We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Mike Morris GetResponse
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has been around since forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you should have the ability to determine if GetResponse is powerful enough to use for your company.
What is GetResponse? Mike Morris GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic division, and more. Their totally free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise use a generous 50% discount rate to NGOs.
Try GetResponse free of charge
GetResponse pricing
There are six pricing plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an endless number of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 customers.
- Max – custom-made pricing
- Max2 – customized prices.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced features (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to schedule a demonstration, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days free of charge, by means of a trial that you can access here.
Key distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to construct intricate autoresponder series based upon user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which immediately sends reminder emails to your site visitors who don’t finish an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order confirmation emails.
- SMS marketing – the choice to send marketing text is just available on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from some of its crucial rivals‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t offer an totally complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the alternative of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some beautiful good functions – the plan lets you access core email marketing features, the full series of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ However even so, the free plan represents a good way to attempt the item out and to get going with email marketing particularly if you have a little list and simply want to send newsletters occasionally to it. | Even so, the complimentary plan represents a excellent method to try the item out and to get going with email marketing specifically if you have a small list and just desire to send newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Include special aspects like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email design templates. You can conserve design templates for future use, design in HTML, or build your own style from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer support: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the information
Now to the part you have actually been waiting on. We‘re going to examine the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to establish my first email within 10 minutes and it felt truly user-friendly.
Style your very first email with GetResponse.
When you produce a complimentary account, you can straight start designing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email templates. For example, you can ‘educate, promote, invite‘ your consumers. State you like an email design template, press “save“ and it shows up in ‘My templates‘ tab to reuse later on.
After you select a template, you start customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the editing alternatives are shown when you require them. So it‘s all extremely user-friendly.
Traditional HTML code fans can begin based on an HTML style or code it from scratch, but that isn’t required at all. It is good to understand that there is also an alternative for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you choose the structure and appearance of your email. Establish the number of columns you desire, fundamental colors, and so on. The primary modifying is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the exact same components for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Offered you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email just like typical newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling offers you control over email delivery. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to develop automation to invite my brand-new consumers. I start with pre-made automation template. And after a few clicks I already have this:
I understand, it looks outstanding. When you zoom in on the automation flow, you understand GetResponse has actually done half the work for you. It‘s easy to alter everything like you want it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can include as numerous emails and conditions as you want.
For this email project, I‘ve produced a circulation where my new clients get 2 emails in two days. Then, for my convenience, I separate clients who clicked on my email. As soon as the project starts, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to construct total consumer journeys. Create your own automation, build consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you have actually chosen your lead magnet, you can build out your funnel.
The whole funnel building procedure is directed. You get suggestions of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly uses a thank you page design template. Smart! Mike Morris GetResponse
How to create a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the template, modify your copy and style, and release the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial stats to monitor your campaign‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to select higher plans.
I love that I can develop a whole funnel in one dashboard, all with the capability to track important stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will immediately generate a customized website.
Other website structure choices include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Including logos and images
After fiddling with the builder for just 5 minutes, I was able to create a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can change font styles, text sizes, add/remove images, reposition aspects, adjust padding and more.
There‘s a separate menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep track of webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to show a function or product you can live-share your screen. If I‘m aiming to sell a item, I can include a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently uses 198 design templates. Although to be honest, I ‘d stick to the newest 100 design templates, a few of the older ones … look actually old.
After picking a landing page template you can begin modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. But after messing around a bit you‘ll rapidly know what is what and get the right aspects.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you create as many versions as you want, along with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more elegant functions. If GetResponse can offer their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to convert visitors into customers. The story doesn’t end here though. To examine an email marketing platform you have to look at customer assistance and prices plans.
GetResponse: The Good and the Bad
There are many aspects to evaluate email marketing platforms on. GetResponse is a top quality option for a lot of people, but delving into its virtues and flaws will assist reveal whether it is a great suitable for your company in particular.
What GetResponse Is Good At
GetResponse is developed to help you develop and perform impactful email marketing projects in line with your sales method. The tool is rich in features while still being easy to use for people with differing ability levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has an exceptional directed onboarding process, strolling you through the procedure of building your first email project with helpful videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are well-informed, practical, and fast to react to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become a lot more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to use customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has various benefits for users. Support and convert leads with extremely targeted campaigns. Construct engagement and consumer commitment through relevant messaging. And develop landing pages to gather lots of interested subscribers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that practically anybody can establish an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features also enable sophisticated division. Create lists of subscribers with similar qualities or habits, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are more likely to respond and take action.
Liberty to design: GetResponse allows you to create professional-looking emails with ease. Users like the vast variety of email templates readily available, however you can also use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to find and recycle style aspects from emails that have succeeded in the past. Either way, it‘s easy to make your emails stand apart, even with limited or no design skills.
Strong reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way to the actions of individual subscribers. The tool even builds up detailed profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some notable imperfections. Let‘s examine those so you can evaluate if any of these are deal breakers for your organization.
Combination limitations: When you carry out a brand-new tool, you desire something that suits your existing tech stack quickly. Sadly, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some notable omissions, especially with project management platforms. And some essential integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trusted as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a substantial assistance, but GetResponse‘s tool does not immediately create mobile-friendly versions. Thus, you have to design the landing page view for mobile visitors separately. This seems like a big miss out on, given that many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Additionally, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan used to include more automation features, however eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time consumers. To open sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding support alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast question, you usually do not wish to need to phone someone or submit a form and wait on an response. That‘s why live chat is such a beneficial tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a real human who can solve more complex problems.
Assist Center
While live chat is the primary support alternative on offer, a fast click of the question mark button on the homepage takes you to the extra help alternatives. You can select to:
- Submit a fast form to email GetResponse
- Search material in the Assistance
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you pick the Enterprise plan.
Aside from video trips, the Aid Center, and all the client support options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials do not simply help you get the most out of GetResponse, they likewise help you improve your total marketing abilities. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than many other alternatives on the market. Its email marketing, reporting, and landing page/form builders are also rather effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat option and while great, many entrepreneur would still like to be able to call.
This program also has a standard limitation of 500 participants for its webinars feature. This puts a big restriction on many services, however particularly big ones. They are more likely to have a big audience that far goes beyond 500 people.
Although not a big concern, the truth that many of the GetResponse combinations rely on Zapier is barely ideal.
We recommend offering the complimentary trial a spin. The platform has a lot to provide if you select the best plan for you.Mike Morris GetResponse