We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Tag Autoresponder
Nevertheless, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around because forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you ought to have the ability to figure out if GetResponse is powerful enough to utilize for your service.
What is GetResponse? GetResponse Tag Autoresponder
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental segmentation, and more. Their free permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise offer a generous 50% discount to NGOs.
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an unlimited number of e-mails to up to 1,000 subscribers
- Marketing Automation –starting at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for up to 1,000 subscribers.
- Max – custom rates
- Max2 – customized prices.
As you add more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply advanced features (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to arrange a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for thirty days for free, via a trial that you can access here.
Secret distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to build intricate autoresponder series based on user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which instantly sends out suggestion emails to your website visitors who do not complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order verification emails.
- SMS marketing – the option to send out marketing text is only offered on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I advance through the evaluation– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from a few of its essential competitors‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t offer an completely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the choice of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some beautiful decent features – the plan lets you gain access to core email marketing functions, the full series of design templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t be able to use any autoresponders or automation features on this plan at all.
{ But however, the complimentary plan represents a great way to try the item out and to get going with email marketing especially if you have a small list and simply wish to send out newsletters sometimes to it. | Even so, the complimentary plan represents a great method to try the item out and to get going with email marketing particularly if you have a small list and simply desire to send newsletters sometimes to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Add special aspects like images, video and items to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can save design templates for future use, style in HTML, or build your own design from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly utilize the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Client assistance: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt actually user-friendly.
Style your first email with GetResponse.
As soon as you develop a complimentary account, you can straight start creating your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 classifications of email design templates. For instance, you can ‘educate, promote, welcome‘ your customers. Say you like an email template, press “save“ and it appears in ‘My design templates‘ tab to recycle later on.
After you choose a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the editing alternatives are shown when you need them. It‘s all very intuitive.
Traditional HTML code lovers can begin based on an HTML style or code it from scratch, however that isn’t required at all. It is good to know that there is also an choice for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and look of your email. Set up the number of columns you want, fundamental colors, and so on. The primary editing is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly use the very same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and choose the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, but likewise deals with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like typical newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling offers you manage over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to create automation to welcome my new consumers. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks excellent. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. For example, when a consumer buys something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can add as many e-mails and conditions as you want.
For this email project, I have actually developed a flow where my new clients get 2 e-mails in two days. Then, for my convenience, I separate customers who clicked my email. When the project starts, GetResponse keeps track of all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to construct complete consumer journeys. Produce your own automation, construct customer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. As soon as you have actually chosen your lead magnet, you can develop out your funnel.
The whole funnel structure process is directed. You get suggestions of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and straight offers a thank you page template. Smart! GetResponse Tag Autoresponder
How to produce a conversion funnel
As your first step, you‘ll produce a signup landing page. Pick the design template, tweak your copy and design, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to choose higher plans.
I love that I can develop a entire funnel in one control panel, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will automatically produce a customized website.
Other website structure alternatives include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Adding logo designs and images
After adjusting the builder for just 5 minutes, I was able to produce a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, reposition components, change padding and more.
There‘s a separate menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more personalization when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After selecting your title, you add time, date, and duration of the webinar. You choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to reveal a feature or item you can live-share your screen. If I‘m aiming to offer a item, I can add a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 templates. To be sincere, I ‘d stick to the latest 100 templates, some of the older ones … look really old.
After picking a landing page template you can begin modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and grab the right components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as lots of variations as you desire, together with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What comes next is most likely my preferred part. Just like your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Of course, some specialized landing page software application has more fancy functions. If GetResponse can give their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to convert visitors into customers. The story does not end here. To review an email marketing platform you have to take a look at client support and pricing plans.
GetResponse: The Excellent and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a high-quality solution for a lot of individuals, but diving into its virtues and flaws will help reveal whether it is a good suitable for your service in particular.
What GetResponse Is Proficient at
GetResponse is created to help you develop and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in features while still being easy to use for individuals with varying skill levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has an outstanding assisted onboarding process, strolling you through the procedure of constructing your very first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its representatives are well-informed, useful, and quick to respond to requests. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become a lot more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is key if you want to utilize personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many benefits for users. Support and convert leads with extremely targeted projects. Develop engagement and client loyalty through appropriate messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that almost any person can set up an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features also allow for sophisticated division. Create lists of subscribers with comparable qualities or behaviors, then send customized messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that receivers are most likely to respond and do something about it.
Freedom to design: GetResponse enables you to produce professional-looking e-mails with ease. Users like the huge number of email templates offered, however you can likewise use the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to discover and reuse style components from emails that have actually succeeded in the past. Either way, it‘s simple to make your emails stand apart, even with limited or no style abilities.
Strong reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way down to the actions of specific customers. The tool even develops comprehensive profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant imperfections. Let‘s analyze those so you can evaluate if any of these are offer breakers for your company.
Combination constraints: When you carry out a new tool, you desire something that fits into your existing tech stack easily. This is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some notable omissions, particularly with project management platforms. And some essential combinations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as reputable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a huge aid, but GetResponse‘s tool doesn’t immediately develop mobile-friendly versions. Therefore, you have to design the landing page view for mobile visitors separately. This appears like a huge miss, considered that so many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is difficult to use on mobile. Aside from making small, primary changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan utilized to consist of more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To open advanced automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance alternatives and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you generally do not want to need to phone somebody or submit a form and wait on an answer. That‘s why live chat is such a helpful tool for software support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a genuine human who can resolve more complicated issues.
Assist
While live chat is the main support choice available, a fast click of the question mark button on the homepage takes you to the additional help choices. You can pick to:
- Complete a fast kind to email GetResponse
- Search product in the Assistance
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you choose the Enterprise plan.
Aside from video tours, the Aid Center, and all the client support alternatives, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials do not simply help you get the most out of GetResponse, they also assist you improve your general marketing abilities. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is great.
Its marketing automation feature is more advanced than many other choices on the market. Its email marketing, reporting, and landing page/form builders are also quite effective. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat alternative and while fantastic, many company owner would still like to be able to call.
This program also has a basic limit of 500 attendees for its webinars feature. This positions a big restriction on lots of businesses, but especially big ones. They are most likely to have a large audience that far surpasses 500 people.
Although not a big problem, the truth that many of the GetResponse combinations rely on Zapier is barely ideal.
We recommend providing the free trial a spin. The platform has a lot to use if you choose the best plan for you.GetResponse Tag Autoresponder