We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. How To Setup Automation Shopping Cart Abandonment In GetResponse
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around given that permanently however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you must have the ability to identify if GetResponse is powerful enough to utilize for your company.
What is GetResponse? How To Setup Automation Shopping Cart Abandonment In GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard division, and more. Their complimentary forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise provide a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unlimited variety of e-mails to up to 1,000 subscribers
- Marketing Automation –starting at $59 monthly for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for approximately 1,000 customers.
- Max – custom pricing
- Max2 – customized rates.
As you include more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer innovative functions (more on these in a moment). With these plans, precise rates depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to get in touch with GetResponse to arrange a demonstration, discuss your requirements and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days for free, through a trial that you can access here.
Key distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which enables you to develop complicated autoresponder sequences based upon user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing feature (which instantly sends out suggestion emails to your site visitors who do not complete an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order confirmation emails.
- SMS marketing – the choice to send out marketing text is only offered on the ‘Max‘ plans.
- Support – phone support is only offered on the Max2 plan, on which you also get a devoted account manager (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its crucial competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t offer an entirely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some pretty good features – the plan lets you access core email marketing features, the complete range of design templates, a website builder and a landing page builder.
To use this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ However nevertheless, the free plan represents a good way to try the item out and to get going with email marketing particularly if you have a small list and just want to send out newsletters periodically to it. | Even so, the free plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a small list and just want to send newsletters periodically to it.
GetResponse‘s essential functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Include special components like images, video and products to your e-mails.
- Email design templates: GetResponse features 120+ email templates. You can save templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly use the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Consumer support: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to set up my first email within 10 minutes and it felt actually user-friendly.
Design your first email with GetResponse.
When you create a free account, you can straight start designing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 classifications of email design templates. For instance, you can ‘educate, promote, welcome‘ your clients. Say you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later.
After you select a design template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the editing alternatives are revealed when you require them. So it‘s all really intuitive.
Old-fashioned HTML code enthusiasts can start based on an HTML style or code it from scratch, however that isn’t needed at all. It is excellent to understand that there is likewise an option for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the design section, you decide the structure and look of your email. Establish the number of columns you want, standard colors, and so on. The primary editing is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I always utilize the very same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you produce the whole email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, but likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email similar to regular newsletter styles, but then trigger them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to welcome my new consumers. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks outstanding. When you zoom in on the automation flow, you understand GetResponse has done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email campaign, I have actually produced a circulation where my new consumers get 2 e-mails in two days. Then, for my benefit, I separate consumers who clicked my email. As soon as the campaign starts, GetResponse keeps an eye on all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to develop total client journeys. Produce your own automation, develop consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. When you‘ve chosen your lead magnet, you can develop out your funnel.
The whole funnel building procedure is directed. You get suggestions of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly offers a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Pick the design template, tweak your copy and design, and publish the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to go with higher plans.
I love that I can create a whole funnel in one dashboard, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will immediately create a tailored website.
Other website building choices consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for just 5 minutes, I was able to produce a good homepage with very little effort.
The builder lets you modify whatever on the page. You can change fonts, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a different menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals further personalization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After choosing your title, you include time, date, and period of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a feature or product you can live-share your screen. If I‘m seeking to sell a product, I can include a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently provides 198 design templates. Although to be honest, I ‘d adhere to the latest 100 templates, some of the older ones … look truly old.
After selecting a landing page design template you can begin editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll rapidly know what is what and grab the ideal aspects.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as lots of variants as you desire, in addition to forms and thank-you pages. How To Setup Automation Shopping Cart Abandonment In GetResponse
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my preferred part. As with your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software application has more elegant functions. If GetResponse can give their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story does not end here however. To examine an email marketing platform you need to take a look at client support and pricing plans.
GetResponse: The Great and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a premium option for a great deal of people, but diving into its virtues and defects will assist reveal whether it is a excellent fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to help you develop and carry out impactful email marketing projects in line with your sales method. The tool is rich in features while still being easy to use for individuals with differing skill levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding procedure, strolling you through the process of constructing your first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its reps are experienced, practical, and fast to respond to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you want to utilize personalization at scale.
GetResponse‘s tactical, sequential method to email marketing has numerous benefits for users. Support and convert leads with highly targeted projects. Construct engagement and customer loyalty through pertinent messaging. And develop landing pages to gather tons of interested subscribers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly anyone can set up an innovative automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features likewise allow for sophisticated division. Develop lists of customers with comparable qualities or behaviors, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are most likely to respond and take action.
Liberty to design: GetResponse permits you to create professional-looking emails with ease. Users enjoy the huge number of email templates offered, however you can also use the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to find and recycle design components from emails that have actually succeeded in the past. In any case, it‘s easy to make your e-mails stand out, even with minimal or no design abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of private subscribers. The tool even builds up detailed profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable shortcomings. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Combination restrictions: When you carry out a brand-new tool, you want something that suits your existing tech stack easily. Regrettably, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software, there are some significant omissions, particularly with project management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a substantial aid, however GetResponse‘s tool does not immediately develop mobile-friendly variations. Thus, you need to develop the landing page view for mobile visitors separately. This looks like a big miss, considered that a lot of of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Furthermore, the drag-and-drop editor is hard to use on mobile. Aside from making small, basic changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan utilized to consist of more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran clients. To unlock sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support alternatives and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you normally do not want to have to phone someone or complete a form and wait for an response. That‘s why live chat is such a beneficial tool for software support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a real human who can resolve more complex problems.
Help Center
While live chat is the primary support alternative on offer, a quick click of the enigma button on the homepage takes you to the additional assistance options. You can select to:
- Submit a quick type to email GetResponse
- Search product in the Assistance Center
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you pick the Business plan.
Aside from video trips, the Aid Center, and all the customer support alternatives, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just assist you get the most out of GetResponse, they also assist you improve your general marketing abilities. Present course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Review – Decision
In general, GetResponse is fantastic.
Its marketing automation function is advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form contractors are also rather effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat option and while great, numerous business owners would still like to be able to call.
This program also has a basic limitation of 500 guests for its webinars feature. This puts a huge constraint on lots of companies, however specifically huge ones. They are more likely to have a big audience that far exceeds 500 people.
Finally, although not a huge concern, the fact that a lot of the GetResponse combinations depend on Zapier is hardly ideal.
We recommend offering the free trial a spin. The platform has a lot to use if you pick the ideal plan for you. How To Setup Automation Shopping Cart Abandonment In GetResponse