We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Send GetResponse Async
However, among the names that gets drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around because permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you must be able to determine if GetResponse is powerful enough to utilize for your company.
What is GetResponse? Send GetResponse Async
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise provide a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an unrestricted number of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 monthly for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 customers.
- Max – customized rates
- Max2 – custom pricing.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, specific rates depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to get in touch with GetResponse to arrange a demo, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days free of charge, by means of a trial that you can access here.
Secret distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to develop complicated autoresponder sequences based on user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which automatically sends out reminder emails to your site visitors who do not complete an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order confirmation e-mails.
- SMS marketing – the alternative to send marketing text messages is only offered on the ‘Max‘ plans.
- Assistance – phone support is just readily available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically varied from a few of its key rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some lovely decent features – the plan lets you access core email marketing functions, the full range of templates, a website builder and a landing page builder.
However, to use this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not have the ability to utilize any autoresponders or automation features on this plan at all.
{ However even so, the complimentary plan represents a great way to try the product out and to get going with email marketing especially if you have a little list and simply want to send out newsletters occasionally to it. | Even so, the totally free plan represents a great method to try the item out and to get going with email marketing especially if you have a little list and simply want to send newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Include unique elements like images, video and products to your emails.
- Email design templates: GetResponse includes 120+ email templates. You can save design templates for future usage, style in HTML, or build your own design from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Consumer support: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly intuitive.
Design your first email with GetResponse.
Once you create a free account, you can directly start developing your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, welcome‘ your clients. Say you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to reuse later.
After you select a design template, you start customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the editing options are shown when you need them. So it‘s all extremely intuitive.
Old-fashioned HTML code lovers can start based upon an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to know that there is likewise an option for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and appearance of your email. Establish the number of columns you want, fundamental colors, etc. The primary modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly use the exact same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ advised products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and select the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but also deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like regular newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling offers you manage over email shipment. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to create automation to invite my brand-new clients. I start with pre-made automation design template. And after a few clicks I currently have this:
I know, it looks remarkable. When you zoom in on the automation flow, you recognize GetResponse has done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. For example, when a consumer buys something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as many e-mails and conditions as you want.
For this email project, I‘ve created a flow where my brand-new customers get 2 emails in 2 days. Then, for my benefit, I separate consumers who clicked on my email. Once the project starts, GetResponse tracks all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to build complete client journeys. Develop your own automation, build consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. When you have actually chosen your lead magnet, you can construct out your funnel.
The whole funnel building process is assisted. You get ideas of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to produce a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the template, tweak your copy and design, and publish the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your important stats to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to choose higher plans.
I adore that I can create a whole funnel in one control panel, all with the ability to track important statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will instantly create a customized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Adding logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to create a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange aspects, change padding and more.
There‘s a different menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more modification when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After selecting your title, you add time, date, and duration of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and monitor webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to show a function or product you can live-share your screen. If I‘m seeking to offer a product, I can add a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently offers 198 templates. Although to be truthful, I ‘d adhere to the newest 100 templates, some of the older ones … look actually old.
After picking a landing page design template you can begin modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll quickly know what is what and grab the best elements.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as many versions as you desire, together with forms and thank-you pages. Send GetResponse Async
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more expensive features. If GetResponse can offer their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to transform visitors into clients. The story doesn’t end here however. To evaluate an email marketing platform you have to take a look at client assistance and rates plans.
GetResponse: The Good and the Bad
There are many factors to judge email marketing platforms on. GetResponse is a premium solution for a lot of individuals, but delving into its virtues and defects will help expose whether it is a great fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you create and perform impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for individuals with varying skill levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and interface are simple to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding procedure, walking you through the procedure of developing your first email project with valuable videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, valuable, and fast to respond to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you want to use personalization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has many advantages for users. Nurture and convert leads with highly targeted campaigns. Construct engagement and client loyalty through appropriate messaging. And produce landing pages to gather tons of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that almost any person can set up an innovative automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features also allow for sophisticated division. Produce lists of subscribers with comparable qualities or habits, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of personalization implies that recipients are more likely to respond and take action.
Freedom to develop: GetResponse allows you to produce professional-looking e-mails with ease. Users like the large number of email templates offered, however you can likewise utilize the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to discover and reuse design components from emails that have actually succeeded in the past. In any case, it‘s easy to make your e-mails stick out, even with minimal or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way to the actions of private subscribers. The tool even develops comprehensive profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant shortcomings. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Integration constraints: When you implement a brand-new tool, you want something that fits into your existing tech stack easily. This is an area where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, especially with project management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a big aid, but GetResponse‘s tool does not immediately produce mobile-friendly versions. Therefore, you have to create the landing page view for mobile visitors separately. This seems like a big miss, considered that numerous of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Moreover, the drag-and-drop editor is tough to use on mobile. Aside from making small, fundamental changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan used to consist of more automation functions, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran customers. To open innovative automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding support choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you generally do not want to have to phone someone or fill out a kind and wait for an answer. That‘s why live chat is such a useful tool for software support. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a real human who can resolve more complicated issues.
Help
While live chat is the primary support alternative available, a fast click of the question mark button on the homepage takes you to the extra assistance choices. You can select to:
- Fill out a fast type to email GetResponse
- Browse material in the Aid
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you choose the Business plan.
Aside from video tours, the Assistance Center, and all the customer support options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not just help you get the most out of GetResponse, they also help you improve your general marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is fantastic.
Its marketing automation function is advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat alternative and while fantastic, many business owners would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars feature. This places a substantial constraint on numerous businesses, but especially huge ones. They are more likely to have a large audience that far goes beyond 500 individuals.
Lastly, although not a big issue, the reality that a lot of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend providing the free trial a spin. The platform has a lot to use if you select the right plan for you. Send GetResponse Async