have a little list and simply want to send newsletters occasionally to it. | Even so, the free plan represents a excellent way to try the item out and to get going with email marketing specifically if you have a small list and just want to send out newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Include unique components like images, video and products to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can save templates for future usage, style in HTML, or develop your own design from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically utilize the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to establish my first email within 10 minutes and it felt actually instinctive.
Design your first email with GetResponse.
Once you develop a totally free account, you can straight start creating your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, welcome‘ your customers. State you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later.
After you pick a design template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never overwhelming. All the editing alternatives are shown when you require them. It‘s all very intuitive.
Traditional HTML code lovers can begin based on an HTML design or code it from scratch, however that isn’t needed at all. It is excellent to know that there is also an option for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout section, you choose the structure and appearance of your email. Set up how many columns you want, standard colors, etc. The primary editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I constantly use the very same aspects for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however likewise works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email similar to normal newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling provides you manage over email shipment. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to develop automation to welcome my brand-new customers. I start with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks impressive. When you zoom in on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. For instance, when a client purchases something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email project, I have actually developed a circulation where my new clients get two e-mails in two days. For my convenience, I separate consumers who clicked on my email. Once the project starts, GetResponse keeps an eye on all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to build total customer journeys. Develop your own automation, build consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. When you have actually selected your lead magnet, you can build out your funnel.
The entire funnel building procedure is assisted. You get ideas of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly provides a thank you page design template. Smart! Customize My New GetResponse Web Form
How to develop a conversion funnel
As your first step, you‘ll develop a signup landing page. Pick the design template, tweak your copy and style, and release the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your campaign‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to select higher plans.
I love that I can develop a whole funnel in one dashboard, all with the capability to track important stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will immediately create a customized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Adding logos and images
After adjusting the builder for just 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you edit everything on the page. You can alter fonts, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further customization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After selecting your title, you include time, date, and duration of the webinar. Then you choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep an eye on webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to show a feature or product you can live-share your screen. If I‘m seeking to offer a item, I can include a call to action directly in the webinar.
People who are already utilizing email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 design templates. To be truthful, I ‘d stick to the latest 100 templates, some of the older ones … look truly old.
After selecting a landing page design template you can begin modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. But after playing around a bit you‘ll rapidly understand what is what and grab the right aspects.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as lots of versions as you desire, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software application has more fancy functions. If GetResponse can provide their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up total funnels to convert visitors into consumers. The story doesn’t end here. To review an email marketing platform you need to take a look at client assistance and pricing plans.
GetResponse: The Good and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a top quality option for a lot of people, however delving into its virtues and defects will assist expose whether it is a excellent suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you develop and carry out impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for people with differing ability levels.
Reduce of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding directed onboarding procedure, walking you through the procedure of developing your first email project with helpful videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are experienced, helpful, and fast to respond to demands. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you wish to use personalization at scale.
GetResponse‘s strategic, sequential method to email marketing has many advantages for users. Support and convert leads with highly targeted projects. Construct engagement and consumer commitment through pertinent messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that nearly anybody can set up an advanced automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features likewise allow for advanced segmentation. Create lists of customers with comparable qualities or habits, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that recipients are more likely to respond and do something about it.
Freedom to create: GetResponse allows you to develop professional-looking e-mails with ease. Users enjoy the huge number of email templates available, however you can likewise use the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to discover and recycle style elements from emails that have succeeded in the past. Either way, it‘s simple to make your emails stick out, even with restricted or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way to the actions of specific subscribers. The tool even develops detailed profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable shortcomings. Let‘s examine those so you can judge if any of these are offer breakers for your company.
Combination restrictions: When you execute a new tool, you desire something that suits your existing tech stack quickly. Sadly, this is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some significant omissions, especially with job management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial assistance, however GetResponse‘s tool doesn’t immediately create mobile-friendly versions. Therefore, you need to create the landing page view for mobile visitors independently. This looks like a huge miss out on, considered that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile problems: Moreover, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your projects.
Plan constraints: GetResponse‘s standard plan utilized to include more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time consumers. To open innovative automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent assistance options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you generally don’t want to have to phone somebody or complete a form and await an response. That‘s why live chat is such a helpful tool for software application assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a genuine human who can fix more complex issues.
Assist Center
While live chat is the primary support alternative on offer, a fast click of the question mark button on the homepage takes you to the additional assistance options. You can pick to:
- Fill out a quick kind to email GetResponse
- Browse material in the Help Center
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video trips, the Help Center, and all the consumer assistance choices, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not just help you get the most out of GetResponse, they also assist you improve your total marketing skills. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is great.
Its marketing automation function is more advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise quite effective. It also lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We evaluated the 24/7 live chat choice and while excellent, lots of entrepreneur would still like to be able to call.
This program likewise has a basic limitation of 500 participants for its webinars include. This places a huge constraint on many services, but specifically big ones. They are more likely to have a big audience that far surpasses 500 individuals.
Although not a big issue, the truth that many of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend providing the complimentary trial a spin. The platform has a lot to provide if you choose the ideal plan for you.Customize My New GetResponse Web Form