We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. App GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around given that forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you ought to be able to determine if GetResponse is powerful enough to utilize for your business.
What is GetResponse? App GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their totally free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also use a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unrestricted number of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for up to 1,000 customers.
- Max – customized prices
- Max2 – custom prices.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative features (more on these in a moment). With these plans, specific rates depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to get in touch with GetResponse to arrange a demonstration, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days free of charge, through a trial that you can access here.
Key differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which permits you to develop complicated autoresponder series based upon user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing function (which automatically sends out pointer emails to your website visitors who don’t finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order verification e-mails.
- SMS marketing – the choice to send marketing text is just available on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you also get a devoted account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the evaluation– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from some of its crucial rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t offer an completely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the choice of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some lovely decent features – the plan lets you access core email marketing features, the complete series of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the free plan represents a excellent way to try the item out and to start with email marketing especially if you have a little list and just wish to send newsletters occasionally to it. | Even so, the totally free plan represents a excellent method to try the product out and to get going with email marketing particularly if you have a small list and just desire to send out newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Include unique elements like images, video and products to your emails.
- Email templates: GetResponse features 120+ email templates. You can conserve design templates for future usage, design in HTML, or build your own design from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Client support: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to establish my first email within 10 minutes and it felt actually instinctive.
Style your first email with GetResponse.
As soon as you produce a free account, you can straight begin developing your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, invite‘ your clients. Say you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later on.
After you choose a design template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the editing options are shown when you need them. It‘s all really user-friendly.
Traditional HTML code lovers can start based upon an HTML design or code it from scratch, however that isn’t required at all. It is excellent to understand that there is also an option for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design area, you decide the structure and look of your email. Set up how many columns you desire, basic colors, etc. The main modifying is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly utilize the same elements for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you link with your ecommerce platform like Shopify the items are right there. And even add a ‘recommended items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email similar to normal newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email delivery. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to produce automation to welcome my new clients. I start with pre-made automation template. And after a couple of clicks I already have this:
I understand, it looks impressive. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. For example, when a consumer buys something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as many emails and conditions as you desire.
For this email campaign, I‘ve produced a circulation where my new consumers get two e-mails in 2 days. Then, for my convenience, I separate consumers who clicked on my email. When the campaign begins, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to build total client journeys. Produce your own automation, develop client profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. When you have actually chosen your lead magnet, you can construct out your funnel.
The entire funnel structure process is guided. You get ideas of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight offers a thank you page design template. Smart! App GetResponse
How to develop a conversion funnel
As your initial step, you‘ll develop a signup landing page. Pick the design template, fine-tune your copy and design, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your campaign‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to go with higher plans.
I love that I can design a entire funnel in one control panel, all with the ability to track important stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will automatically produce a personalized website.
Other website building options include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, rearrange aspects, change padding and more.
There‘s a different menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional personalization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you add time, date, and period of the webinar. Then you select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to show a feature or item you can live-share your screen. If I‘m seeking to sell a item, I can include a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently uses 198 templates. Although to be truthful, I ‘d stay with the newest 100 templates, a few of the older ones … look really old.
After choosing a landing page design template you can begin modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and get the ideal components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as numerous versions as you desire, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software application has more elegant functions. If GetResponse can offer their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into customers. The story does not end here. To evaluate an email marketing platform you need to look at client support and prices plans.
GetResponse: The Excellent and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a top quality solution for a lot of people, however delving into its virtues and defects will assist reveal whether it is a great suitable for your business in particular.
What GetResponse Is Good At
GetResponse is designed to help you produce and perform impactful email marketing campaigns in line with your sales strategy. The tool is rich in functions while still being easy to use for people with differing ability levels.
Ease of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding procedure, walking you through the process of building your first email project with practical videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are knowledgeable, helpful, and fast to respond to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become far more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you want to use customization at scale.
GetResponse‘s strategic, consecutive method to email marketing has various advantages for users. Nurture and transform leads with highly targeted projects. Develop engagement and customer loyalty through pertinent messaging. And produce landing pages to gather tons of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that practically anyone can set up an advanced automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features also enable innovative segmentation. Produce lists of customers with similar qualities or behaviors, then send customized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are most likely to respond and take action.
Freedom to design: GetResponse permits you to create professional-looking emails with ease. Users like the huge number of email templates readily available, however you can also use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to find and reuse style elements from emails that have actually been successful in the past. In any case, it‘s simple to make your e-mails stand out, even with minimal or no design abilities.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of individual customers. The tool even develops detailed profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant imperfections. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Combination constraints: When you implement a new tool, you want something that fits into your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software, there are some notable omissions, especially with project management platforms. And some crucial combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trustworthy as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial help, however GetResponse‘s tool doesn’t automatically develop mobile-friendly variations. Therefore, you need to develop the landing page view for mobile visitors separately. This appears like a huge miss out on, given that so many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is difficult to use on mobile. Aside from making small, primary modifications, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s basic plan utilized to consist of more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time consumers. To open advanced automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding support choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you normally do not wish to need to phone someone or fill out a kind and wait on an answer. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak to a genuine human who can solve more complex issues.
Assist Center
While live chat is the primary support alternative on offer, a fast click of the enigma button on the homepage takes you to the extra aid options. You can pick to:
- Complete a quick type to email GetResponse
- Browse material in the Help Center
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video trips, the Aid Center, and all the client assistance choices, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not just help you get the most out of GetResponse, they likewise help you enhance your total marketing skills. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is great.
Its marketing automation function is advanced than the majority of other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are also rather effective. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat choice and while fantastic, many company owner would still like to be able to call.
This program also has a standard limitation of 500 attendees for its webinars include. This positions a substantial restriction on numerous companies, but particularly big ones. They are more likely to have a large audience that far goes beyond 500 people.
Although not a big problem, the fact that numerous of the GetResponse combinations rely on Zapier is barely ideal.
We recommend giving the free trial a spin. The platform has a lot to use if you choose the ideal plan for you.App GetResponse