We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Contact GetResponse
Nevertheless, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around since permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you should have the ability to figure out if GetResponse is effective enough to utilize for your organization.
What is GetResponse? Contact GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental division, and more. Their free permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They also use a generous 50% discount to NGOs.
GetResponse rates
There are 6 prices plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an unlimited variety of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 subscribers.
- Max – customized rates
- Max2 – custom rates.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated functions (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to get in touch with GetResponse to arrange a demonstration, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days for free, by means of a trial that you can access here.
Key differences in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to construct complex autoresponder series based on user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which immediately sends out pointer emails to your site visitors who do not finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same chooses order verification emails.
- SMS marketing – the option to send out marketing text messages is only offered on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the evaluation– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from a few of its key competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t provide an totally complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some beautiful good functions – the plan lets you access core email marketing features, the full range of design templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But nevertheless, the complimentary plan represents a excellent way to try the product out and to start with email marketing particularly if you have a small list and just want to send out newsletters periodically to it. | Even so, the free plan represents a good way to try the product out and to get going with email marketing specifically if you have a small list and just want to send out newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Include special elements like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email templates. You can conserve design templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to set up my very first email within 10 minutes and it felt really user-friendly.
Style your very first email with GetResponse.
When you produce a free account, you can straight start developing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 classifications of email templates. For instance, you can ‘ inform, promote, welcome‘ your customers. Say you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you select a design template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the modifying alternatives are shown when you need them. So it‘s all really intuitive.
Traditional HTML code lovers can start based on an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is likewise an choice for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and appearance of your email. Set up the number of columns you desire, standard colors, and so on. The main editing is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly use the exact same elements for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but likewise works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like regular newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to produce automation to welcome my new clients. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks excellent. When you focus on the automation flow, you realize GetResponse has done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as numerous emails and conditions as you desire.
For this email project, I have actually developed a flow where my brand-new customers get two e-mails in two days. For my convenience, I separate customers who clicked on my email. As soon as the campaign begins, GetResponse keeps an eye on all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to build complete client journeys. Produce your own automation, develop client profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you‘ve picked your lead magnet, you can develop out your funnel.
The entire funnel building procedure is assisted. You get ideas of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly provides a thank you page design template. Smart! Contact GetResponse
How to develop a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the template, tweak your copy and style, and release the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your vital statistics to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to go with greater plans.
I love that I can create a entire funnel in one dashboard, all with the capability to track vital statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will automatically produce a individualized website.
Other website building choices include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I was able to produce a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter font styles, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After picking your title, you add time, date, and duration of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to show a feature or item you can live-share your screen. If I‘m wanting to sell a product, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 templates. To be truthful, I ‘d stick to the latest 100 design templates, some of the older ones … look really old.
After choosing a landing page design template you can begin modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. But after messing around a bit you‘ll rapidly understand what is what and get the best elements.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The top left corner of the page lets you create as lots of versions as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What comes next is probably my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Of course, some specialized landing page software application has more expensive features. If GetResponse can offer their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to convert visitors into clients. The story doesn’t end here. To evaluate an email marketing platform you need to look at customer support and rates plans.
GetResponse: The Good and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a top quality solution for a great deal of people, but diving into its virtues and defects will assist expose whether it is a great suitable for your company in particular.
What GetResponse Is Good At
GetResponse is created to assist you develop and carry out impactful email marketing projects in line with your sales method. The tool is abundant in features while still being easy to use for people with varying skill levels.
Ease of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has an excellent guided onboarding process, strolling you through the process of building your first email project with valuable videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are experienced, useful, and fast to respond to demands. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being far more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to use personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has numerous benefits for users. Support and convert leads with highly targeted projects. Develop engagement and customer commitment through pertinent messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that nearly anybody can establish an innovative automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation functions also enable advanced segmentation. Develop lists of subscribers with similar qualities or behaviors, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of customization means that recipients are most likely to respond and do something about it.
Freedom to develop: GetResponse permits you to produce professional-looking emails with ease. Users love the huge variety of email design templates available, however you can likewise utilize the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to find and recycle style aspects from emails that have been successful in the past. Either way, it‘s simple to make your emails stick out, even with minimal or no design skills.
Solid reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way down to the actions of individual customers. The tool even develops comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Combination limitations: When you carry out a new tool, you want something that suits your existing tech stack quickly. Regrettably, this is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some significant omissions, particularly with task management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial assistance, but GetResponse‘s tool does not automatically create mobile-friendly versions. Therefore, you have to create the landing page view for mobile visitors individually. This appears like a big miss out on, given that so many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, rudimentary changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan utilized to include more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To open advanced automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance options and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast question, you usually do not wish to have to phone someone or fill out a form and await an response. That‘s why live chat is such a useful tool for software support. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a real human who can resolve more complicated problems.
Help
While live chat is the primary assistance option on offer, a quick click of the question mark button on the homepage takes you to the additional help alternatives. You can pick to:
- Fill out a fast type to email GetResponse
- Search material in the Help
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you select the Business plan.
Aside from video trips, the Assistance Center, and all the consumer support options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not just assist you get the most out of GetResponse, they likewise help you improve your total marketing skills. Current course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation feature is advanced than the majority of other options on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We evaluated the 24/7 live chat option and while terrific, many entrepreneur would still like to be able to call.
This program likewise has a basic limitation of 500 participants for its webinars include. This places a big constraint on many services, but specifically big ones. They are most likely to have a large audience that far goes beyond 500 people.
Finally, although not a big issue, the reality that a lot of the GetResponse combinations count on Zapier is barely perfect.
We suggest offering the free trial a spin. The platform has a lot to offer if you choose the right plan for you.Contact GetResponse