We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Pricing Plans
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around considering that permanently however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you should be able to determine if GetResponse is effective enough to use for your service.
What is GetResponse? GetResponse Pricing Plans
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their totally free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also use a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an unrestricted number of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for up to 1,000 customers.
- Max – custom-made rates
- Max2 – custom-made prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative functions (more on these in a moment). With these plans, precise pricing depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to schedule a demonstration, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days for free, by means of a trial that you can access here.
Key differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which enables you to develop intricate autoresponder sequences based on user behaviour) is just totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing function (which instantly sends out tip emails to your site visitors who don’t complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order confirmation e-mails.
- SMS marketing – the choice to send marketing text is only offered on the ‘Max‘ plans.
- Support – phone support is just readily available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the evaluation– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its key competitors‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t offer an entirely free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the option of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some beautiful good functions – the plan lets you gain access to core email marketing features, the complete range of templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a excellent way to attempt the item out and to start with email marketing especially if you have a little list and simply want to send newsletters periodically to it. | Even so, the complimentary plan represents a excellent way to try the item out and to get going with email marketing specifically if you have a small list and simply desire to send newsletters periodically to it.
GetResponse‘s most important functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them straight. Add special components like images, video and items to your e-mails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve design templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly use the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer assistance: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my very first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
Once you develop a totally free account, you can straight start creating your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 classifications of email design templates. For example, you can ‘educate, promote, welcome‘ your clients. Say you like an email template, press “save“ and it shows up in ‘My templates‘ tab to recycle later.
After you select a design template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never frustrating. All the modifying options are shown when you require them. So it‘s all really intuitive.
Old school HTML code lovers can begin based on an HTML design or code it from scratch, however that isn’t needed at all. It is great to understand that there is likewise an option for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout area, you decide the structure and appearance of your email. Set up the number of columns you desire, standard colors, and so on. The main modifying is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always utilize the very same elements for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and choose the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which projects drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like typical newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to develop automation to invite my new consumers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks remarkable. When you zoom in on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. When a client buys something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as lots of e-mails and conditions as you want.
For this email campaign, I‘ve developed a flow where my new customers get two e-mails in two days. For my convenience, I separate customers who clicked on my email. As soon as the campaign starts, GetResponse keeps track of all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. But once you do, you have the power to construct total consumer journeys. Create your own automation, construct consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you have actually picked your lead magnet, you can build out your funnel.
The entire funnel building procedure is assisted. You get tips of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight provides a thank you page design template. Smart! GetResponse Pricing Plans
How to create a conversion funnel
As your first step, you‘ll develop a signup landing page. Pick the design template, tweak your copy and style, and release the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial statistics to monitor your campaign‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to choose higher plans.
I adore that I can design a whole funnel in one dashboard, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will instantly produce a tailored website.
Other website building alternatives include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logos and images
After adjusting the builder for simply 5 minutes, I was able to develop a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter fonts, text sizes, add/remove images, rearrange elements, change cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After picking your title, you include time, date, and period of the webinar. Then you select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep an eye on webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to show a feature or item you can live-share your screen. If I‘m looking to sell a product, I can add a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently provides 198 design templates. Although to be truthful, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can begin modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. But after playing around a bit you‘ll rapidly know what is what and get the right elements.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variations as you desire, in addition to forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Obviously, some specialized landing page software application has more elegant features. If GetResponse can provide their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story does not end here though. To review an email marketing platform you have to take a look at consumer assistance and rates plans.
GetResponse: The Good and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a top quality solution for a great deal of individuals, however delving into its virtues and defects will help reveal whether it is a excellent suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to help you produce and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for individuals with differing ability levels.
Reduce of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding process, walking you through the procedure of constructing your very first email project with helpful videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, helpful, and fast to react to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being a lot more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is essential if you want to use customization at scale.
GetResponse‘s strategic, sequential approach to email marketing has numerous benefits for users. Support and convert leads with extremely targeted projects. Develop engagement and consumer commitment through relevant messaging. And create landing pages to collect tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that almost anybody can set up an advanced automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation functions likewise enable advanced division. Produce lists of customers with comparable qualities or behaviors, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are more likely to react and act.
Flexibility to create: GetResponse permits you to create professional-looking e-mails with ease. Users like the huge variety of email design templates readily available, but you can likewise use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and recycle style elements from emails that have succeeded in the past. In either case, it‘s simple to make your e-mails stand apart, even with limited or no design abilities.
Solid reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way down to the actions of individual subscribers. The tool even develops in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable drawbacks. Let‘s analyze those so you can judge if any of these are deal breakers for your company.
Combination limitations: When you execute a brand-new tool, you want something that suits your existing tech stack easily. Sadly, this is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, particularly with project management platforms. And some key combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a big help, but GetResponse‘s tool doesn’t immediately develop mobile-friendly variations. Therefore, you have to develop the landing page view for mobile visitors individually. This appears like a big miss out on, given that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan used to consist of more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time consumers. To open advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent support options and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you usually do not want to have to phone someone or complete a kind and wait on an response. That‘s why live chat is such a beneficial tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a genuine human who can resolve more complicated problems.
Help
While live chat is the main support option available, a quick click of the enigma button on the homepage takes you to the additional aid choices. You can pick to:
- Fill out a quick type to email GetResponse
- Browse product in the Help Center
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you select the Business plan.
Aside from video trips, the Help Center, and all the consumer support choices, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not simply assist you get the most out of GetResponse, they likewise help you improve your total marketing skills. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is fantastic.
Its marketing automation function is advanced than the majority of other choices on the market. Its email marketing, reporting, and landing page/form contractors are likewise quite effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We checked the 24/7 live chat alternative and while terrific, lots of company owner would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars feature. This positions a big restriction on numerous organizations, however specifically big ones. They are more likely to have a big audience that far surpasses 500 people.
Although not a big concern, the fact that many of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend providing the free trial a spin. The platform has a lot to provide if you select the best plan for you.GetResponse Pricing Plans