We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Campaigns
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around since permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you ought to have the ability to identify if GetResponse is powerful enough to use for your organization.
What is GetResponse? GetResponse Campaigns
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard segmentation, and more. Their free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an limitless number of e-mails to as much as 1,000 customers
- Marketing Automation – beginning at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for up to 1,000 customers.
- Max – customized prices
- Max2 – customized pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced functions (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to call GetResponse to arrange a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days for free, via a trial that you can access here.
Secret differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to develop complicated autoresponder series based upon user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which immediately sends tip emails to your website visitors who do not finish an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order confirmation emails.
- SMS marketing – the alternative to send out marketing text messages is only readily available on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I advance through the review– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from a few of its essential rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t offer an entirely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the choice of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some pretty decent features – the plan lets you gain access to core email marketing features, the full series of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t be able to utilize any autoresponders or automation functions on this plan at all.
{ But however, the free plan represents a good way to attempt the item out and to get going with email marketing especially if you have a small list and simply wish to send newsletters occasionally to it. | Even so, the free plan represents a excellent method to attempt the item out and to get going with email marketing particularly if you have a small list and simply desire to send out newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Include unique components like images, video and products to your e-mails.
- Email design templates: GetResponse includes 120+ email design templates. You can conserve design templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Produce drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly use the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer support: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the information
Now to the part you have actually been awaiting. We‘re going to review the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to set up my very first email within 10 minutes and it felt actually user-friendly.
Style your first email with GetResponse.
As soon as you develop a totally free account, you can directly start creating your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 categories of email templates. You can ‘educate, promote, welcome‘ your customers. Say you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later.
After you choose a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the editing options are revealed when you need them. So it‘s all very intuitive.
Old school HTML code fans can begin based on an HTML style or code it from scratch, but that isn’t needed at all. It is great to know that there is also an option for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the design area, you choose the structure and look of your email. Establish the number of columns you desire, basic colors, etc. The main editing is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and sections. I always use the same components for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, but likewise works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like regular newsletter styles, however then activate them to be sent as an autoresponder.
The scheduling gives you control over email shipment. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to create automation to welcome my brand-new customers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks excellent. When you focus on the automation flow, you realize GetResponse has done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. For instance, when a consumer purchases something from you (condition), you activate an email (action). My first action is sending a welcome email. You can add as lots of emails and conditions as you want.
For this email campaign, I‘ve developed a flow where my new customers get two e-mails in two days. For my convenience, I separate customers who clicked on my email. Once the project starts, GetResponse monitors all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to develop complete consumer journeys. Create your own automation, build customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. Once you have actually selected your lead magnet, you can develop out your funnel.
The whole funnel building process is assisted. You get ideas of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the design template, tweak your copy and style, and release the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial stats to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to select higher plans.
I love that I can create a entire funnel in one dashboard, all with the ability to track important stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will instantly create a individualized website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Including logo designs and images
After fiddling with the builder for just 5 minutes, I had the ability to create a decent homepage with very little effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals further personalization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After choosing your title, you add time, date, and period of the webinar. You choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to reveal a feature or item you can live-share your screen. If I‘m looking to offer a item, I can include a call to action directly in the webinar.
People who are already utilizing email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently offers 198 templates. Although to be truthful, I ‘d stay with the newest 100 design templates, a few of the older ones … look truly old.
After choosing a landing page template you can start modifying. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll quickly know what is what and grab the best elements.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as many versions as you want, in addition to forms and thank-you pages. GetResponse Campaigns
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software application has more elegant functions. If GetResponse can provide their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into customers. The story does not end here however. To review an email marketing platform you need to look at consumer assistance and rates plans.
GetResponse: The Excellent and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a top quality solution for a great deal of individuals, however diving into its virtues and defects will assist reveal whether it is a excellent suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is created to help you develop and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for people with differing skill levels.
Reduce of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding procedure, walking you through the process of constructing your very first email project with practical videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its reps are educated, valuable, and fast to respond to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you want to use personalization at scale.
GetResponse‘s strategic, sequential approach to email marketing has various advantages for users. Support and convert leads with highly targeted campaigns. Construct engagement and consumer loyalty through appropriate messaging. And produce landing pages to collect lots of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically anybody can set up an innovative automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation functions likewise permit advanced division. Develop lists of customers with similar qualities or behaviors, then send tailored messaging at the recipient‘s preferred time. Naturally, this level of customization means that recipients are most likely to respond and take action.
Freedom to create: GetResponse permits you to create professional-looking e-mails with ease. Users like the large variety of email design templates available, however you can likewise use the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and recycle style components from emails that have actually achieved success in the past. In either case, it‘s simple to make your emails stand out, even with restricted or no design skills.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way down to the actions of specific customers. The tool even builds up comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s examine those so you can judge if any of these are deal breakers for your company.
Combination constraints: When you implement a brand-new tool, you want something that fits into your existing tech stack easily. Regrettably, this is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some noteworthy omissions, particularly with project management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a substantial aid, however GetResponse‘s tool does not immediately create mobile-friendly versions. Thus, you have to create the landing page view for mobile visitors individually. This appears like a big miss out on, considered that many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile issues: In addition, the drag-and-drop editor is challenging to use on mobile. Aside from making small, fundamental changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan used to include more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To unlock innovative automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you usually don’t want to need to phone someone or fill out a type and wait on an answer. That‘s why live chat is such a useful tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a real human who can fix more complex issues.
Help Center
While live chat is the primary assistance option on offer, a fast click of the question mark button on the homepage takes you to the extra help alternatives. You can choose to:
- Complete a fast type to email GetResponse
- Browse material in the Help Center
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you select the Enterprise plan.
Aside from video tours, the Aid Center, and all the consumer assistance choices, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they also help you improve your overall marketing abilities. Current course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is great.
Its marketing automation feature is more advanced than a lot of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form builders are also rather efficient. It also lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We checked the 24/7 live chat alternative and while excellent, lots of entrepreneur would still like to be able to call.
This program also has a basic limitation of 500 participants for its webinars include. This puts a huge constraint on lots of businesses, however specifically big ones. They are more likely to have a large audience that far exceeds 500 individuals.
Lastly, although not a huge problem, the reality that a lot of the GetResponse integrations depend on Zapier is barely perfect.
We suggest giving the totally free trial a spin. The platform has a lot to offer if you choose the right plan for you. GetResponse Campaigns