We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Mailerlite Vs GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around because permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you should be able to determine if GetResponse is powerful enough to utilize for your business.
What is GetResponse? Mailerlite Vs GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental segmentation, and more. Their complimentary permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise use a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse rates
There are six pricing plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an unrestricted variety of e-mails to as much as 1,000 customers
- Marketing Automation – beginning at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 customers.
- Max – custom pricing
- Max2 – custom pricing.
As you add more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced features (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to arrange a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month for free, by means of a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to construct intricate autoresponder series based upon user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which automatically sends pointer emails to your site visitors who don’t finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same opts for order verification e-mails.
- SMS marketing – the choice to send out marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone assistance is just available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its key rivals‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t provide an entirely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the choice of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some pretty decent features – the plan lets you gain access to core email marketing features, the full variety of templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not have the ability to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the totally free plan represents a excellent way to try the item out and to start with email marketing particularly if you have a small list and just want to send out newsletters periodically to it. | Even so, the free plan represents a good way to try the product out and to get going with email marketing especially if you have a little list and simply want to send newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Add special aspects like images, video and products to your emails.
- Email templates: GetResponse features 120+ email templates. You can save design templates for future use, style in HTML, or build your own design from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Consumer support: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my first email within 10 minutes and it felt actually instinctive.
Design your very first email with GetResponse.
Once you produce a complimentary account, you can straight start creating your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email design templates. For example, you can ‘ inform, promote, invite‘ your customers. State you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later on.
After you choose a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the modifying options are shown when you require them. It‘s all extremely user-friendly.
Old school HTML code lovers can start based on an HTML design or code it from scratch, but that isn’t needed at all. It is great to know that there is also an alternative for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you choose the structure and look of your email. Set up how many columns you want, basic colors, and so on. The primary modifying is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and sections. I always use the very same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Provided you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ advised products‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however likewise deals with a Google Analytics combination.
With eCommerce tracking you know which projects drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like typical newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to create automation to welcome my new customers. I begin with pre-made automation template. And after a few clicks I already have this:
I understand, it looks impressive. When you zoom in on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email campaign, I have actually produced a flow where my brand-new consumers get two e-mails in 2 days. For my benefit, I separate clients who clicked on my email. As soon as the campaign starts, GetResponse tracks all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to construct total client journeys. Create your own automation, build consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you have actually chosen your lead magnet, you can construct out your funnel.
The whole funnel building procedure is directed. You get ideas of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page design template. Smart! Mailerlite Vs GetResponse
How to create a conversion funnel
As your first step, you‘ll create a signup landing page. Pick the template, modify your copy and design, and release the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your project‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to opt for greater plans.
I love that I can develop a entire funnel in one control panel, all with the ability to track vital stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of concerns and GetResponse will automatically generate a personalized website.
Other website structure alternatives include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more modification when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and keep an eye on webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m wanting to sell a product, I can add a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently offers 198 design templates. To be sincere, I ‘d stick to the latest 100 templates, some of the older ones … look really old.
After selecting a landing page template you can start modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be identified. But after playing around a bit you‘ll quickly understand what is what and grab the best components.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as many versions as you desire, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Of course, some specialized landing page software application has more fancy features. If GetResponse can give their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to convert visitors into clients. The story does not end here however. To examine an email marketing platform you have to look at consumer assistance and pricing plans.
GetResponse: The Good and the Bad
There are lots of aspects to judge email marketing platforms on. GetResponse is a top quality service for a lot of people, but diving into its virtues and defects will assist reveal whether it is a excellent suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you develop and carry out impactful email marketing campaigns in line with your sales strategy. The tool is abundant in functions while still being easy to use for individuals with varying ability levels.
Relieve of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding procedure, strolling you through the procedure of building your very first email project with handy videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are experienced, useful, and quick to react to requests. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being a lot more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to use personalization at scale.
GetResponse‘s tactical, sequential technique to email marketing has various benefits for users. Support and transform leads with highly targeted campaigns. Build engagement and client commitment through appropriate messaging. And create landing pages to collect lots of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically any person can set up an advanced automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features likewise permit innovative segmentation. Produce lists of customers with comparable qualities or habits, then send customized messaging at the recipient‘s preferred time. Naturally, this level of customization indicates that recipients are most likely to respond and do something about it.
Freedom to create: GetResponse allows you to create professional-looking emails with ease. Users enjoy the large number of email templates available, however you can also use the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and reuse design aspects from emails that have actually succeeded in the past. Either way, it‘s simple to make your e-mails stick out, even with restricted or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way to the actions of private customers. The tool even develops in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Integration limitations: When you execute a brand-new tool, you want something that fits into your existing tech stack easily. Regrettably, this is an area where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software, there are some notable omissions, particularly with task management platforms. And some crucial combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reputable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a substantial aid, but GetResponse‘s tool does not automatically create mobile-friendly versions. Thus, you need to develop the landing page view for mobile visitors separately. This looks like a big miss out on, considered that numerous of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is tough to use on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan used to consist of more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time customers. To unlock innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you typically don’t want to have to phone somebody or complete a kind and wait for an answer. That‘s why live chat is such a helpful tool for software application assistance. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a genuine human who can solve more complicated issues.
Assist
While live chat is the main assistance alternative available, a fast click of the question mark button on the homepage takes you to the extra aid options. You can select to:
- Complete a quick kind to email GetResponse
- Browse product in the Aid
There is no obvious way to phone GetResponse, although you do get a dedicated account supervisor if you pick the Business plan.
Aside from video tours, the Assistance Center, and all the consumer assistance options, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t simply help you get the most out of GetResponse, they likewise help you improve your total marketing skills. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Essential Landing Page Course
GetResponse Review – Decision
In general, GetResponse is excellent.
Its marketing automation feature is advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise quite efficient. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat option and while terrific, many entrepreneur would still like to be able to call.
This program also has a basic limitation of 500 participants for its webinars feature. This places a substantial restraint on lots of businesses, however especially huge ones. They are most likely to have a big audience that far surpasses 500 individuals.
Lastly, although not a huge issue, the fact that much of the GetResponse integrations depend on Zapier is barely perfect.
We suggest providing the free trial a spin. The platform has a lot to offer if you pick the ideal plan for you.Mailerlite Vs GetResponse