We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. How To Use Attachments With GetResponse Newsletters
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around given that permanently however continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you must have the ability to identify if GetResponse is effective enough to use for your business.
What is GetResponse? How To Use Attachments With GetResponse Newsletters
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their complimentary forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise offer a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an limitless number of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for up to 1,000 subscribers.
- Max – custom-made pricing
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced features (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to call GetResponse to schedule a demo, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days for free, by means of a trial that you can access here.
Secret distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to develop complex autoresponder series based upon user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which automatically sends tip emails to your website visitors who don’t finish an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order confirmation emails.
- SMS marketing – the alternative to send marketing text is only readily available on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I advance through the review– however first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its essential rivals‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t offer an completely free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the choice of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some pretty decent functions – the plan lets you access core email marketing features, the complete variety of design templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ However nevertheless, the free plan represents a good way to attempt the item out and to get going with email marketing particularly if you have a small list and just wish to send newsletters sometimes to it. | Even so, the totally free plan represents a good method to try the item out and to get going with email marketing particularly if you have a small list and simply want to send newsletters occasionally to it.
GetResponse‘s essential functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Add special elements like images, video and products to your e-mails.
- Email design templates: GetResponse comes with 120+ email templates. You can save design templates for future usage, style in HTML, or construct your own design from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically utilize the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Consumer support: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to establish my first email within 10 minutes and it felt actually user-friendly.
Design your very first email with GetResponse.
Once you create a totally free account, you can straight start developing your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 categories of email templates. For instance, you can ‘ inform, promote, welcome‘ your clients. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to recycle later on.
After you choose a design template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the modifying options are revealed when you require them. So it‘s all really user-friendly.
Old-fashioned HTML code fans can start based upon an HTML style or code it from scratch, however that isn’t required at all. It is excellent to know that there is likewise an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you choose the structure and appearance of your email. Establish the number of columns you want, standard colors, etc. The main modifying is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and sections. I always utilize the very same elements for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘recommended products‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive income and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email much like regular newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email delivery. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to welcome my brand-new consumers. I begin with pre-made automation template. And after a few clicks I already have this:
I know, it looks outstanding. When you zoom in on the automation circulation, you recognize GetResponse has done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can include as lots of emails and conditions as you desire.
For this email campaign, I have actually developed a flow where my new clients get 2 emails in two days. Then, for my benefit, I separate consumers who clicked on my email. When the project begins, GetResponse tracks all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. When you do, you have the power to build complete customer journeys. Produce your own automation, build client profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you have actually chosen your lead magnet, you can build out your funnel.
The whole funnel building procedure is assisted. You get tips of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to create a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the design template, tweak your copy and design, and publish the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial stats to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to select higher plans.
I love that I can develop a entire funnel in one dashboard, all with the capability to track vital statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will instantly create a tailored website.
Other website structure alternatives include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I had the ability to create a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can change fonts, text sizes, add/remove images, reposition elements, change padding and more.
There‘s a separate menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After picking your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and track webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to reveal a feature or product you can live-share your screen. If I‘m looking to sell a item, I can add a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently provides 198 design templates. To be honest, I ‘d stick to the most recent 100 templates, some of the older ones … look really old.
After choosing a landing page design template you can start modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. But after playing around a bit you‘ll rapidly understand what is what and grab the best components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you create as many versions as you desire, together with forms and thank-you pages. How To Use Attachments With GetResponse Newsletters
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my preferred part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software has more expensive functions. If GetResponse can offer their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into customers. The story does not end here. To evaluate an email marketing platform you need to look at customer support and pricing plans.
GetResponse: The Great and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a high-quality service for a lot of individuals, however delving into its virtues and defects will assist reveal whether it is a good fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you produce and perform impactful email marketing campaigns in line with your sales method. The tool is rich in functions while still being easy to use for people with varying ability levels.
Ease of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding process, walking you through the procedure of developing your first email project with practical videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are experienced, practical, and fast to react to demands. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is key if you want to utilize personalization at scale.
GetResponse‘s strategic, sequential method to email marketing has many benefits for users. Nurture and transform leads with highly targeted projects. Build engagement and consumer loyalty through relevant messaging. And produce landing pages to gather lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that almost anyone can establish an advanced automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions also allow for innovative division. Produce lists of customers with comparable qualities or habits, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that receivers are most likely to react and act.
Flexibility to create: GetResponse allows you to develop professional-looking e-mails with ease. Users like the large number of email design templates available, however you can likewise use the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to discover and reuse style aspects from emails that have actually succeeded in the past. In either case, it‘s simple to make your e-mails stand out, even with restricted or no design skills.
Solid reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of specific customers. The tool even develops detailed profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s take a look at those so you can judge if any of these are deal breakers for your company.
Integration limitations: When you carry out a new tool, you want something that fits into your existing tech stack easily. Regrettably, this is an location where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some significant omissions, especially with job management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as trustworthy as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial help, but GetResponse‘s tool does not immediately develop mobile-friendly variations. Therefore, you have to design the landing page view for mobile visitors separately. This looks like a huge miss out on, considered that numerous of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, primary changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan used to consist of more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran consumers. To unlock innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding assistance alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast question, you usually do not want to need to phone someone or submit a type and await an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a genuine human who can fix more complex problems.
Help Center
While live chat is the main support alternative available, a quick click of the question mark button on the homepage takes you to the extra assistance alternatives. You can select to:
- Complete a quick form to email GetResponse
- Browse material in the Aid
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video trips, the Assistance Center, and all the consumer assistance options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply help you get the most out of GetResponse, they likewise help you enhance your total marketing abilities. Current course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is terrific.
Its marketing automation feature is advanced than many other choices on the market. Its email marketing, reporting, and landing page/form contractors are likewise quite effective. It also lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat option and while great, numerous company owner would still like to be able to call.
This program likewise has a basic limitation of 500 guests for its webinars feature. This places a huge constraint on lots of organizations, but especially big ones. They are more likely to have a big audience that far exceeds 500 people.
Although not a huge issue, the truth that many of the GetResponse integrations rely on Zapier is barely perfect.
We recommend giving the totally free trial a spin. The platform has a lot to use if you pick the best plan for you. How To Use Attachments With GetResponse Newsletters