We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. How To Segment Email Subscribers GetResponse
Nevertheless, one of the names that gets drifted around when discussing email marketing software is GetResponse.
It‘s one of those tools that has actually been around considering that permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you need to have the ability to figure out if GetResponse is effective enough to utilize for your service.
What is GetResponse? How To Segment Email Subscribers GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental division, and more. Their free permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise use a generous 50% discount rate to NGOs.
Try GetResponse free of charge
GetResponse prices
There are 6 pricing plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an endless number of emails to approximately 1,000 customers
- Marketing Automation –starting at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for up to 1,000 customers.
- Max – customized prices
- Max2 – custom rates.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced features (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll need to get in touch with GetResponse to arrange a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month free of charge, via a trial that you can access here.
Secret distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to construct intricate autoresponder sequences based on user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which immediately sends out tip emails to your site visitors who don’t complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The exact same opts for order verification emails.
- SMS marketing – the alternative to send marketing text is only readily available on the ‘Max‘ plans.
- Assistance – phone support is only readily available on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from a few of its essential competitors‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the alternative of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some pretty good functions – the plan lets you gain access to core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
To use this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the free plan represents a great way to try the product out and to get going with email marketing especially if you have a little list and simply want to send newsletters periodically to it. | Even so, the free plan represents a good way to try the product out and to get going with email marketing particularly if you have a little list and just desire to send out newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Include special aspects like images, video and products to your e-mails.
- Email design templates: GetResponse includes 120+ email templates. You can conserve design templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly use the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer support: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to examine the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve considered the user experience. I was able to set up my first email within 10 minutes and it felt really intuitive.
Design your very first email with GetResponse.
As soon as you develop a complimentary account, you can straight begin creating your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 categories of email templates. For instance, you can ‘ inform, promote, invite‘ your clients. Say you like an email template, press “save“ and it appears in ‘My design templates‘ tab to reuse later on.
After you select a template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the editing options are revealed when you require them. It‘s all very instinctive.
Old school HTML code lovers can start based upon an HTML style or code it from scratch, but that isn’t required at all. It is good to know that there is likewise an option for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design area, you decide the structure and appearance of your email. Establish the number of columns you want, basic colors, etc. The primary editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly use the same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and pick the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however likewise works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like normal newsletter designs, however then activate them to be sent out as an autoresponder.
The scheduling provides you control over email shipment. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to produce automation to welcome my new consumers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks excellent. When you zoom in on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can include as numerous e-mails and conditions as you want.
For this email campaign, I‘ve produced a circulation where my brand-new customers get two e-mails in two days. Then, for my convenience, I separate customers who clicked my email. As soon as the campaign starts, GetResponse tracks all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. When you do, you have the power to construct total customer journeys. Develop your own automation, build client profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse deals. When you have actually chosen your lead magnet, you can develop out your funnel.
The whole funnel building process is assisted. You get recommendations of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the design template, fine-tune your copy and design, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to choose greater plans.
I adore that I can develop a entire funnel in one dashboard, all with the ability to track important stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will immediately produce a tailored website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Adding logo designs and images
After adjusting the builder for just 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you edit everything on the page. You can change font styles, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a different menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional personalization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to reveal a feature or item you can live-share your screen. If I‘m wanting to offer a product, I can add a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently offers 198 templates. To be sincere, I ‘d stick to the newest 100 templates, some of the older ones … look actually old.
After choosing a landing page template you can begin editing. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. However after messing around a bit you‘ll quickly know what is what and get the right aspects.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as many variations as you want, in addition to forms and thank-you pages. How To Segment Email Subscribers GetResponse
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. Just like your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software application has more fancy features. If GetResponse can provide their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story does not end here. To examine an email marketing platform you need to take a look at consumer assistance and rates plans.
GetResponse: The Great and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a high-quality option for a lot of individuals, however diving into its virtues and defects will help expose whether it is a great fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you create and carry out impactful email marketing campaigns in line with your sales technique. The tool is rich in functions while still being easy to use for people with differing ability levels.
Relieve of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an exceptional assisted onboarding procedure, strolling you through the process of developing your very first email project with handy videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its representatives are experienced, practical, and fast to respond to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become a lot more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you want to utilize personalization at scale.
GetResponse‘s strategic, sequential method to email marketing has numerous advantages for users. Support and convert leads with extremely targeted projects. Build engagement and consumer commitment through relevant messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost anybody can set up an innovative automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features also enable advanced division. Create lists of subscribers with similar qualities or habits, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that receivers are most likely to respond and take action.
Flexibility to develop: GetResponse permits you to develop professional-looking e-mails with ease. Users enjoy the huge number of email templates available, however you can also use the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and reuse design aspects from emails that have achieved success in the past. Either way, it‘s easy to make your e-mails stick out, even with minimal or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way down to the actions of individual subscribers. The tool even builds up comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some significant imperfections. Let‘s analyze those so you can judge if any of these are offer breakers for your company.
Combination limitations: When you implement a brand-new tool, you want something that suits your existing tech stack quickly. This is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some notable omissions, especially with job management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial help, but GetResponse‘s tool does not automatically produce mobile-friendly versions. Hence, you have to design the landing page view for mobile visitors individually. This seems like a big miss, considered that numerous of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Additionally, the drag-and-drop editor is hard to use on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan used to include more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time consumers. To open innovative automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you generally do not wish to need to phone somebody or submit a form and await an answer. That‘s why live chat is such a useful tool for software application support. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can talk with a real human who can fix more complex problems.
Assist Center
While live chat is the main support choice on offer, a quick click of the question mark button on the homepage takes you to the additional help choices. You can select to:
- Fill out a fast type to email GetResponse
- Search product in the Help
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you choose the Enterprise plan.
Aside from video tours, the Assistance Center, and all the client assistance alternatives, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t just assist you get the most out of GetResponse, they also assist you enhance your total marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Decision
In general, GetResponse is fantastic.
Its marketing automation function is more advanced than a lot of other options on the market. Its email marketing, reporting, and landing page/form home builders are also quite efficient. It also lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We evaluated the 24/7 live chat option and while terrific, lots of entrepreneur would still like to be able to call.
This program also has a basic limit of 500 attendees for its webinars feature. This puts a huge restraint on numerous businesses, however specifically huge ones. They are most likely to have a large audience that far surpasses 500 people.
Although not a huge concern, the reality that numerous of the GetResponse combinations rely on Zapier is barely ideal.
We recommend offering the complimentary trial a spin. The platform has a lot to provide if you choose the best plan for you. How To Segment Email Subscribers GetResponse