We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Review GetResponse
Nevertheless, one of the names that gets drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around since forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you should be able to determine if GetResponse is effective enough to use for your service.
What is GetResponse? Review GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their complimentary permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also use a generous 50% discount to NGOs.
GetResponse prices
There are six prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an unrestricted number of emails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for as much as 1,000 subscribers.
- Max – customized pricing
- Max2 – custom pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer innovative functions (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to contact GetResponse to set up a demonstration, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Good discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month for free, via a trial that you can access here.
Secret distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which enables you to build intricate autoresponder series based upon user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which automatically sends out suggestion emails to your website visitors who don’t complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order verification e-mails.
- SMS marketing – the choice to send out marketing text is only readily available on the ‘Max‘ plans.
- Assistance – phone assistance is only readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the review– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from a few of its crucial competitors‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the alternative of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some beautiful decent functions – the plan lets you gain access to core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the free plan represents a great way to try the item out and to get going with email marketing especially if you have a small list and simply want to send newsletters sometimes to it. | Even so, the complimentary plan represents a excellent way to attempt the product out and to get going with email marketing especially if you have a small list and just desire to send newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Include special aspects like images, video and products to your emails.
- Email design templates: GetResponse includes 120+ email templates. You can save templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically utilize the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Customer assistance: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to set up my first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
Once you create a totally free account, you can directly begin creating your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 classifications of email templates. For instance, you can ‘ inform, promote, invite‘ your clients. State you like an email template, press “save“ and it appears in ‘My design templates‘ tab to reuse later.
After you choose a template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never overwhelming. All the editing options are shown when you need them. It‘s all really intuitive.
Old school HTML code lovers can begin based on an HTML design or code it from scratch, however that isn’t required at all. It is excellent to know that there is also an choice for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and appearance of your email. Establish the number of columns you desire, fundamental colors, etc. The primary modifying is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and areas. I always utilize the exact same elements for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Offered you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ advised products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but also works with a Google Analytics combination.
With eCommerce tracking you know which projects drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to regular newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to develop automation to welcome my brand-new customers. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks remarkable. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you activate an email (action). My first action is sending a welcome email. You can include as lots of emails and conditions as you want.
For this email campaign, I‘ve produced a circulation where my brand-new consumers get 2 emails in 2 days. For my benefit, I separate consumers who clicked on my email. As soon as the campaign begins, GetResponse monitors all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to build complete customer journeys. Create your own automation, develop consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. As soon as you‘ve picked your lead magnet, you can develop out your funnel.
The whole funnel building process is guided. You get tips of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to produce a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the template, tweak your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your campaign‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to opt for greater plans.
I love that I can design a whole funnel in one dashboard, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will instantly generate a personalized website.
Other website building choices include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I was able to produce a good homepage with very little effort.
The builder lets you modify whatever on the page. You can change font styles, text sizes, add/remove images, rearrange components, adjust cushioning and more.
There‘s a different menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further customization when you pick a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you include time, date, and period of the webinar. Then you select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to reveal a feature or product you can live-share your screen. If I‘m looking to sell a product, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently provides 198 design templates. Although to be truthful, I ‘d stick to the most recent 100 design templates, some of the older ones … look actually old.
After picking a landing page design template you can start modifying. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. After playing around a bit you‘ll rapidly understand what is what and grab the best elements.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as lots of versions as you want, in addition to forms and thank-you pages. Review GetResponse
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is probably my favorite part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more expensive features. If GetResponse can provide their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into customers. The story does not end here however. To examine an email marketing platform you need to take a look at customer support and rates plans.
GetResponse: The Good and the Bad
There are lots of aspects to judge email marketing platforms on. GetResponse is a top quality solution for a lot of people, however diving into its virtues and flaws will help expose whether it is a great suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to assist you create and perform impactful email marketing campaigns in line with your sales strategy. The tool is rich in features while still being easy to use for people with differing ability levels.
Ease of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and interface are easy to navigate and distraction-free. What‘s more, the platform has an outstanding assisted onboarding procedure, walking you through the process of building your first email campaign with valuable videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are educated, valuable, and fast to respond to requests. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become much more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you want to use customization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has various advantages for users. Nurture and convert leads with extremely targeted campaigns. Build engagement and client loyalty through relevant messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that nearly anybody can set up an sophisticated automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features also permit advanced segmentation. Create lists of subscribers with comparable qualities or habits, then send customized messaging at the recipient‘s preferred time. Naturally, this level of personalization means that receivers are most likely to react and do something about it.
Flexibility to develop: GetResponse allows you to create professional-looking emails with ease. Users like the vast number of email design templates readily available, but you can also utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and recycle design components from emails that have actually succeeded in the past. In either case, it‘s simple to make your emails stand apart, even with limited or no design abilities.
Solid reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way down to the actions of private subscribers. The tool even builds up detailed profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Integration restrictions: When you execute a new tool, you want something that suits your existing tech stack quickly. Regrettably, this is an area where GetResponse fails. While it can connect with over 120 different apps and pieces of software, there are some noteworthy omissions, particularly with job management platforms. And some key integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reliable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial help, but GetResponse‘s tool does not immediately develop mobile-friendly variations. Thus, you have to develop the landing page view for mobile visitors individually. This seems like a huge miss out on, given that numerous of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, basic changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s standard plan utilized to include more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time consumers. To unlock advanced automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional support choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you generally don’t want to need to phone someone or fill out a kind and wait for an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can talk with a genuine human who can fix more complicated problems.
Assist Center
While live chat is the primary support choice available, a quick click of the question mark button on the homepage takes you to the additional aid options. You can select to:
- Submit a fast kind to email GetResponse
- Browse product in the Aid Center
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video trips, the Aid Center, and all the consumer assistance choices, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t just help you get the most out of GetResponse, they likewise help you enhance your overall marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is excellent.
Its marketing automation feature is more advanced than most other choices on the market. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat alternative and while fantastic, numerous business owners would still like to be able to call.
This program likewise has a basic limitation of 500 attendees for its webinars feature. This positions a big constraint on lots of companies, however specifically big ones. They are more likely to have a big audience that far exceeds 500 individuals.
Finally, although not a huge problem, the fact that many of the GetResponse combinations rely on Zapier is barely perfect.
We suggest offering the complimentary trial a spin. The platform has a lot to use if you pick the ideal plan for you. Review GetResponse