We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Segment In GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around because forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you should have the ability to figure out if GetResponse is powerful enough to use for your business.
What is GetResponse? Segment In GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental segmentation, and more. Their complimentary permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also offer a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are six pricing plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unrestricted variety of e-mails to as much as 1,000 customers
- Marketing Automation – beginning at $59 each month for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 customers.
- Max – customized pricing
- Max2 – customized pricing.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced functions (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to get in touch with GetResponse to schedule a demonstration, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days totally free, through a trial that you can access here.
Key differences in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to develop complex autoresponder series based upon user behaviour) is only completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which automatically sends pointer emails to your site visitors who don’t finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order verification emails.
- SMS marketing – the option to send marketing text messages is only available on the ‘Max‘ plans.
- Support – phone assistance is only offered on the Max2 plan, on which you also get a dedicated account supervisor (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the review– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from some of its key rivals‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t use an totally totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the alternative of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some pretty decent functions – the plan lets you gain access to core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ But however, the free plan represents a great way to attempt the product out and to get going with email marketing particularly if you have a small list and simply want to send out newsletters periodically to it. | Even so, the free plan represents a good way to attempt the item out and to get going with email marketing particularly if you have a little list and simply want to send out newsletters occasionally to it.
GetResponse‘s essential functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Add special components like images, video and products to your e-mails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve templates for future usage, design in HTML, or construct your own style from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Customer support: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Review: the information
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to set up my first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
Once you develop a complimentary account, you can directly begin creating your actual email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, invite‘ your clients. Say you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later on.
After you pick a design template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never frustrating. All the modifying choices are revealed when you require them. So it‘s all really instinctive.
Old school HTML code fans can start based upon an HTML style or code it from scratch, but that isn’t required at all. It is great to know that there is also an option for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout area, you choose the structure and appearance of your email. Establish the number of columns you desire, basic colors, etc. The primary editing is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I constantly use the very same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even add a ‘recommended items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however likewise deals with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email similar to regular newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling offers you manage over email delivery. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to create automation to welcome my new consumers. I begin with pre-made automation template. And after a few clicks I currently have this:
I know, it looks remarkable. When you zoom in on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can include as lots of emails and conditions as you want.
For this email project, I have actually produced a circulation where my brand-new consumers get two emails in 2 days. For my convenience, I separate customers who clicked on my email. As soon as the campaign starts, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to construct total customer journeys. Produce your own automation, build consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you‘ve chosen your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is assisted. You get tips of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly offers a thank you page template. Smart! Segment In GetResponse
How to produce a conversion funnel
As your initial step, you‘ll develop a signup landing page. Choose the template, fine-tune your copy and style, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital stats to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to go with higher plans.
I adore that I can develop a whole funnel in one dashboard, all with the ability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will instantly produce a individualized website.
Other website building alternatives include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logo designs and images
After fiddling with the builder for just 5 minutes, I was able to produce a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can change fonts, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further customization when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After picking your title, you add time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to reveal a function or product you can live-share your screen. If I‘m aiming to sell a product, I can include a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently offers 198 templates. Although to be truthful, I ‘d stay with the newest 100 templates, some of the older ones … look really old.
After picking a landing page design template you can start editing. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. But after playing around a bit you‘ll quickly understand what is what and get the right components.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you develop as numerous variants as you want, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more expensive functions. If GetResponse can give their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to transform visitors into customers. The story does not end here. To review an email marketing platform you have to look at client support and pricing plans.
GetResponse: The Excellent and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a top quality service for a great deal of people, however delving into its virtues and flaws will assist expose whether it is a good fit for your company in particular.
What GetResponse Is Good At
GetResponse is designed to help you produce and carry out impactful email marketing projects in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with differing skill levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding procedure, strolling you through the procedure of constructing your very first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its representatives are educated, helpful, and quick to react to requests. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you want to utilize customization at scale.
GetResponse‘s strategic, sequential technique to email marketing has many advantages for users. Support and convert leads with extremely targeted projects. Build engagement and client loyalty through pertinent messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that practically any person can establish an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation functions likewise enable innovative division. Produce lists of customers with comparable qualities or habits, then send customized messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that receivers are most likely to react and take action.
Liberty to design: GetResponse enables you to develop professional-looking e-mails with ease. Users love the huge variety of email design templates readily available, but you can likewise utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and recycle design elements from emails that have been successful in the past. In either case, it‘s easy to make your e-mails stand apart, even with minimal or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way to the actions of private customers. The tool even builds up detailed profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant imperfections. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Integration constraints: When you execute a brand-new tool, you desire something that suits your existing tech stack quickly. This is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some noteworthy omissions, particularly with task management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a huge help, but GetResponse‘s tool does not instantly create mobile-friendly variations. Therefore, you need to develop the landing page view for mobile visitors individually. This looks like a huge miss out on, considered that many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Moreover, the drag-and-drop editor is difficult to use on mobile. Aside from making small, fundamental changes, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan utilized to include more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time consumers. To open innovative automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding assistance choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you typically do not wish to need to phone someone or fill out a form and wait on an response. That‘s why live chat is such a beneficial tool for software support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a real human who can fix more complicated issues.
Assist
While live chat is the primary support alternative on offer, a fast click of the question mark button on the homepage takes you to the additional help options. You can choose to:
- Fill out a quick form to email GetResponse
- Browse material in the Assistance
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you choose the Enterprise plan.
Aside from video trips, the Help Center, and all the consumer support choices, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t just help you get the most out of GetResponse, they also help you improve your general marketing abilities. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Decision
In general, GetResponse is excellent.
Its marketing automation feature is more advanced than the majority of other options on the marketplace. Its email marketing, reporting, and landing page/form builders are also rather efficient. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat alternative and while excellent, many company owner would still like to be able to call.
This program likewise has a standard limitation of 500 guests for its webinars include. This places a big constraint on numerous companies, however particularly big ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Finally, although not a big issue, the truth that much of the GetResponse integrations depend on Zapier is barely ideal.
We suggest providing the free trial a spin. The platform has a lot to use if you select the ideal plan for you.Segment In GetResponse