We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Partner Program
However, among the names that gets drifted around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has been around since forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you should have the ability to determine if GetResponse is powerful enough to use for your service.
What is GetResponse? GetResponse Partner Program
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their complimentary permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise provide a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an limitless number of emails to as much as 1,000 subscribers
- Marketing Automation –starting at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for up to 1,000 customers.
- Max – custom pricing
- Max2 – custom prices.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you have an interest in using either of them, you‘ll require to call GetResponse to set up a demonstration, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 1 month totally free, by means of a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to build complicated autoresponder sequences based upon user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing feature (which instantly sends suggestion emails to your website visitors who don’t finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order confirmation emails.
- SMS marketing – the option to send out marketing text messages is just offered on the ‘Max‘ plans.
- Support – phone assistance is just readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the evaluation– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from a few of its crucial competitors‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t use an completely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the alternative of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some lovely decent features – the plan lets you access core email marketing functions, the complete variety of design templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not have the ability to use any autoresponders or automation features on this plan at all.
{ But nevertheless, the complimentary plan represents a good way to try the item out and to get going with email marketing specifically if you have a small list and just want to send newsletters periodically to it. | Even so, the complimentary plan represents a great way to try the item out and to get going with email marketing especially if you have a little list and simply want to send newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Include special elements like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email templates. You can conserve templates for future use, style in HTML, or build your own style from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically utilize the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer assistance: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to evaluate the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to establish my first email within 10 minutes and it felt truly intuitive.
Design your very first email with GetResponse.
As soon as you produce a free account, you can straight begin designing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email templates. For instance, you can ‘ inform, promote, welcome‘ your customers. Say you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later.
After you choose a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the editing choices are revealed when you need them. So it‘s all very intuitive.
Old-fashioned HTML code lovers can start based upon an HTML design or code it from scratch, however that isn’t required at all. It is excellent to know that there is likewise an alternative for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and appearance of your email. Set up the number of columns you want, fundamental colors, and so on. The main editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I always utilize the exact same elements for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and choose the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but also works with a Google Analytics integration.
With eCommerce tracking you know which projects drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email similar to typical newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to produce automation to welcome my new clients. I start with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks impressive. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as lots of e-mails and conditions as you desire.
For this email project, I‘ve created a circulation where my new customers get two e-mails in 2 days. Then, for my convenience, I separate customers who clicked my email. As soon as the project starts, GetResponse keeps an eye on all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to develop total customer journeys. Create your own automation, construct customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. As soon as you‘ve chosen your lead magnet, you can build out your funnel.
The whole funnel structure process is directed. You get tips of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll develop a signup landing page. Choose the template, tweak your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to go with higher plans.
I love that I can design a entire funnel in one dashboard, all with the capability to track essential stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will instantly generate a individualized website.
Other website building choices include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for just 5 minutes, I was able to produce a good homepage with very little effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, reposition aspects, change padding and more.
There‘s a different menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more modification when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After picking your title, you include time, date, and duration of the webinar. You pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to show a function or product you can live-share your screen. If I‘m aiming to sell a item, I can include a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently offers 198 templates. To be truthful, I ‘d stick to the latest 100 templates, some of the older ones … look truly old.
After choosing a landing page template you can begin editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. But after messing around a bit you‘ll rapidly understand what is what and grab the best elements.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as lots of versions as you want, in addition to forms and thank-you pages. GetResponse Partner Program
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software has more fancy features. If GetResponse can provide their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story does not end here however. To evaluate an email marketing platform you have to take a look at customer assistance and rates plans.
GetResponse: The Great and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a top quality service for a lot of people, however diving into its virtues and defects will help expose whether it is a good fit for your company in particular.
What GetResponse Is Good At
GetResponse is designed to assist you develop and carry out impactful email marketing projects in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Ease of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has an excellent guided onboarding procedure, strolling you through the process of constructing your very first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its reps are well-informed, handy, and quick to react to requests. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is key if you wish to utilize personalization at scale.
GetResponse‘s tactical, sequential method to email marketing has various advantages for users. Support and convert leads with extremely targeted campaigns. Build engagement and customer commitment through relevant messaging. And develop landing pages to collect tons of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly anybody can set up an advanced automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features also permit innovative segmentation. Develop lists of subscribers with comparable qualities or behaviors, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that recipients are more likely to respond and act.
Flexibility to create: GetResponse permits you to develop professional-looking emails with ease. Users love the vast number of email templates available, however you can also utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and reuse style components from emails that have succeeded in the past. In either case, it‘s easy to make your emails stand out, even with limited or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way down to the actions of private subscribers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s analyze those so you can evaluate if any of these are deal breakers for your organization.
Integration restrictions: When you execute a brand-new tool, you desire something that suits your existing tech stack quickly. Sadly, this is an area where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software application, there are some significant omissions, particularly with task management platforms. And some crucial combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as trustworthy as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial aid, however GetResponse‘s tool does not immediately create mobile-friendly variations. Hence, you need to create the landing page view for mobile visitors independently. This appears like a huge miss, considered that so many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile problems: In addition, the drag-and-drop editor is difficult to use on mobile. Aside from making small, primary changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan utilized to consist of more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To unlock advanced automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you typically do not wish to have to phone someone or complete a form and wait on an answer. That‘s why live chat is such a useful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a real human who can resolve more complicated problems.
Assist Center
While live chat is the main assistance option on offer, a quick click of the enigma button on the homepage takes you to the extra aid options. You can pick to:
- Complete a quick type to email GetResponse
- Browse product in the Aid Center
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video tours, the Assistance Center, and all the client support choices, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not just help you get the most out of GetResponse, they likewise help you enhance your overall marketing skills. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Review – Decision
In general, GetResponse is terrific.
Its marketing automation function is more advanced than many other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise quite efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We evaluated the 24/7 live chat choice and while excellent, numerous entrepreneur would still like to be able to call.
This program also has a basic limitation of 500 participants for its webinars feature. This positions a substantial restriction on numerous services, but specifically big ones. They are most likely to have a large audience that far exceeds 500 people.
Finally, although not a huge issue, the reality that much of the GetResponse integrations depend on Zapier is hardly perfect.
We recommend providing the free trial a spin. The platform has a lot to provide if you choose the best plan for you. GetResponse Partner Program