We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Aweber GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around since permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you must be able to identify if GetResponse is effective enough to use for your business.
What is GetResponse? Aweber GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental division, and more. Their totally free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise use a generous 50% discount rate to NGOs.
GetResponse rates
There are six rates plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an unrestricted number of emails to approximately 1,000 customers
- Marketing Automation –starting at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 customers.
- Max – custom pricing
- Max2 – custom-made pricing.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced functions (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to contact GetResponse to set up a demo, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month totally free, through a trial that you can access here.
Key distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which permits you to construct complicated autoresponder sequences based on user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which instantly sends tip emails to your website visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is only available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I advance through the review– however initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from a few of its essential rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the alternative of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some beautiful decent functions – the plan lets you gain access to core email marketing features, the full range of templates, a website builder and a landing page builder.
To use this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a good way to attempt the product out and to get going with email marketing particularly if you have a little list and just want to send newsletters sometimes to it. | Even so, the free plan represents a good way to try the item out and to get going with email marketing specifically if you have a little list and simply want to send out newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Add unique components like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email templates. You can conserve templates for future usage, style in HTML, or develop your own design from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically use the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Consumer support: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly user-friendly.
Style your very first email with GetResponse.
As soon as you produce a totally free account, you can directly begin creating your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, invite‘ your customers. Say you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later on.
After you pick a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the editing options are shown when you need them. It‘s all extremely instinctive.
Old school HTML code lovers can start based on an HTML design or code it from scratch, however that isn’t required at all. It is good to know that there is also an option for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the design area, you choose the structure and look of your email. Establish the number of columns you want, basic colors, and so on. The primary editing is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I constantly use the exact same components for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ advised products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however also works with a Google Analytics combination.
With eCommerce tracking you know which projects drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like regular newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling gives you manage over email shipment. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to invite my new consumers. I start with pre-made automation template. And after a few clicks I currently have this:
I know, it looks outstanding. When you zoom in on the automation circulation, you recognize GetResponse has done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can include as many emails and conditions as you want.
For this email campaign, I have actually produced a circulation where my new clients get 2 e-mails in two days. Then, for my benefit, I separate consumers who clicked on my email. As soon as the campaign begins, GetResponse tracks all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build complete consumer journeys. Create your own automation, build consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. As soon as you have actually picked your lead magnet, you can construct out your funnel.
The whole funnel structure procedure is directed. You get suggestions of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to produce a conversion funnel
As your first step, you‘ll develop a signup landing page. Select the template, fine-tune your copy and style, and publish the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to choose greater plans.
I love that I can design a whole funnel in one control panel, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will immediately create a customized website.
Other website building alternatives include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you edit whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange aspects, adjust padding and more.
There‘s a different menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further customization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you include time, date, and period of the webinar. You choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to show a function or item you can live-share your screen. If I‘m seeking to sell a product, I can add a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently provides 198 design templates. To be truthful, I ‘d stick to the most recent 100 design templates, some of the older ones … look actually old.
After selecting a landing page design template you can begin modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll quickly know what is what and get the right components.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as lots of variants as you want, together with forms and thank-you pages. Aweber GetResponse
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. As with your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software has more elegant functions. If GetResponse can offer their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to transform visitors into clients. The story does not end here. To review an email marketing platform you have to take a look at consumer support and rates plans.
GetResponse: The Excellent and the Bad
There are numerous aspects to evaluate email marketing platforms on. GetResponse is a top quality service for a great deal of people, but diving into its virtues and flaws will assist expose whether it is a excellent fit for your service in particular.
What GetResponse Is Good At
GetResponse is developed to help you create and carry out impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for people with differing ability levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an outstanding directed onboarding process, strolling you through the process of building your first email campaign with valuable videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are experienced, valuable, and fast to respond to requests. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being much more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to use customization at scale.
GetResponse‘s strategic, sequential approach to email marketing has various benefits for users. Support and convert leads with highly targeted projects. Build engagement and consumer loyalty through appropriate messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost anyone can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features also permit advanced segmentation. Create lists of subscribers with similar qualities or habits, then send individualized messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that receivers are most likely to respond and take action.
Liberty to develop: GetResponse permits you to develop professional-looking emails with ease. Users enjoy the vast number of email templates readily available, but you can also use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and reuse design components from emails that have achieved success in the past. Either way, it‘s simple to make your emails stick out, even with limited or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way down to the actions of private subscribers. The tool even builds up in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s analyze those so you can judge if any of these are offer breakers for your company.
Integration restrictions: When you carry out a brand-new tool, you want something that fits into your existing tech stack quickly. Unfortunately, this is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some notable omissions, particularly with task management platforms. And some essential integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trusted as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a big aid, but GetResponse‘s tool doesn’t immediately produce mobile-friendly variations. Thus, you have to create the landing page view for mobile visitors individually. This looks like a huge miss, considered that a lot of of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Moreover, the drag-and-drop editor is tough to use on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan used to consist of more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran consumers. To open advanced automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding support choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you typically do not want to have to phone somebody or complete a type and await an response. That‘s why live chat is such a beneficial tool for software assistance. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can resolve more complicated issues.
Assist Center
While live chat is the primary support option available, a fast click of the enigma button on the homepage takes you to the extra aid alternatives. You can choose to:
- Submit a fast form to email GetResponse
- Browse material in the Help Center
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you choose the Business plan.
Aside from video tours, the Aid Center, and all the customer support alternatives, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just help you get the most out of GetResponse, they likewise help you enhance your total marketing skills. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is terrific.
Its marketing automation function is advanced than a lot of other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat choice and while terrific, numerous business owners would still like to be able to call.
This program likewise has a standard limitation of 500 guests for its webinars include. This positions a big constraint on numerous organizations, but especially huge ones. They are more likely to have a large audience that far exceeds 500 individuals.
Although not a big concern, the fact that many of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend offering the complimentary trial a spin. The platform has a lot to provide if you select the ideal plan for you. Aweber GetResponse