We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Vs Mailerlite
Nevertheless, one of the names that gets floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around since forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you ought to have the ability to determine if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? GetResponse Vs Mailerlite
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic segmentation, and more. Their free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They also offer a generous 50% discount rate to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unrestricted number of e-mails to up to 1,000 customers
- Marketing Automation –starting at $59 monthly for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for as much as 1,000 customers.
- Max – custom-made pricing
- Max2 – customized prices.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced features (more on these in a moment). With these plans, exact rates depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to get in touch with GetResponse to arrange a demo, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 1 month totally free, through a trial that you can access here.
Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which allows you to develop complex autoresponder sequences based upon user behaviour) is just totally available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which immediately sends reminder emails to your site visitors who do not finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The same goes for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text is only available on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I advance through the evaluation– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its essential rivals‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t offer an totally totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the option of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some lovely decent functions – the plan lets you access core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
However, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a great way to attempt the item out and to start with email marketing especially if you have a small list and just want to send newsletters occasionally to it. | Even so, the complimentary plan represents a great method to attempt the product out and to get going with email marketing particularly if you have a little list and just want to send newsletters periodically to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Include special components like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email design templates. You can save templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Produce drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer support: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my very first email within 10 minutes and it felt really user-friendly.
Design your first email with GetResponse.
When you develop a complimentary account, you can straight start designing your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, welcome‘ your consumers. State you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later on.
After you choose a design template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the modifying options are revealed when you need them. It‘s all very user-friendly.
Traditional HTML code lovers can start based on an HTML style or code it from scratch, however that isn’t required at all. It is excellent to know that there is also an option for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the design section, you choose the structure and look of your email. Set up how many columns you want, basic colors, and so on. The primary modifying is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly use the exact same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even add a ‘recommended products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however likewise works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like regular newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to create automation to invite my new clients. I start with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks impressive. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email campaign, I‘ve created a flow where my new consumers get two emails in 2 days. For my convenience, I separate customers who clicked on my email. Once the project begins, GetResponse tracks all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to build complete consumer journeys. Develop your own automation, construct client profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. When you‘ve picked your lead magnet, you can construct out your funnel.
The entire funnel structure process is guided. You get suggestions of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to produce a conversion funnel
As your first step, you‘ll develop a signup landing page. Pick the design template, fine-tune your copy and style, and publish the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your campaign‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to select greater plans.
I adore that I can create a whole funnel in one dashboard, all with the capability to track vital stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will instantly create a individualized website.
Other website structure options include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logos and images
After adjusting the builder for just 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you edit everything on the page. You can alter typefaces, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you pick a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After picking your title, you include time, date, and duration of the webinar. You pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep track of webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to reveal a feature or product you can live-share your screen. If I‘m looking to offer a item, I can include a call to action straight in the webinar.
People who are already using email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently provides 198 templates. To be truthful, I ‘d stick to the newest 100 templates, some of the older ones … look actually old.
After selecting a landing page design template you can begin editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. However after messing around a bit you‘ll rapidly understand what is what and get the right elements.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you create as lots of variations as you want, along with forms and thank-you pages. GetResponse Vs Mailerlite
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software has more expensive features. If GetResponse can provide their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into consumers. The story doesn’t end here. To examine an email marketing platform you have to take a look at customer support and prices plans.
GetResponse: The Great and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of individuals, but diving into its virtues and flaws will assist reveal whether it is a excellent suitable for your company in particular.
What GetResponse Is Good At
GetResponse is designed to help you produce and carry out impactful email marketing projects in line with your sales method. The tool is abundant in functions while still being easy to use for people with differing ability levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has an excellent assisted onboarding procedure, strolling you through the procedure of constructing your very first email project with helpful videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are well-informed, useful, and fast to react to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become a lot more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many advantages for users. Nurture and transform leads with highly targeted campaigns. Develop engagement and customer commitment through appropriate messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that almost anybody can set up an innovative automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions also permit sophisticated segmentation. Produce lists of subscribers with similar qualities or habits, then send customized messaging at the recipient‘s preferred time. Naturally, this level of personalization implies that receivers are most likely to react and take action.
Freedom to design: GetResponse allows you to develop professional-looking e-mails with ease. Users enjoy the vast number of email templates offered, however you can likewise utilize the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to discover and recycle design aspects from emails that have actually achieved success in the past. In either case, it‘s simple to make your emails stand out, even with limited or no design skills.
Solid reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way to the actions of individual subscribers. The tool even develops detailed profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can evaluate if any of these are offer breakers for your company.
Integration limitations: When you implement a brand-new tool, you desire something that fits into your existing tech stack easily. This is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some significant omissions, especially with project management platforms. And some crucial combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a substantial help, however GetResponse‘s tool does not automatically produce mobile-friendly versions. Hence, you have to design the landing page view for mobile visitors separately. This seems like a huge miss out on, given that numerous of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Moreover, the drag-and-drop editor is tough to use on mobile. Aside from making small, fundamental modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan used to consist of more automation features, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran clients. To unlock sophisticated automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance choices and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you normally do not want to have to phone someone or complete a type and await an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a genuine human who can fix more complicated issues.
Assist Center
While live chat is the primary support choice available, a fast click of the enigma button on the homepage takes you to the additional aid alternatives. You can choose to:
- Fill out a quick kind to email GetResponse
- Browse product in the Assistance
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video tours, the Assistance Center, and all the customer support alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not simply assist you get the most out of GetResponse, they also assist you improve your total marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is great.
Its marketing automation function is advanced than a lot of other alternatives on the market. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It also lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat alternative and while excellent, lots of business owners would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars include. This puts a big constraint on lots of companies, but particularly big ones. They are more likely to have a big audience that far goes beyond 500 people.
Although not a big problem, the truth that many of the GetResponse combinations rely on Zapier is hardly ideal.
We suggest offering the complimentary trial a spin. The platform has a lot to provide if you select the ideal plan for you. GetResponse Vs Mailerlite