We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Example Workflows
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around considering that permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you must be able to figure out if GetResponse is powerful enough to use for your company.
What is GetResponse? GetResponse Example Workflows
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic division, and more. Their free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unlimited number of emails to as much as 1,000 subscribers
- Marketing Automation –starting at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 subscribers.
- Max – customized pricing
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, specific rates depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to schedule a demo, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for thirty days free of charge, by means of a trial that you can access here.
Secret differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to develop intricate autoresponder series based on user behaviour) is only completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing feature (which instantly sends out pointer emails to your site visitors who don’t finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order confirmation e-mails.
- SMS marketing – the choice to send out marketing text is just available on the ‘Max‘ plans.
- Support – phone support is only available on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I progress through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from a few of its essential competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t use an totally complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the alternative of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some pretty decent functions – the plan lets you access core email marketing features, the full range of templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ But even so, the totally free plan represents a good way to attempt the item out and to start with email marketing specifically if you have a little list and simply wish to send newsletters periodically to it. | Even so, the totally free plan represents a great way to attempt the product out and to get going with email marketing particularly if you have a little list and simply desire to send out newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Include unique components like images, video and products to your emails.
- Email design templates: GetResponse features 120+ email templates. You can save design templates for future usage, design in HTML, or build your own style from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Client assistance: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the details
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my first email within 10 minutes and it felt really user-friendly.
Design your first email with GetResponse.
When you produce a totally free account, you can straight start creating your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, welcome‘ your clients. Say you like an email design template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later.
After you choose a design template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the editing alternatives are revealed when you need them. It‘s all very user-friendly.
Old school HTML code enthusiasts can begin based upon an HTML design or code it from scratch, however that isn’t required at all. It is great to understand that there is also an alternative for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design section, you decide the structure and look of your email. Set up how many columns you want, basic colors, etc. The main editing is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly use the same components for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the whole email. Include subject lines, sender email address, and pick the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however also deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like normal newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling gives you control over email shipment. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to produce automation to welcome my brand-new customers. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks outstanding. When you focus on the automation circulation, you recognize GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as numerous emails and conditions as you want.
For this email project, I have actually created a flow where my new consumers get two emails in two days. Then, for my benefit, I separate consumers who clicked my email. As soon as the campaign starts, GetResponse keeps track of all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to build complete consumer journeys. Produce your own automation, develop consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you have actually picked your lead magnet, you can build out your funnel.
The whole funnel structure procedure is assisted. You get recommendations of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to create a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the design template, fine-tune your copy and style, and release the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your campaign‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to opt for higher plans.
I love that I can develop a whole funnel in one control panel, all with the capability to track important stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will automatically create a personalized website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter fonts, text sizes, add/remove images, rearrange elements, adjust cushioning and more.
There‘s a different menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. You pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to reveal a feature or item you can live-share your screen. If I‘m wanting to offer a item, I can include a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently provides 198 design templates. To be truthful, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can begin editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. However after playing around a bit you‘ll rapidly know what is what and grab the ideal elements.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as lots of variants as you desire, together with forms and thank-you pages. GetResponse Example Workflows
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software application has more fancy functions. If GetResponse can provide their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into customers. The story does not end here. To review an email marketing platform you have to take a look at customer assistance and rates plans.
GetResponse: The Good and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a premium option for a lot of people, but delving into its virtues and flaws will help expose whether it is a great fit for your service in particular.
What GetResponse Is Good At
GetResponse is developed to assist you develop and perform impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for people with varying ability levels.
Ease of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has an exceptional assisted onboarding process, walking you through the procedure of building your very first email campaign with valuable videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its reps are knowledgeable, valuable, and quick to react to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being far more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you wish to use customization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has many advantages for users. Support and transform leads with highly targeted projects. Construct engagement and customer commitment through pertinent messaging. And create landing pages to gather tons of interested subscribers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that practically anyone can establish an innovative automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation features also allow for advanced division. Create lists of customers with comparable qualities or habits, then send customized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that recipients are most likely to respond and take action.
Liberty to develop: GetResponse enables you to create professional-looking e-mails with ease. Users enjoy the large variety of email templates offered, but you can likewise utilize the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to discover and reuse style components from emails that have actually succeeded in the past. Either way, it‘s simple to make your e-mails stand out, even with restricted or no design abilities.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way to the actions of private customers. The tool even builds up comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s analyze those so you can evaluate if any of these are deal breakers for your organization.
Integration restrictions: When you implement a new tool, you want something that suits your existing tech stack quickly. This is an location where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software application, there are some noteworthy omissions, especially with task management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial assistance, but GetResponse‘s tool doesn’t instantly produce mobile-friendly versions. Hence, you need to design the landing page view for mobile visitors individually. This appears like a big miss out on, given that a lot of of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: Additionally, the drag-and-drop editor is difficult to use on mobile. Aside from making small, simple modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan utilized to include more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time clients. To unlock sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional support options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you usually don’t want to need to phone someone or fill out a form and wait on an response. That‘s why live chat is such a useful tool for software assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can speak to a genuine human who can fix more complex problems.
Assist Center
While live chat is the main assistance alternative available, a fast click of the enigma button on the homepage takes you to the extra help alternatives. You can choose to:
- Submit a quick type to email GetResponse
- Search product in the Assistance
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video trips, the Assistance Center, and all the customer support choices, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products do not just assist you get the most out of GetResponse, they likewise help you improve your total marketing abilities. Current course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is great.
Its marketing automation feature is more advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat choice and while terrific, many business owners would still like to be able to call.
This program also has a basic limitation of 500 attendees for its webinars include. This puts a huge restriction on many services, but specifically huge ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Lastly, although not a big concern, the fact that a number of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest giving the complimentary trial a spin. The platform has a lot to offer if you select the ideal plan for you. GetResponse Example Workflows