We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Signature Field
Nevertheless, one of the names that gets floated around when speaking about email marketing software is GetResponse.
It is among those tools that has been around given that forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to determine if GetResponse is effective enough to use for your business.
What is GetResponse? GetResponse Signature Field
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental division, and more. Their free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also offer a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an endless variety of e-mails to up to 1,000 customers
- Marketing Automation –starting at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 customers.
- Max – custom-made rates
- Max2 – customized prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to call GetResponse to schedule a demonstration, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days free of charge, via a trial that you can access here.
Key distinctions between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to construct complicated autoresponder series based on user behaviour) is only totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery function (which immediately sends out suggestion emails to your site visitors who do not finish an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order confirmation emails.
- SMS marketing – the alternative to send out marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone support is just readily available on the Max2 plan, on which you also get a devoted account supervisor (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the evaluation– however first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its crucial rivals‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t use an totally complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the option of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some lovely decent functions – the plan lets you gain access to core email marketing functions, the complete variety of design templates, a website builder and a landing page builder.
To use this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However however, the complimentary plan represents a good way to try the item out and to get going with email marketing especially if you have a small list and simply want to send out newsletters occasionally to it. | Even so, the totally free plan represents a excellent way to try the product out and to get going with email marketing especially if you have a small list and just want to send out newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them straight. Add special aspects like images, video and items to your emails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve design templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Client assistance: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to set up my first email within 10 minutes and it felt truly instinctive.
Design your first email with GetResponse.
When you develop a complimentary account, you can directly begin creating your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 classifications of email templates. For instance, you can ‘ inform, promote, welcome‘ your clients. Say you like an email template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you choose a design template, you start customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the editing alternatives are shown when you need them. It‘s all extremely user-friendly.
Old-fashioned HTML code lovers can start based on an HTML style or code it from scratch, but that isn’t required at all. It is great to understand that there is likewise an choice for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and look of your email. Establish the number of columns you desire, fundamental colors, etc. The primary editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I always utilize the same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘recommended products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however also works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to regular newsletter styles, however then activate them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to welcome my brand-new customers. I begin with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks impressive. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email project, I have actually created a circulation where my new clients get two emails in two days. For my benefit, I separate customers who clicked on my email. Once the campaign starts, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to construct total consumer journeys. Create your own automation, build customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. Once you have actually chosen your lead magnet, you can construct out your funnel.
The whole funnel structure process is directed. You get ideas of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to develop a conversion funnel
As your first step, you‘ll create a signup landing page. Pick the template, fine-tune your copy and design, and publish the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your campaign‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to go with higher plans.
I adore that I can develop a entire funnel in one control panel, all with the ability to track crucial stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will automatically generate a customized website.
Other website structure options include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I was able to develop a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can alter font styles, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further modification when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you add time, date, and period of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and track webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you want to reveal a function or product you can live-share your screen. If I‘m looking to sell a product, I can add a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently provides 198 design templates. To be truthful, I ‘d stick to the most recent 100 design templates, some of the older ones … look truly old.
After selecting a landing page design template you can start editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly know what is what and get the best components.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as numerous versions as you desire, together with forms and thank-you pages. GetResponse Signature Field
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software has more fancy functions. If GetResponse can give their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story doesn’t end here though. To review an email marketing platform you have to take a look at customer support and pricing plans.
GetResponse: The Great and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a top quality solution for a lot of people, however diving into its virtues and flaws will assist expose whether it is a excellent suitable for your business in particular.
What GetResponse Is Good At
GetResponse is developed to help you produce and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for people with differing skill levels.
Alleviate of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has an exceptional assisted onboarding procedure, walking you through the process of constructing your very first email project with valuable videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are educated, useful, and quick to respond to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is essential if you wish to use customization at scale.
GetResponse‘s strategic, sequential method to email marketing has many benefits for users. Support and convert leads with highly targeted projects. Develop engagement and client commitment through relevant messaging. And produce landing pages to gather lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that nearly anyone can establish an sophisticated automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features also allow for advanced segmentation. Produce lists of customers with similar qualities or behaviors, then send customized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are most likely to respond and take action.
Flexibility to create: GetResponse allows you to create professional-looking e-mails with ease. Users enjoy the vast number of email design templates offered, however you can likewise utilize the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and recycle design components from emails that have succeeded in the past. In any case, it‘s simple to make your e-mails stand out, even with minimal or no style skills.
Solid reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way to the actions of individual customers. The tool even builds up detailed profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Combination limitations: When you implement a brand-new tool, you want something that suits your existing tech stack easily. Unfortunately, this is an location where GetResponse fails. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with task management platforms. And some crucial combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge help, however GetResponse‘s tool doesn’t immediately develop mobile-friendly variations. Hence, you have to design the landing page view for mobile visitors independently. This appears like a big miss out on, given that numerous of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: In addition, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan used to consist of more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time customers. To open sophisticated automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding assistance alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you normally don’t wish to need to phone somebody or submit a type and wait for an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a genuine human who can fix more complex issues.
Assist Center
While live chat is the primary assistance alternative on offer, a quick click of the question mark button on the homepage takes you to the extra aid alternatives. You can select to:
- Complete a quick form to email GetResponse
- Search material in the Aid Center
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you select the Enterprise plan.
Aside from video trips, the Help Center, and all the customer support options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not simply assist you get the most out of GetResponse, they also help you improve your total marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is great.
Its marketing automation feature is more advanced than a lot of other options on the market. Its email marketing, reporting, and landing page/form contractors are likewise quite efficient. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat option and while excellent, lots of business owners would still like to be able to call.
This program likewise has a standard limit of 500 participants for its webinars include. This positions a huge constraint on many companies, but particularly huge ones. They are most likely to have a large audience that far exceeds 500 individuals.
Finally, although not a huge issue, the reality that much of the GetResponse combinations depend on Zapier is hardly perfect.
We recommend offering the free trial a spin. The platform has a lot to provide if you choose the best plan for you. GetResponse Signature Field