We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Segmentation
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has been around given that permanently but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you need to be able to identify if GetResponse is effective enough to use for your service.
What is GetResponse? GetResponse Segmentation
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental division, and more. Their totally free forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an unrestricted variety of emails to up to 1,000 subscribers
- Marketing Automation –starting at $59 per month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 customers.
- Max – custom-made rates
- Max2 – customized pricing.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer advanced functions (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to get in touch with GetResponse to schedule a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month totally free, by means of a trial that you can access here.
Key differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to build intricate autoresponder sequences based on user behaviour) is only fully available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which automatically sends out pointer emails to your site visitors who don’t complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text is just offered on the ‘Max‘ plans.
- Support – phone support is only readily available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I advance through the review– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically differed from some of its essential competitors‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the choice of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some lovely good functions – the plan lets you gain access to core email marketing functions, the full range of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the totally free plan represents a good way to try the product out and to start with email marketing particularly if you have a small list and just wish to send out newsletters occasionally to it. | Even so, the totally free plan represents a excellent way to try the product out and to get going with email marketing especially if you have a little list and simply desire to send out newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Include unique components like images, video and products to your e-mails.
- Email design templates: GetResponse comes with 120+ email templates. You can save design templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly use the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer support: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting for. We‘re going to evaluate the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually considered the user experience. I was able to establish my very first email within 10 minutes and it felt truly user-friendly.
Design your very first email with GetResponse.
When you create a totally free account, you can straight start creating your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, invite‘ your clients. Say you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later.
After you choose a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the modifying options are revealed when you need them. It‘s all really intuitive.
Old school HTML code fans can begin based on an HTML design or code it from scratch, however that isn’t needed at all. It is excellent to understand that there is also an alternative for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you decide the structure and look of your email. Establish the number of columns you want, fundamental colors, and so on. The primary editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly use the exact same components for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘recommended items‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you produce the whole email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however likewise deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like typical newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to create automation to invite my new consumers. I start with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks excellent. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. For example, when a consumer buys something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as many emails and conditions as you desire.
For this email campaign, I have actually created a flow where my new clients get 2 e-mails in 2 days. Then, for my benefit, I separate consumers who clicked my email. When the project begins, GetResponse keeps an eye on all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. When you do, you have the power to construct total consumer journeys. Produce your own automation, construct client profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you have actually selected your lead magnet, you can build out your funnel.
The whole funnel building process is directed. You get suggestions of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight provides a thank you page design template. Smart! GetResponse Segmentation
How to produce a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the design template, modify your copy and design, and publish the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your important statistics to monitor your campaign‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to choose greater plans.
I adore that I can develop a whole funnel in one control panel, all with the capability to track important stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will automatically create a customized website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Including logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, reposition aspects, change padding and more.
There‘s a different menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further modification when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to show a feature or item you can live-share your screen. If I‘m wanting to sell a product, I can add a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently uses 198 templates. To be sincere, I ‘d stick to the most recent 100 templates, some of the older ones … look actually old.
After selecting a landing page template you can begin editing. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. But after messing around a bit you‘ll rapidly know what is what and get the right components.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you develop as lots of variants as you desire, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my preferred part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more elegant functions. If GetResponse can provide their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story does not end here. To examine an email marketing platform you have to take a look at consumer support and rates plans.
GetResponse: The Excellent and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a top quality option for a lot of individuals, but delving into its virtues and flaws will assist reveal whether it is a great fit for your organization in particular.
What GetResponse Is Good At
GetResponse is created to help you develop and perform impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for people with differing skill levels.
Ease of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has an outstanding directed onboarding procedure, strolling you through the process of building your first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its reps are knowledgeable, helpful, and quick to respond to demands. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you want to use customization at scale.
GetResponse‘s strategic, sequential technique to email marketing has various advantages for users. Support and convert leads with highly targeted campaigns. Develop engagement and client loyalty through relevant messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that practically anybody can set up an innovative automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation functions likewise permit advanced division. Develop lists of subscribers with comparable qualities or habits, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are more likely to react and do something about it.
Liberty to design: GetResponse enables you to develop professional-looking emails with ease. Users enjoy the large variety of email templates offered, but you can likewise use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to find and recycle design aspects from emails that have actually been successful in the past. Either way, it‘s simple to make your e-mails stand out, even with restricted or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way down to the actions of specific subscribers. The tool even builds up in-depth profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some notable shortcomings. Let‘s examine those so you can judge if any of these are deal breakers for your company.
Combination limitations: When you implement a brand-new tool, you desire something that fits into your existing tech stack quickly. Regrettably, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software, there are some noteworthy omissions, especially with project management platforms. And some crucial combinations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as trusted as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a substantial aid, however GetResponse‘s tool does not instantly create mobile-friendly versions. Therefore, you have to design the landing page view for mobile visitors separately. This seems like a big miss out on, considered that a lot of of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s standard plan used to include more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran clients. To open sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding support choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you generally don’t want to need to phone someone or submit a form and wait for an response. That‘s why live chat is such a beneficial tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can speak to a genuine human who can solve more complicated problems.
Assist Center
While live chat is the primary assistance alternative available, a quick click of the enigma button on the homepage takes you to the additional aid options. You can select to:
- Fill out a fast form to email GetResponse
- Browse product in the Assistance
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you pick the Business plan.
Aside from video tours, the Help Center, and all the consumer assistance choices, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t just help you get the most out of GetResponse, they also assist you enhance your total marketing skills. Present course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is advanced than most other options on the market. Its email marketing, reporting, and landing page/form contractors are also rather effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat option and while excellent, numerous company owner would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars feature. This puts a substantial constraint on many organizations, but particularly huge ones. They are most likely to have a big audience that far exceeds 500 people.
Lastly, although not a big issue, the fact that a lot of the GetResponse integrations depend on Zapier is barely perfect.
We recommend giving the free trial a spin. The platform has a lot to offer if you choose the best plan for you.GetResponse Segmentation